Multicultural Public Relations
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Multicultural Public Relations
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Author : Stephen P. Banks
language : en
Publisher: SAGE Publications, Incorporated
Release Date : 1995-02-28
Multicultural Public Relations written by Stephen P. Banks and has been published by SAGE Publications, Incorporated this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995-02-28 with Language Arts & Disciplines categories.
Increasing emphasis is now placed upon the need for cultural awareness in business communication. This innovative book re-examines the nature of culture, diversity, public relations and communicative effectiveness. It establishes a broad-based and culture-sensitive theory of communication for public relations. It goes on to analyze the influence of different cultural perspectives on public relations practice in internal communication, community relations, communicating with activist audiences and international programmes. Going beyond traditional views of culture and multiculturalism to develop a core concept of stigmatized differences, this book provides clear, practical guidelines for understanding and communicating in multicultural setti
Multicultural Public Relations
DOWNLOAD
Author : Stephen P. Banks
language : en
Publisher: SAGE Publications, Incorporated
Release Date : 1995-02-28
Multicultural Public Relations written by Stephen P. Banks and has been published by SAGE Publications, Incorporated this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995-02-28 with Language Arts & Disciplines categories.
Increasing emphasis is now placed upon the need for cultural awareness in business communication. This innovative book re-examines the nature of culture, diversity, public relations and communicative effectiveness. It establishes a broad-based and culture-sensitive theory of communication for public relations. It goes on to analyze the influence of different cultural perspectives on public relations practice in internal communication, community relations, communicating with activist audiences and international programmes. Going beyond traditional views of culture and multiculturalism to develop a core concept of stigmatized differences, this book provides clear, practical guidelines for understanding and communicating in multicultural setti
Global And Multicultural Public Relations
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Author : Juan-Carlos Molleda
language : en
Publisher: John Wiley & Sons
Release Date : 2019-06-05
Global And Multicultural Public Relations written by Juan-Carlos Molleda and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-06-05 with Business & Economics categories.
An overview of the practice of strategic global and multicultural public relations in various sectors Global and Multicultural Public Relations offers students an expert overview of specific public relations practices, focused on strategic analyses of actual case studies and real-world examples. Emphasizing practice rather than theory, this valuable resource explores innovative communication programs that are designed to address culturally-diverse communities worldwide. The five-step strategic public relations process—formative research, planning, implementation, evaluation, and stewardship—is extensively examined and applied to a variety of scenarios, helping students understand the realty of modern public relations practice. All aspects of public relations practice, including media relations, government relations, employee communications, and shareholder relations are covered to help students gain solid foundational knowledge. Broad in scope, this textbook identifies and describes the strategy formulation and implementation process in private, government, non-profit, and various other sectors. Academic and trade articles, book chapters, original case studies, and new primary research offer students a realistic and sophisticated approach to global public relations. Figures, tables, photographs, and charts illustrate each topic, while highlighted learning objectives and key points, discussion questions, and framed sections on ethical considerations and best practices strengthen student comprehension. Employs a real-world approach to public relations principles, practices, and strategies Focuses on global public relations rather than outdated nation-centered models Fills a gap in current literature on multinational and multicultural public relations Explains the public relations strategies that are best suited for each sector Includes summary sections that contain suggested readings and supplemental online links Designed for upper-level undergraduate and graduate students, Global and Multicultural Public Relations is an ideal textbook for courses in international public relations, global communication, public relations management, and multinational management, as well as business, political sciences, and public administration.
Multicultural Public Relations
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Author : Stephen P. Banks
language : en
Publisher: SAGE Publications, Incorporated
Release Date : 1995-02-28
Multicultural Public Relations written by Stephen P. Banks and has been published by SAGE Publications, Incorporated this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995-02-28 with Business & Economics categories.
Increasing emphasis is now placed upon the need for cultural awareness in business communication. This innovative book re-examines the nature of culture, diversity, public relations and communicative effectiveness. It establishes a broad-based and culture-sensitive theory of communication for public relations. It goes on to analyze the influence of different cultural perspectives on public relations practice in internal communication, community relations, communicating with activist audiences and international programmes. Going beyond traditional views of culture and multiculturalism to develop a core concept of stigmatized differences, this book provides clear, practical guidelines for understanding and communicating in multicultural settings.
1993 Directory Of Multicultural Public Relations Professionals Firms
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Author : Public Relations Society of America
language : en
Publisher:
Release Date : 1993
1993 Directory Of Multicultural Public Relations Professionals Firms written by Public Relations Society of America and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1993 with Cultural pluralism categories.
Multicultural Communications
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Author : Debra A. Miller
language : en
Publisher:
Release Date : 1993
Multicultural Communications written by Debra A. Miller and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1993 with Cross-cultural studies categories.
Ethical Issues For Public Relations Practice In A Multicultural World
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Author : Melissa D. Dodd
language : en
Publisher:
Release Date : 2010
Ethical Issues For Public Relations Practice In A Multicultural World written by Melissa D. Dodd and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with categories.
Public Relations In Asia
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Author : Krishnamurthy Sriramesh
language : en
Publisher: Cengage Learning
Release Date : 2004
Public Relations In Asia written by Krishnamurthy Sriramesh and has been published by Cengage Learning this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Business & Economics categories.
Examines public relations practices in ten Asian countries. Establishes a link between public relations practices and contextual factors such as culture, political system, and media environment.
O Dwyer S Directory Of Public Relations Firms
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Author : J.R. O'Dwyer Co
language : en
Publisher:
Release Date : 2010
O Dwyer S Directory Of Public Relations Firms written by J.R. O'Dwyer Co and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with Public relations categories.
Public Relations In Schools
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Author : Theodore J. Kowalski
language : en
Publisher: Prentice Hall
Release Date : 2008
Public Relations In Schools written by Theodore J. Kowalski and has been published by Prentice Hall this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Business & Economics categories.
With chapter contributions by leading experts" Public Relations in Schools, 4/e," provides a comprehensive view of how community relations affect organizational behavior and the effective management of districts and schools. With a focus on communication alternatives in modern technology and political demands for change it offers an integrated foundation of theory and craft to help practitioners facilitate a positive change in public relations. Beginning with the organizational characteristics of public relations this text offers coverage of specific duties assumed by administrative personnel in planning, collecting and analyzing data, media relations, funding campaigns, evaluating public relations activities, and responding to crisis situations. Features of the fourth edition include: - NEW! Greater focus on principals and their role in public relations. - NEW! Greater attention throughout the text on the use of technology in practice. - NEW! Greater attention to understanding and dealing with emerging school reform trends. NEW! A new chapter (Chapter 10) on communicating with parents and the community. - NEW! Chapter 7 is a revision distilled from chapters 7 and 8 of the previous edition combining the coverage of districts and schools. - Case Studies with end of chapter questions confront the reader with real-life situations designed to promote critical thinking in problem solving. Related books from Merrill Education: - The School Finance, First Edition, Craig E. Richards, Bruce D. Baker, and Preston Green, ISBN: 0-13-098458-2 - Human Resources Administration, Fifth Edition, L. Dean Webb and M. Scott Norton, ISBN: 0-13-239771-4 - The Human Resource Function in Educational Administration, Ninth Edition, Phillip Young, ISBN: 0-13-243541-1