Multichannel Commerce
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Multichannel Commerce
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Author : Manuel Trenz
language : en
Publisher: Springer
Release Date : 2015-03-23
Multichannel Commerce written by Manuel Trenz and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-03-23 with Business & Economics categories.
This book takes an in-depth look at consumer behavior in the context of multichannel commerce and explores how the convergence of physical and electronic channels influences consumer decision-making in a multichannel environment. In this regard, it goes far beyond explaining choices between online and offline sales channels, instead providing insights into how the interplay between different channel types is valued by different consumer types and for different products. The book extends previous conceptualizations of multichannel commerce to reflect and incorporate recent technological advances. The results provide valuable guidelines on how, why and when multichannel integration services can be exploited by classical retailers, helping them to compete with their purely online competitors on the internet.
Multi Channel Distribution In The Age Of The Digital Customer
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Author : Sebastian Schulz
language : en
Publisher: GRIN Verlag
Release Date : 2015-05-13
Multi Channel Distribution In The Age Of The Digital Customer written by Sebastian Schulz and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-05-13 with Business & Economics categories.
Bachelor Thesis from the year 2014 in the subject Business economics - Miscellaneous, grade: 2,0, Baden-Wuerttemberg Cooperative State University (DHBW), course: BWL - International Business, language: English, abstract: In this thesis, the author approaches multi-channel distribution within the age of the digital customer, centralizing a strategic adoption in the German automotive industry. By applying a qualitative empirical research design, he determines key success factors and imperatives for building an effective digital business strategy in the German automotive industry and discloses general factors for success to thrive a multi-channel business. The choice of journals was based on the journal ranking at http://www.http://vhbonline.org/service/jourqual/ (status as of: 21.01.2014), whereas the author’s focus were highly ranked journals from diverse sources within the areas (1) Business Strategy (Strategy and Digital Business Strategy), (2) Marketing (Multi-Channel Marketing), (3) E-Commerce (E-Commerce and E-Commerce Strategy) and (4) Innovation management (Business Model Innovation). The “Journal of Marketing”, “Harvard Business Review”, “International Journal of Electronic and Commerce”, “European Management Journal” and “MIS Quarterly” depict the preferential literature source. Furthermore, guideline interviews with industry and solution experts (n = 4) of International Machines Corporation (IBM) have been executed. Having a clear vision across all functions and effective communication with all employees will be vital for the German car manufacturers to embark on the journey of becoming a multi-channel business attracting the digital customer. Creation of awareness for the shift and adopting additional sales channels besides integrating the car dealership networks within the emerging multi-channel environment, offering unique product presentation in digital showrooms and building strategic partnerships with IT-providers in order to thrive. Additionally, car manufacturers that can offer a seamless customer experience across all physical and digital touch points through integrating and penetrating the additional sales channels within the existing ones besides managing emerging channel-conflict and building a central data base for customer insight and relationship management will outreach their peers. Having a strong integration in-between the customers, suppliers and business processes in combination with personalized and targeted marketing, all driven by a top-down leadership approach with strong change management capabilities, will enable a car manufacturer to transform operations on a digital basis towards a multichannel business.
Supply Chain Management In Multichannel And Omnichannel Retailing
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Author : Lisa Villing
language : en
Publisher: GRIN Verlag
Release Date : 2017-04-11
Supply Chain Management In Multichannel And Omnichannel Retailing written by Lisa Villing and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-04-11 with Business & Economics categories.
Seminar paper from the year 2017 in the subject Business economics - Supply, Production, Logistics, grade: 1,0, University of Applied Sciences Fulda, language: English, abstract: The aim of this paper is to give an overview of challenges for logistics and supply chain management which are linked to multichannel and omnichannel retailing. For this purpose, the characteristics and forms of multi- and omnichannel retailing are described and developments and their implications for retailers are pointed out. In combination with best practice approaches in SCM, recommendations for successful omnichannel supply chains, especially for order fulfillment and distribution logistics shall be outlined. Starting with the definitions of multi- and omnichannel retailing in the second chapter, the third chapter will focus on specific challenges and appropriate implications for retailers' supply chain management that are related to multi- and omnichannel distribution. The fourth chapter will finish with a conclusion and an outlook.
Multi Channel Retailing
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Author : Lynda Gamans Poloian
language : en
Publisher: Fairchild Books
Release Date : 2009-06-08
Multi Channel Retailing written by Lynda Gamans Poloian and has been published by Fairchild Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-06-08 with Business & Economics categories.
This text identifies and explains the underlying principles of e-retailing and its relationship with conventional retail methods.
Mobile Business Strategies
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Author : Jouni Paavilainen
language : en
Publisher: Addison-Wesley Professional
Release Date : 2002
Mobile Business Strategies written by Jouni Paavilainen and has been published by Addison-Wesley Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Business & Economics categories.
The mobile revolution - the collision of the internet and the world of mobile communications - is already changing the way we work and live. High levels of mobile phone penetration and internet access combine with widespread credit card usage to offer the prospect of a multitude of new business opportunities. But what are the most promising areas of m-commerce? Which are the most significant new technologies? How will mobile devices, networks and applications develop as we move towards the third-generation (3G) world? "Mobile Business Strategies" explores the new mobile world, looks into the future and considers the emerging trends. It discusses the roles of financial institutions, operators, content providers and other key parties in the mobile commerce value chain. Core technologies are addressed from a strategic perspective, familiarizing the reader with both the possibilities and the limitations of the mobile environment. After an in-depth examination of potential corporate and consumer solutions, the book concludes with a more detailed analysis of two crucial areas: location-based services and mobile portals. Required reading for operators, financial institutions, web portals, content providers, systems integrators, and anyone looking to master the challenges of the mobile internet, "Mobile Business Strategies" provides: A strategic overview of the most promising mobile technologies and their potential applicationAn understanding of the intrinsic differences between m-commerce and e-commercePractical and hype-free advice for securing competitive advantage in this fast-moving field40 mobile business case studies from around the world. 0201788985B04092002
The Ten Demandments
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Author : P. Kelly Mooney
language : en
Publisher: McGraw Hill Professional
Release Date : 2002-06-06
The Ten Demandments written by P. Kelly Mooney and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002-06-06 with Business & Economics categories.
From the mouths of customers: what they want, how they want it, and what they'll do if they don't get it There's no way around it. Executives, managers, and strategic thinkers around the globe are grappling with how to transform their organizations from product or service orientation to being customer driven. The 10 Demandments presents an informed and interactive road map that takes readers directly to the hearts, minds, desires, and demands of the new customer, whether it is the end consumer or a business-to-business relationship. In this customer-centric manifesto, customer experience guru Kelly Mooney scrutinizes the total customer experience. "Earn My Trust" . . . "Put Me in Charge" . . . "Inspire Me" . . . Each resulting demandment is a call to action from customersa call that is answered by the book's strategic insights, anecdotes, and action plans.
Fortune
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Author : Henry Robinson Luce
language : en
Publisher:
Release Date : 2001-04
Fortune written by Henry Robinson Luce and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001-04 with Business categories.
Informationweek
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Author :
language : en
Publisher:
Release Date : 2003-10
Informationweek written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-10 with Computer service industry categories.
Chain Store Age
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Author :
language : en
Publisher:
Release Date : 2007-07
Chain Store Age written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-07 with Chain stores categories.
The Industry Standard
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Author :
language : en
Publisher:
Release Date : 2000-11
The Industry Standard written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000-11 with Internet industry categories.