Mobile Media Methods

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Mobile Media Methods

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Author : Larissa Hjorth
language : en
Publisher: John Wiley & Sons
Release Date : 2024-06-04

Mobile Media Methods written by Larissa Hjorth and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-06-04 with Philosophy categories.

Mobile media such as smartphones, apps, and social media are an integral part of everyday life, used by billions of people around the world. For students and researchers, mobile media also offer a treasure trove of new concepts, methods, and techniques to do research – representing a new phase in digital methods. Across disciplines, researchers rely upon mobile media for quantitative and qualitative projects, to gather data and document sound and images, engage with participants, and disseminate findings. This is the first textbook devoted to explaining these innovative and groundbreaking mobile media methods. Exploring the opportunities and limitations mobile media offer for methods, the book covers a range of topics from mobilities and placemaking to virtual reality and AI, as well as new kinds of mobility such as e-scooters and connected cars. Student-friendly features such as practical guidance on how to gather and analyse data alongside exercises are also included. Underscoring the book throughout is the definition of methods as not just a series of tools and techniques, but as an invitation to rethink how to conceptualize, practice, study and theorize the relationship between research, data and the field. Drawing from the best of mobile and digital communication research, Mobile Media Methods offers a clear, accessible, and practical guide to mobile media methods. It is essential reading and a useful resource for students and scholars of digital technology and research methods.

Handbook Of Gender And Mobilities

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Author : Valerie Preston
language : en
Publisher: Edward Elgar Publishing
Release Date : 2024-12-09

Handbook Of Gender And Mobilities written by Valerie Preston and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-12-09 with Social Science categories.

This important Handbook provides a critical overview of the complex links between gender, mobility and immobility, highlighting the production and politics of gendered mobilities and the importance of gender perspectives. This title contains one or more Open Access chapters.

Mobile Media Practices Presence And Politics

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Author : Kathleen M. Cumiskey
language : en
Publisher: Routledge
Release Date : 2013-08-29

Mobile Media Practices Presence And Politics written by Kathleen M. Cumiskey and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-08-29 with Computers categories.

As an example of convergence, the mobile phone—especially in the form of smartphone—is now ushering in new promises of seamlessness between engagement with technology and everyday common experiences. This seamlessness is not only about how one transitions between the worlds of the device and the physical environment but it also captures the transition and convergences between devices as well (i.e. laptop to smartphone, smartphone to tablet). This volume argues, however, that these transitions are far from seamless. We see divisions between online and offline, virtual and actual, here and there, taking on different cartographies, emergent forms of seams. It is these seams that this volume acknowledges, challenges and explores—socially, culturally, technologically and historically—as we move to a deeper understanding of the role and impact of mobile communication’s saturation throughout the world.

Language And Space Theories And Methods

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Author : Peter Auer
language : en
Publisher:
Release Date : 2010

Language And Space Theories And Methods written by Peter Auer and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with Dialectology categories.

Research Methods For Cultural Studies

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Author : Michael Pickering
language : en
Publisher:
Release Date : 2008

Research Methods For Cultural Studies written by Michael Pickering and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Reference categories.

An introduction to a range of research methods that are deployed in the study of cultural studies and related disciplines.

Fulltext Sources Online

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Author :
language : en
Publisher:
Release Date : 2007-07

Fulltext Sources Online written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-07 with Information services categories.

Conference Proceedings

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Author :
language : en
Publisher:
Release Date : 2004

Conference Proceedings written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Telecommunication categories.

The Future Of Sales In The B2b Software Industry The Digitalization Of Sales In German Small And Medium Sized Enterprises

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Author : Tim Schick
language : en
Publisher: GRIN Verlag
Release Date : 2023-08-22

The Future Of Sales In The B2b Software Industry The Digitalization Of Sales In German Small And Medium Sized Enterprises written by Tim Schick and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-08-22 with Business & Economics categories.

Master's Thesis from the year 2022 in the subject Business economics - Trade and Distribution, grade: 1,3, European School of Business Reutlingen, language: English, abstract: In addition to an overview of the most relevant trends and the most promising digital methods as well as tools for sales, this master thesis will provide insights into the practical aspects of Digital Sales. A particular focus will be placed on the relevance and influence of Digital Leadership in the context of necessary change management regarding the digitalization of sales. Across all industries, digitalization leads to sustainable structural changes for companies of all sizes. New business models are emerging, existing business models are changing fundamentally or are even disappearing altogether. Hardly any business area is spared from disruptive change. Therefore, also customer management and sales constantly face new challenges and opportunities. Familiar processes and methods have to be reassessed radically to ensure ongoing success. Companies have to learn to adapt their customer management to changing requirements. They cannot hope that customers will continue to move towards providers as they have in the past. This has profound consequences for sales. Existing processes have to change, salespeople have to adapt their’ skills and competencies to shifting customer expectations, and organizations have to review their structures. Companies that do not address the digital market changes today will not survive in the future. In contrast to U.S.-based companies, German companies have been hesitant to deal with the digitalization of sales so far. Business was excellent and sales were continuously successful. Thus, there was little need to change the status quo, especially in small and medium-sized enterprises (SMEs). However, the COVID-19 pandemic abruptly changed business life. The entire sales cycle suddenly needed a redesign, from customer acquisition to customer service. Ultimately, the pandemic began to change sales processes in German SMEs, and with that, also the mindset towards the digitalization of sales. Nevertheless, companies are still struggling to change. The vast number of options for optimizing sales processes seems unlimited. Which sales processes should companies digitize, and which should stay as they are? Which aspects are critical to the success of effective sales management? Who should be the initiator and motivator for digitalization measures in sales? Moreover, are the necessary skills and competencies even available?

Mobicom

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Author :
language : en
Publisher:
Release Date : 1998

Mobicom written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998 with Mobile computing categories.

Ad Summary

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Author :
language : en
Publisher:
Release Date : 1997

Ad Summary written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997 with Advertising categories.

Advertising expenditure data across ten media: consumer magazines, Sunday magazines, newspapers, outdoor, network television, spot television, syndicated television, cable television, network radio, and national spot radio. Lists brands alphabetically and shows total ten media expenditures, media used, parent company and PIB classification for each brand. Also included in this report are industry class totals and rankings of the top 100 companies of the ten media.