Methods In Consumer Research Volume 2
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Methods In Consumer Research Volume 2
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Author : Gaston Ares
language : en
Publisher: Woodhead Publishing Limited
Release Date : 2018-01-04
Methods In Consumer Research Volume 2 written by Gaston Ares and has been published by Woodhead Publishing Limited this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-01-04 with BUSINESS & ECONOMICS categories.
Methods for Consumer Research, Volume One: New Approaches to Classic Methods brings together world leading experts in global consumer research who provide a fully comprehensive state-of-the-art coverage of advances in the classical methods of consumer science. The book touches on the latest developments in qualitative techniques, including coverage of both focus groups and social media, while also focusing on liking, a fundamental principle of consumer science, consumer segmentation, and the influence of extrinsic product characteristics, such as packaging and presentation on consumer liking.
Methods In Consumer Research Volume 2
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Author : Gaston Ares
language : en
Publisher: Woodhead Publishing
Release Date : 2018-01-02
Methods In Consumer Research Volume 2 written by Gaston Ares and has been published by Woodhead Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-01-02 with Technology & Engineering categories.
Methods for Consumer Research, Volume Two: Alternative Approaches and Special Applications brings together world leading experts in global consumer research who provide a fully comprehensive state-of-the-art coverage of emerging methodologies and their innovative application. The book puts consumer research in-context with coverage of immersive techniques and virtual reality, while also looking at health-related Issues in consumer science, including sections on food intake and satiation. Other sections delve into physiological measurements within the context of consumer research and how to design studies for specific populations. In conjunction with the first volume, which covers new approaches to classical methodology, this book is an invaluable reference for academics working in the fields of in-sensory and consumer science, psychology, marketing and nutrition. With examples of the methodology being applied throughout, it serves as a practical guide to research and development managers in both food and non-food companies. - Presents comprehensive coverage of new and emerging techniques in consumer science - Provides examples of successful application of the methodologies presented throughout - Identifies how to design research for special populations, including children, the elderly and low-income consumers - Discusses sensitivity to cross-cultural populations and emerging markets - Includes research design for food, cosmetic and household products - Highlights both psychological and physiological consumer measurements
Methods In Consumer Research Volume 1
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Author : Gaston Ares
language : en
Publisher: Woodhead Publishing
Release Date : 2018-01-02
Methods In Consumer Research Volume 1 written by Gaston Ares and has been published by Woodhead Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-01-02 with Technology & Engineering categories.
Methods for Consumer Research, Volume One: New Approaches to Classic Methods brings together world leading experts in global consumer research who provide a fully comprehensive state-of-the-art coverage of advances in the classical methods of consumer science. The book touches on the latest developments in qualitative techniques, including coverage of both focus groups and social media, while also focusing on liking, a fundamental principle of consumer science, consumer segmentation, and the influence of extrinsic product characteristics, such as packaging and presentation on consumer liking. In conjunction with the second volume, which covers alternative approaches and special applications, this book is an invaluable reference for academics working in the fields of in-sensory and consumer science, psychology, marketing and nutrition. And, with examples of the methodology being applied throughout, it serves as a practical guide to research and development managers in both food and non-food companies. - Presents a fully comprehensive coverage of the latest developments in the classical methodologies of consumer research - Provides examples of successful application of the methodologies presented - Includes focus groups and social media discussions - Encompasses consumer segmentation, with a focus on psychographics and genetics
Methods In Consumer Research Volume 2
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Author : Gaston Ares
language : en
Publisher: Woodhead Publishing
Release Date : 2026-02-01
Methods In Consumer Research Volume 2 written by Gaston Ares and has been published by Woodhead Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2026-02-01 with Technology & Engineering categories.
"Methods for Consumer Research, Volume Two: Applications to promote healthy, pleasurable and sustainable eating habits, 2nd edition brings together world leading experts in global consumer research who provide a fully comprehensive description of innovative applications of emerging methodologies for studying consumer perception and behavior. The new edition, thoroughly updated, puts consumer research in-context with coverage of applications of the methods in the context of promoting healthy, pleasurable and sustainable eating habits, including sections on food intake and satiation, nudging, labelling and food waste. Emphasis is also placed on how to design studies for specific populations, including children and elderly, and both food and non-food products. In conjunction with the first volume, which covers theoretical and practical aspects of the methods, this book is an invaluable reference for academics working in the fields of sensory and consumer science, psychology, marketing and nutrition. Through examples of the methodology being applied throughout, it serves as a practical guide to practitioners in both the public and private sector. • Identifies how to design research for special populations, including children, the elderly and low-income consumers • Discusses sensitivity to cross-cultural populations and emerging markets • Includes research design for food, cosmetic and household products • Brings new chapters on how to measure the relationship between microbiota and sensory perception, and new studies on consumer behavior
Product Testing With Consumers For Research Guidance Special Consumer Groups Second Volume
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Author : Louise S. Wu
language : en
Publisher: ASTM International
Release Date : 1992
Product Testing With Consumers For Research Guidance Special Consumer Groups Second Volume written by Louise S. Wu and has been published by ASTM International this book supported file pdf, txt, epub, kindle and other format this book has been release on 1992 with Reference categories.
Based on the second in a series of symposia on Product Testing with Consumers for Research Guidance, this volume focuses on how to investigate special interest groups. The first section is concerned with design, analysis, and segmentation. The second section discusses considerations for testing with
Jmr Journal Of Marketing Research
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Author :
language : en
Publisher:
Release Date : 2001
Jmr Journal Of Marketing Research written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with Marketing research categories.
European Advances In Consumer Research
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Author :
language : en
Publisher:
Release Date : 1995
European Advances In Consumer Research written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995 with Consumer behavior categories.
Advances In Consumer Research
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Author : Punam Anand Keller
language : en
Publisher:
Release Date : 2003
Advances In Consumer Research written by Punam Anand Keller and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Business & Economics categories.
Techniques For Generating A Multidimensional Perceptual Space
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Author : Carl R. Anderson
language : en
Publisher:
Release Date : 1976
Techniques For Generating A Multidimensional Perceptual Space written by Carl R. Anderson and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1976 with Capital assets pricing model categories.
Consumer Behavior
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Author : William L. Wilkie
language : en
Publisher:
Release Date : 1990-03-20
Consumer Behavior written by William L. Wilkie and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1990-03-20 with Business & Economics categories.
William Wilkie has succeeded in writing a book on consumer behavior that is stimulating, provides clear explanations, and is a pleasure to read. Considering such issues as why people buy some products and not others, why some consumers spend frugally while others run up large debts, what role the marketing system plays in consumer behavior, and how a marketer actually influences a consumer, it includes the best and useful frameworks and marketing ``rules of thumb'' that tie concepts together and apply them to the reality of the marketer's role. In this Second Edition, topical coverage has been organized more clearly and coverage of market segmentation has been greatly expanded. A section on organizational buying behavior had been added, and the expanded ``notes'' section has been placed at the back of the book for easy access.