Media Writing
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The Basics Of Media Writing
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Author : Scott A. Kuehn
language : en
Publisher: CQ Press
Release Date : 2016-12-08
The Basics Of Media Writing written by Scott A. Kuehn and has been published by CQ Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-12-08 with Language Arts & Disciplines categories.
The Basics of Media Writing: A Strategic Approach helps readers develop the essential writing skills and professional habits needed to succeed in 21st-century media careers. This research-driven, strategy-based media writing textbook digs deeply into how media professionals think and write in journalism, public relations, advertising, and other forms of strategic communication. Authors Scott A. Kuehn and Andrew Lingwall have created two comprehensive writing models to help students overcome their problems in finding and developing story topics by giving them "starting points" to begin writing. The Professional Strategy Triangle model shows students how to think critically about the audience, the situation, and the message before starting a news story or persuasive piece and the FAJA four-point model asks students a series of questions about their story type (Fact, Analysis, Judgment, or Action) to guide them to the right angle or organizational structure for their message. Rooted in classical rhetorical methods, this step-by-step technique enables readers to strategically approach each writing task, no matter the format.
Mediawriting
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Author : W. Richard Whitaker
language : en
Publisher: Routledge
Release Date : 2009-01-13
Mediawriting written by W. Richard Whitaker and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-01-13 with Business & Economics categories.
Designed for those preparing to write in the current multimedia environment, MediaWriting explores: the linkages between print, broadcast, and public relations styles outlines the nature of good writing synthesizes and integrates professional skills and concepts Complete with interesting real-world examples and exercises, this textbook gives students progressive writing activities amid an environment for developing research and interviewing skills. Starting from a basis in writing news and features for print media, it moves on to writing for broadcast news media, then introduces students to public relations writing in print, broadcast, and digital media, as well as for news media and advertising venues. Rather than emphasizing the differences among the three writing styles, this book synthesizes and integrates the three concepts, weaving in basic principles of Internet writing and reporting. This book provides beginning newswriting students with a primer for developing the skills needed for work in the media industry. As such, it is a hands-on writing text for students preparing in all professional areas of communication--journalism, broadcasting, media, and public relations.
Dynamics Of Media Writing
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Author : Vincent F. Filak
language : en
Publisher: SAGE Publications
Release Date : 2021-07-22
Dynamics Of Media Writing written by Vincent F. Filak and has been published by SAGE Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-07-22 with Language Arts & Disciplines categories.
Dynamics of Media Writing Third Edition gives students transferable skills that can be applied across all media platforms—from traditional mass media formats like news, public relations, and advertising to emerging digital media platforms. Whether issuing a press release or tweeting about a new app, today’s media writers need to adapt their message for each specific media format in order to successfully connect with their audience. Throughout this text, award-winning teacher and college media adviser Vincent F. Filak introduces fundamental writing skills that apply to all media, while also highlighting which writing tools and techniques are most effective for specific media formats and why. User-friendly and loaded with practical examples and tips from professionals across mass media, this is the perfect guide for any student wanting to launch a professional media writing career.
Modern Media Writing
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Author : Rick Wilber
language : en
Publisher: Cengage Learning
Release Date : 2002-12
Modern Media Writing written by Rick Wilber and has been published by Cengage Learning this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002-12 with Feature writing categories.
This new book provides all the basics of media writing for beginning journalists, from grammar and basic research and writing techniques, to writing for print, broadcast, advertising and public relations. This practical, skills-based book not only instructs, but also provides ample information, professional examples and exercises to better prepare readers as they consider a career as a professional media writer.
Media Writer S Handbook
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Author : George T. Arnold
language : en
Publisher: McGraw-Hill Humanities, Social Sciences & World Languages
Release Date : 1996
Media Writer S Handbook written by George T. Arnold and has been published by McGraw-Hill Humanities, Social Sciences & World Languages this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996 with Business & Economics categories.
This guide to grammar, style and usage is intended as a quick reference for news and media writing. Examples from news and other media sources relevant to students and professionals in a variety of journalism and communication professions are included. In addition there are tips on how to avoid insensitive, discriminatory language, which addresss men's and women's changing roles and the increasing diversity of society. In relation to this, suggestions are provided for writing in a more inclusive and non-discriminatory way.
Basic Media Writing
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Author : Melvin Mencher
language : en
Publisher: McGraw-Hill Humanities, Social Sciences & World Languages
Release Date : 1997-12
Basic Media Writing written by Melvin Mencher and has been published by McGraw-Hill Humanities, Social Sciences & World Languages this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997-12 with Education categories.
The new sixth edition reflects the rapidly increasing use of computers in journalism, discussing their uses and effects throughout the text. Mencher offers a unique insider's look at an array of media from newspapers, magazines, and photojournalism to advertising, public relations, and broadcasting. His numerous, gritty photographs and vibrant examples highlight the world of journalism in a way no other book does.
Reaching Audiences
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Author : Jan Johnson Yopp
language : en
Publisher: Allyn & Bacon
Release Date : 2007
Reaching Audiences written by Jan Johnson Yopp and has been published by Allyn & Bacon this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Language Arts & Disciplines categories.
Reaching Audiences: A Guide to Media Writingprovides a brief yet thorough guide to correct, clear writing for the media. This book sets up the writing process and shows the reader how to accomplish each task in a mass media context. The importance of the audience in considering media and messages is stressed throughout, while illustrative and specific real life examples provide guidance for writing improvement. Specific skills related to spelling, grammar, accuracy, word usage, bias, research, interviewing, and other important topics are covered. Recognizing the changing media environment, this book covers a wide range of careers in print, electronic media, public relations, and advertising, illuminating the differences and similarities in writing styles among them.
Media Writing
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Author : Doug Newsom
language : en
Publisher:
Release Date : 1985
Media Writing written by Doug Newsom and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1985 with Language Arts & Disciplines categories.
Writing For The Mass Media
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Author : James Glen Stovall
language : en
Publisher: Allyn & Bacon
Release Date : 2002
Writing For The Mass Media written by James Glen Stovall and has been published by Allyn & Bacon this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Biography & Autobiography categories.
Through five editions, Writing for the Mass Media remains one of the most clear and efficient introductions to media writing. This successful book offers a simple organization, clear writing, abundant exercises, and precise examples that give readers the information and opportunity to develop their skills as professional writers. Using a workbook-style format, it introduces and explains the major forms of media writing ( inverted pyramid for print and Web, dramatic writing for broadcast, copy platforms for advertising, and the various writing structures required for public relations ( and covers all major areas of media, including the World Wide Web. For writers interested in media writing.
Media Writing
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Author : Craig Batty
language : en
Publisher: Bloomsbury Publishing
Release Date : 2016-02-05
Media Writing written by Craig Batty and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-02-05 with Language Arts & Disciplines categories.
Now updated in a second edition, this highly accessible and practical guide to media writing brings together a range of different professional contexts, enabling students to develop a solid understanding of the practices that will enable them to excel in any media writing field today. In chapters spanning print, online and broadcast news, magazines, public relations, advertising and screenwriting, Batty and Cain outline the key theories, concepts and tools for writing in each context, exploring their distinctive styles and practices and also identifying their shared ideas and principles. Packed with exercises, case studies and career guidance, this lively resource encourages students to engage with each form and hone transferable skills. This insightful text is essential reading for students of journalism, creative writing, media studies and communication studies.