Media Scope

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Media Scope

Media Scope written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1968-07 with Advertising categories.

Advertising Age

Advertising Age written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1961 with Advertising categories.

Includes articles about advertising campaigns, agency appointments, and government actions affecting advertising and marketing.

New Serial Titles

New Serial Titles written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1993 with Periodicals categories.

A union list of serials commencing publication after Dec. 31, 1949.

Business Periodicals Index

Business Periodicals Index written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1983 with Business categories.

Bulletin Of The Public Affairs Information Service

Bulletin Of The Public Affairs Information Service written by Public Affairs Information Service and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1968 with Economics categories.

Spot Radio Rates And Data

Spot Radio Rates And Data written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1991-12 with Radio advertising categories.

The Management Of Marketing

The Management Of Marketing written by John E. Mertes and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1961 with Marketing categories.

Magazines For Millions

Magazines For Millions written by James L. C. Ford and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1969 with Business & Economics categories.

Specialized publications can be said tobe all those magazines and newspapers other than the so-called mass circulation pub­lications such as Life, Reader's Digest, and Look. In this country today they constitute a multimillion dollar business which shapes opinions, gives information, which to a considerable extent affects the economy, and which supplies readers with a variety of reading material. This comprehensive study of specialized publications is written for the general reader as well as the staff member of such a publication. It makes absorbing and compelling reading for the inquiring layman who seeks to know more about modern communications; it broadens the horizons of the professional active in the field; and it provides an informative and stimu­lating text for journalism students. The author has taken great pains to make his book read­able. He himself has personal knowledge of and experience in editing magazines, and is able to give the reader something of the flavor of this intricate and important world. Of especial interest is the author's up-to-date information gathered through talks with top executives in the McGraw-Hill, Chilton, Mere­dith, and other giant corporations in the field.

The Publishers Trade List Annual

The Publishers Trade List Annual written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1974 with American literature categories.

Survey Of Spending Power

Survey Of Spending Power written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1976 with Consumers categories.