Media Promotion Marketing For Broadcasting Cable The Internet

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Media Promotion Marketing For Broadcasting Cable The Internet

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Author : Susan Tyler Eastman
language : en
Publisher: CRC Press
Release Date : 2012-11-12

Media Promotion Marketing For Broadcasting Cable The Internet written by Susan Tyler Eastman and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-11-12 with Language Arts & Disciplines categories.

Capture and Retain Your Media Audience!

Promotion And Marketing For Broadcasting Cable And The Web

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Author : Robert A. Klein
language : en
Publisher:
Release Date : 2002

Promotion And Marketing For Broadcasting Cable And The Web written by Robert A. Klein and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Performing Arts categories.

Promotion & Marketing for Broadcasting, Cable and the Web has remained one of the only books about promotion for radio, TV, cable, and now the web. The latest edition of this highly-regarded textbook has been updated to encompass the enormous structural and economic changes in the industry since the early 90s. New emphasis is placed on the role of the World Wide Web and global marketing. The fourth edition brings the ever-evolving mission of the web into even greater focus with a new chapter on internet commerce and competition, and the widespread use if the internet as an advertising medium. Among the topics covered in this text are: goals of promotion; research in promotion; on-air, print and web message design; radio promotion, TV network and station promotion and news campaigns; non-commercial radio and TV promotion; cable marketing and promotion; research and budgeting for promotion; syndicated program marketing; global and international promotion and marketing.

Promotion And Marketing For Broadcasting And Cable

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Author : Susan Tyler Eastman
language : en
Publisher:
Release Date : 1999

Promotion And Marketing For Broadcasting And Cable written by Susan Tyler Eastman and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999 with Business & Economics categories.

Promotion and marketing are key to communicating the attractiveness of media goods and services to the public in a free society. Promotion and Marketing for Broadcasting, Cable and the Web, Fourth Edition explores the scope and goals of media promotion from the perspective of radio, network and local television, and cable and public broadcasting. The third edition of this highly-regarded textbook was updated to encompass the immense structural, technological, and economic changes in the industry since the early 1990s. The role of the World Wide Web and of global and international promotion and marketing were introduced to bring the most current theory and practice to students and media professionals. The fourth edition brings the ever-evolving mission of the web into even greater focus with a new chapter on internet commerce and competition, and the widespread use if the internet as an advertising medium. Other topics covered in this book include: goals of promotion; research in promotion; on-air, print, and web message design; radio promotion, TV network and station promotion, and news campaigns; noncommercial radio and TV promotion; cable marketing and promotion; research and budgeting for promotion; and syndicated program marketing. Promotion and Marketing for Broadcasting, Cable and the Web has been endorsed by Promax, the national association for marketing executives in electronic media. Promax has provided a companion video for classroom use, containing examples of the many ways in which the media promote themselves.

Broadcasting Cable The Internet And Beyond

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Author : Joseph R. Dominick
language : en
Publisher: McGraw-Hill Humanities, Social Sciences & World Languages
Release Date : 2004

Broadcasting Cable The Internet And Beyond written by Joseph R. Dominick and has been published by McGraw-Hill Humanities, Social Sciences & World Languages this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Computers categories.

Broadcasting Cable

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Author :
language : en
Publisher:
Release Date : 2006-07

Broadcasting Cable written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-07 with Broadcasting categories.

Advertising And Integrated Brand Promotion

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Author : Thomas C. O'Guinn
language : en
Publisher: South Western Educational Publishing
Release Date : 2003

Advertising And Integrated Brand Promotion written by Thomas C. O'Guinn and has been published by South Western Educational Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Business & Economics categories.

Like other aspects of business, good advertising is the result of hard work and careful planning. Creating good advertising is an enormous challenge. Imaginative and refreshingly honest, Advertising and Integrated Brand Promotion, 3e continues the tradition of providing students with a solid understanding of advertising strategy. The table of contents is designed to follow the same process that advertising agencies follow.

Choice

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Author :
language : en
Publisher:
Release Date : 2007

Choice written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Academic libraries categories.

Business Periodicals Index

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Author :
language : en
Publisher:
Release Date : 2007

Business Periodicals Index written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Business categories.

Promotion Marketing For Broadcasting Cable

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Author : Susan Tyler Eastman
language : en
Publisher: Waveland PressInc
Release Date : 1991-01-01

Promotion Marketing For Broadcasting Cable written by Susan Tyler Eastman and has been published by Waveland PressInc this book supported file pdf, txt, epub, kindle and other format this book has been release on 1991-01-01 with Broadcast advertising categories.

The Writers Directory

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Author :
language : en
Publisher:
Release Date : 2013

The Writers Directory written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with Authors, American categories.