Mastering Global Markets
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Mastering Global Markets
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Author : Michael R. Czinkota
language : en
Publisher: South Western Educational Publishing
Release Date : 2004
Mastering Global Markets written by Michael R. Czinkota and has been published by South Western Educational Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Business & Economics categories.
This book is designed for business professionals that are either thinking about taking their business global or want to improve their global strategy. Beginning first with an overview of the global business environment, it covers all aspects of entering global markets from strategic planning to tactical implementation.
Mastering Global Business Development And Sales Management
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Author : Thomas A. Cook
language : en
Publisher: CRC Press
Release Date : 2020-08-02
Mastering Global Business Development And Sales Management written by Thomas A. Cook and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-08-02 with Business & Economics categories.
Mastering Global Business Development and Sales Management focuses on the importance of companies and executives recognizing that their organization is sales driven, and that there is a definite pronounced connection between sales and all other aspects of how a company operates. It details the sales manager's role in developing sales personnel, delivering new business to the organization, and otherwise becoming a driving force for the overall prosperity of the company. This book differentiates itself by providing the essence of international sales management. Shows how to develop a marketing and sales strategy for globalization Details regional versus country-specific profiles Explains what all sales personnel need to know about export trade compliance, logistics, and supply chain operations Provides sales and negotiation skill sets
Global Marketing
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Author : Kate Gillespie
language : en
Publisher: Routledge
Release Date : 2021-09-30
Global Marketing written by Kate Gillespie and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-09-30 with Business & Economics categories.
Strategic, comprehensive, and concise, the fifth edition of this popular textbook introduces students to the important concepts of global marketing today, and their managerial implications. Increasingly, marketing activities must be integrated at a global level. Yet, the enduring influence of culture requires marketers to adapt local strategies in light of cultural differences. Global Marketing takes a strategic approach, recognizing the need to address both the forces of globalization and those of localization. Key updates include: Extensive real-life examples and cases from developed and emerging markets, including Africa, Latin America, and the Middle East; New topics such as digital distribution options, the participation of customers, and the rise of social media, including Twitter, Facebook, and TikTok; Updated exploration of often overlooked topics, such as China’s state-owned enterprises, the importance of diasporas as target markets, the threat of transnational criminal organizations to legitimate marketers, and new tensions among trading partners; A stronger recognition of the need for a growth mindset, value orientation, and innovation. Written in a student-friendly style, this fully updated new edition continues to be the textbook of choice for students of global marketing.
Global Marketing Strategies
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Author : Jean-Pierre Jeannet
language : en
Publisher:
Release Date : 1992
Global Marketing Strategies written by Jean-Pierre Jeannet and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1992 with Business & Economics categories.
Mastering Foreign Exchange Currency Options
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Author : Francesca Taylor
language : en
Publisher: Financial Times/Prentice Hall
Release Date : 2003
Mastering Foreign Exchange Currency Options written by Francesca Taylor and has been published by Financial Times/Prentice Hall this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Business & Economics categories.
mastering foreign exchange & currency options a practical guide to the new marketplace The last ten years have seen a revolution inthe global foreign exchange markets. It is no longer enough for banks and their corporate customers to arrange their currency hedging and trading on an active and commercial basis. It is now vital to understand how new technology has impacted the market. The author fully examines key initiatives such as e-forex, TWIST and CLS and the new option to trade FX outside the banking markets, making this book an essentiual tool for all who need to keep up with this fast changing market. Eleven of the twenty-one chapters are written by guest practitioners who provide a unique insight into the forex market. This important new edition of Mastering Foreign Exchange & Currency Options will enable you to get your currency dealing right. It is the essential handbook for any player in the forex market. It is written for new entrants seeking to master the fast developing world of forex trading and seasoned professionals needing to keep informed of the latest developments in this sector. With the introduction of new technology this is often seen as a daunting topic to get to grips with. Both hedgers seeking to remoce or manage their currency risk and speculators seeking to take currency risk in the hope of making profit will benefit from this book. The advent of more sophisticated currency derivatives has also raised the stakes. This book contains practical guidance on: Currency Classifications History and economics of forex Technology and the markets Mechanics of spot forex and forward forex Emerging market foreign exchange Forex trading for the individual investor Currency risk management Background, development and mechanics of currency options Exotic options and transparency Innovations in e-foreign exchange Multi-bank electronic trading Electronic procurement of fx: the corporate perspectives TWIST Technical Analysis Continuous linked settlement (CLS) Visit our website at www.financialminds.com
Global Repo Markets
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Author : Moorad Choudhry
language : en
Publisher:
Release Date : 2004-07-06
Global Repo Markets written by Moorad Choudhry and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-07-06 with Business & Economics categories.
Repo, from sale and repurchase agreement, is one for the oldest and widely used instruments in global capital markets. It is a vital ingredient in the smooth and efficient running of the financial markets, and is used by all market participants including central banks, commercial banks, fund managers and corporates. This book is a comprehensive, detailed and authoritative description of the repo instrument. Written by a former repo trader, it covers applications and analysis of the various different instruments used in the repo markets. It also places the repo markets in the overall context of the money markets and banking asset-liability management.
Global Marketing
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Author : Warren J. Keegan
language : en
Publisher: Prentice Hall
Release Date : 2000
Global Marketing written by Warren J. Keegan and has been published by Prentice Hall this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with Business & Economics categories.
This successful new text offers a concise introduction to the field that is presented in a lively student oriented style. The authors integrate relevant real-world cases, vignettes, and boxed features with a clear, engaging narrative to effectively communicate the excitement, challenge and discipline of global marketing. *NEW More comprehensive, in-depth, current discussions and explorations *NEW Enhanced presentation of global trade (Ch 3) Features income data presented in tables as well as redesigned and updated maps *NEW Expanded and improved social/cultural coverage (Ch 4) Provides an expanded introduction to basic concepts *NEW The most recent research on product decisions (Ch 11) Covers Maslow's hierarchy of needs and expands discussions to include current research on Asian markets *NEW Impact of Information Technology (Ch 6) Expands coverage of the role IT is currently playing on global marketing activities *NEW Expanded section on global retailing (Ch 13) Broadens discussions and offers a new framework for geographic expansion by global retailers *NEW Enhanced Internet integration-Offers scores of relevant web addresses; a dedicated website that features links to companies
Trading Online
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Author : Alpesh B. Patel
language : en
Publisher: Financial Times/Prentice Hall
Release Date : 1999
Trading Online written by Alpesh B. Patel and has been published by Financial Times/Prentice Hall this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999 with Business & Economics categories.
The investment market is experiencing a massive swing towards online investing. "Trading Online" introduces private investors to this expanding world of Internet investing. Guiding investors step-by-step through the mass of information, the book directs them to the best deals and teaches them the necessary skills to trade efficiently, effectively and profitably. Demonstrating the latest net strategies and offering practical advice throughout, the book shows investors, from "net virgins" to sophisticated users, how to apply key techniques to Internet trading.
Global Marketing Management
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Author : Masaaki (Mike) Kotabe
language : en
Publisher:
Release Date : 2004
Global Marketing Management written by Masaaki (Mike) Kotabe and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Business & Economics categories.
Globalization : Globalization Imperative - Global marketing environment : Global Economic Environment - Financial Environment - Global Cultural Environment and Buying Behavior - Political and Legal Environment - Development of competitive marketing strategy : Global Marketing Research - Global Segmentation and Positioning - Global Marketing Strategies - Global Market-Entry Strategies - Global Sourcing Strategy: R & D, Manufacturing, and Marketing Interfaces - Global marketing strategy development : Global Product Policy Decisions I: Developing New Products for Global Markets - Global Product Policy Decisions II: Marketing Products and Services - Global Pricing - Communicating with the World Consumer - Sales Management - Global Logistics and Distribution - Export and Import Management - Managing global operations : Planning, Organization, and Control of Global Marketing Operations - Global Marketing and the Internet.
Mastering Automotive Challenges
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Author : Bernd Gottschalk
language : en
Publisher:
Release Date : 2007
Mastering Automotive Challenges written by Bernd Gottschalk and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Business & Economics categories.
This outstanding book charts the growth and achievement of dominance of one of the world's most important global industries. Contributions from Roland Berger Strategy Consultants and the chairman of the International Organization of Motor Vehicle Manufacturers describe the strategies that have led to the great success of the German industry and show how they are meeting the challenges from emerging worldwide competitors. Important players, including the heads of Volkswagen AG, Robert Bosch and General Motors Europe, who deal with the inter-industry relationships such as component suppliers and the effects of innovation, as well as their global strategies, describe how their corporate strategies have been implemented. This book has valuable lessons for managers in all industries, demonstrating the effect of first class management, marketing, branding, innovation and clear strategic aims, which have together created on of the world's great industrial success stories.