Mass Communication Theories
DOWNLOAD
Download Mass Communication Theories PDF/ePub or read online books in Mobi eBooks. Click Download or Read Online button to get Mass Communication Theories book now. This website allows unlimited access to, at the time of writing, more than 1.5 million titles, including hundreds of thousands of titles in various foreign languages. If the content not found or just blank you must refresh this page
Communication Theories
DOWNLOAD
Author : Werner Joseph Severin
language : en
Publisher: Hastings House Book Publishers
Release Date : 1979
Communication Theories written by Werner Joseph Severin and has been published by Hastings House Book Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 1979 with Reference categories.
Mass Communication Theories
DOWNLOAD
Author : Melvin L. DeFleur
language : en
Publisher: Routledge
Release Date : 2022-05-02
Mass Communication Theories written by Melvin L. DeFleur and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-05-02 with Social Science categories.
The second edition of this innovative textbook provides a comprehensive overview of mass communication theories, as well as their origins and empirical supports in psychology, sociology, political science, and philosophy. Each chapter presents a specific theory, describing its basic structure in simple formal terms and providing an accessible summary of the research studies and scholarly writings from which it developed. It breaks each complex theory down into five or six interlinked basic propositions, making them easily digestible for students. This new edition includes up-to-date research; improved coverage of all theories presented; expanded treatments of theories such as cultivation theory, the spiral of silence, and framing; contemporary and social media examples; chapter discussion questions; and informative charts and figures. This textbook serves as an accessible core text for undergraduate and graduate Mass Communication, Communication Theory, and Communication and Society courses.
Communication Theories
DOWNLOAD
Author : Werner Joseph Severin
language : en
Publisher: Addison-Wesley Longman
Release Date : 1997
Communication Theories written by Werner Joseph Severin and has been published by Addison-Wesley Longman this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997 with Language Arts & Disciplines categories.
The Fifth Edition addresses ongoing changes in mass communications and new developments in mass communications theory. The book also applies communication theories to the mass media with current examples from journalism, broadcasting, advertising and public relations to clarify the concepts. A new chapter on cyber communications explores the influential new medium, using discussions of mediamorphosis, hypertext, multimedia, interface design, Intenet addiction and Internet dependency. An extensively rewritten chapter on media chains and conglomerates addresses key developments in the field. The book also includes unique coverage of media uses and institutions, meant as an alternative way to think about mass communication.
Mass Communication Theory
DOWNLOAD
Author : Denis McQuail
language : en
Publisher: Sage Publications (CA)
Release Date : 1987
Mass Communication Theory written by Denis McQuail and has been published by Sage Publications (CA) this book supported file pdf, txt, epub, kindle and other format this book has been release on 1987 with Language Arts & Disciplines categories.
".....introduction to the study of mass communication theory available and .........received unanimous critical acclaim from scholars ......... . .......a brisk, elegantly organized and comprehensive textbook for students at all levels of communication studies. ....... [from back cover]
Mcquail S Mass Communication Theory
DOWNLOAD
Author : Denis McQuail
language : en
Publisher: SAGE
Release Date : 2010-02-28
Mcquail S Mass Communication Theory written by Denis McQuail and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-02-28 with Social Science categories.
"Denis McQuail′s Mass Communication Theory is not just a seminal text in the study of media and society - it is a benchmark for understanding and appreciating the long and winding road people and their media have taken to get us here." - Mark Deuze, Indiana University and Leiden University "This is a unique work tested by time and generations of students around the world - North, South, East and West." - Kaarle Nordenstreng, University of Tampere "McQuail′s Mass Communication Theory continues to be the clearest and best introduction to this sprawling field." - Anders Hansen, University of Leicester With over 125,000 copies sold, McQuail′s Mass Communication Theory has been the benchmark for studying media and communication for more than 25 years. It remains the most authoritative and comprehensive introduction to the field and offers unmatched coverage of the research literature. It covers everything a student needs to know of the diverse forms of mass communication today, including television, radio, newspapers, film, music, the internet and other forms of new media. Denis McQuail shows that more than ever, theories of mass communication matter for the broader understanding of society and culture. Unmatched in coverage and used across the globe, this book includes: Explorations of new media, globalization, work, economy, governance, policy, media audiences and effects New boxed case studies on key research publications, to familiarize students with the critical research texts in the field Definitions, examples, and illustrations throughout to bring abstract concepts to life. McQuail′s Mass Communication Theory is the indispensable resource no student of media and communication studies can afford to be without.
Mass Communication Theories
DOWNLOAD
Author : Melvin DeFleur
language : en
Publisher: Routledge
Release Date : 2017-06-30
Mass Communication Theories written by Melvin DeFleur and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-06-30 with Communication categories.
A selection of topics that are important to the study of child development, but are also subjects of general societal concern. The research articles included have been chosen for their accessibility to students, and they are accompanied by study questions.
Communication Theories Origins Methods And Uses In The Mass Media
DOWNLOAD
Author : Werner J. Severin
language : en
Publisher: Pearson Higher Ed
Release Date : 2014-11-17
Communication Theories Origins Methods And Uses In The Mass Media written by Werner J. Severin and has been published by Pearson Higher Ed this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-11-17 with Language Arts & Disciplines categories.
This comprehensive and readable text applies communication theories to the mass media with an abundance of current examples from journalism, broadcasting, advertising and public relations to make concepts clear to students. The new edition of Communication Theories addresses the ongoing changes in the mass communication field and the new developments in mass communication theory that are occurring as we move into the new millennium. A new chapter on cyber communication (Chapter 17) offers unique coverage of this critical new medium and an extensively rewritten chapter on media chains and conglomerates (Chapter 16) addresses key developments in that arena. The book is firmly based in the scientific approach—with its emphasis on observation, evidence, logic, and hypothesis testing—but now also features a discussion of critical theory and cultural studies in Chapter 1 of the new edition. Finally, the Fifth Edition features a new boxed reading program, which offers even more real-world illustrations of key concepts.
Applied Mass Communication Theory
DOWNLOAD
Author : Jack Rosenberry
language : en
Publisher: Routledge
Release Date : 2021-09-30
Applied Mass Communication Theory written by Jack Rosenberry and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-09-30 with Social Science categories.
Now in its third edition, this dynamic textbook blends coverage of the major theories and research methods in mass communication to enable students to apply their knowledge in today’s media and communication careers. Maintaining a focus on modern professional application throughout, this text provides chronological coverage of the development and use of major theories, an overview of both quantitative and qualitative research methods, and a step-by-step guide to conducting a research project informed by this knowledge. It helps students bridge their academic coursework with professional contexts including public relations, advertising, and digital media contexts. It provides breakout boxes with definitions of key terms and theories, extended applied examples, and graphical models of key theories to offer a visualization of how the various concepts in the theory fit together. Applied Mass Communication Theory’s hybrid and flexible nature make it a useful textbook for both introductory and capstone courses on mass communication and media theory and research methods, as well as courses focused on media industries and professional skills. Instructors can access an online instructor’s manual, including sample exercises, test questions, and a syllabus, at www.routledge.com/9780367630362
Mass Communication Theories And Research
DOWNLOAD
Author : Alexis S. Tan
language : en
Publisher:
Release Date : 1981
Mass Communication Theories And Research written by Alexis S. Tan and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1981 with Language Arts & Disciplines categories.
Essentials Of Mass Communication Theory
DOWNLOAD
Author : Arthur Asa Berger
language : en
Publisher: SAGE Publications
Release Date : 1995-07-05
Essentials Of Mass Communication Theory written by Arthur Asa Berger and has been published by SAGE Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995-07-05 with Language Arts & Disciplines categories.
"Arthur Asa Berger provides a succinct, accurate, and enjoyable introduction to the mass communications field. Although the book covers the same topics as other introductory works. . . his writing and organization make the material seem like a light repast rather than an overbearing meal. . . . Essential for all undergraduate collections in mass communication theory and mass media studies." --Choice Arthur Asa Berger combines his broad knowledge of the field with his unique ability to translate difficult theories into comprehensible terms and accessible language. He uses illustrations related to popular genres to make these theories relevant to students′′ lives. The concluding chapter provides questions for further work and discussion and is designed to help the student further contemplate the implications and applications of mass communication theory. An up-to-date bibliography and glossary provide a comprehensive resource on mass communication theory.