Mass Communication Research Methods
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Mass Communications Research Methods
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Author : H.J. Hsia
language : en
Publisher: Routledge
Release Date : 2015-10-23
Mass Communications Research Methods written by H.J. Hsia and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-10-23 with Social Science categories.
Originally published in 1988. Step-by-step, this book leads students from problem identification, through the mazes of surveys, experimentation, historical/qualitative studies, statistical analysis, and computer data processing to the final submission and publication in scientific or popular publications.
Research Methods In Mass Communication
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Author : Guido Hermann Stempel
language : en
Publisher: Prentice Hall
Release Date : 1981
Research Methods In Mass Communication written by Guido Hermann Stempel and has been published by Prentice Hall this book supported file pdf, txt, epub, kindle and other format this book has been release on 1981 with Language Arts & Disciplines categories.
Mass Communication Research Methods
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Author : Anders Hansen
language : en
Publisher: SAGE Publications Limited
Release Date : 2009-02-03
Mass Communication Research Methods written by Anders Hansen and has been published by SAGE Publications Limited this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-02-03 with Reference categories.
Part One: Introduction Part Two: Asking the Right Questions Part Three: Researching Media Institutions, Organizations, Professionals and Production Part Four: Researching Media Content and Representation Part Five: Researching Media and Communication in Society: Consumption, Audiences, Politics, Problems and Pleasures Part Six: Doing Communication Research
Mass Communication Research Methods
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Author : Anders Hansen
language : en
Publisher: NYU Press
Release Date : 1998-06
Mass Communication Research Methods written by Anders Hansen and has been published by NYU Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998-06 with Business & Economics categories.
Mass Communication Research Methods provides a systematic and comprehensive introduction to the key research methods and approaches used in the study of mass communication and media. Originating from the internationally renowned Leicester Centre for Mass Communication Research, this book offers an indispensable guide for students in a wide range of courses, including communications, media and cultural studies, and other social science disciplines that offer students the opportunity to research mass communication and media issues. Beginning with a clear and cogent discussion of the principles behind good research, including the key question of how to select the right methods for individual research questions, the authors go on to explore in a thorough and systematic fashion a range of different methods and approaches. From the study of media organizations and the practices of media professionals to media content, representations, and audiences, the development and application of each method is described in depth and the steps involved clearly outlined. Examples of research instruments are given where appropriate, and in each case references for further reading are provided. Mass Communication Research Methods is the definitive companion, reference, and source for everyone involved in mass communication research.
Applied Communication Research Methods
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Author : Michael Boyle
language : en
Publisher: Routledge
Release Date : 2015-06-19
Applied Communication Research Methods written by Michael Boyle and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-06-19 with Language Arts & Disciplines categories.
Applied Communication Research Methods: Getting Started as a Researcher demonstrates how to apply concepts to research problems, issues, projects, and questions that communication practitioners face every day. Recognizing that students engage more directly with research methods when they experience research through hands-on practice, authors Michael Boyle and Mike Schmierbach developed this text to demonstrate the relevance of research in professional roles and communication careers. Along with its distinctive approach to research methods instruction, this text also serves as an enhanced glossary and a superior reference. Students can easily navigate key concepts and terminology, which are linked to practical exercises within the context of the instruction. In-unit activities and features provide numerous opportunities to delve further into topics covered in class, including: Research in Depth – examples of a concept being used in scholarly research Reflect and React – thought-provoking problems and issues that promote reflection and discussion Voices from Industry – Q&As with professionals working in communication industries End-of-unit activities – exercises that reinforce concepts and content Online resources, including sample syllabi, test banks, and more, are available on the companion website: www.routledge.com/cw/boyle.Applied Communication Research Methods is a concise, engaging work that today’s students and industry practitioners will embrace and keep on-hand throughout their careers.
Media And Communication Research
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Author : Arthur Asa Berger
language : en
Publisher: SAGE
Release Date : 2000-03-21
Media And Communication Research written by Arthur Asa Berger and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000-03-21 with Computers categories.
In this book, Arthur Asa Berger combines a practical focus, the use of numerous examples, a step-by-step approach, and humour to examine both qualitative and quantitative research methods in media and communication research.
Mass Communications Research Methods
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Author : Hower J. Hsia
language : en
Publisher: Lawrence Erlbaum Associates
Release Date : 1988
Mass Communications Research Methods written by Hower J. Hsia and has been published by Lawrence Erlbaum Associates this book supported file pdf, txt, epub, kindle and other format this book has been release on 1988 with Communication categories.
Media And Communication Research Methods
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Author : Anders Hansen
language : en
Publisher: Bloomsbury Publishing
Release Date : 2018-09-12
Media And Communication Research Methods written by Anders Hansen and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-09-12 with Social Science categories.
This essential textbook provides a clear and authoritative introduction to qualitative and quantitative methods for studying media and communication. Written by two highly experienced researchers, the book draws on a wide range of media and communication research to introduce students to the relative strengths of the different research approaches. Beginning with an overview of the changing contexts and trends in media and communication research approaches, the book demystifies 'research' and the 'research process' by offering practical and accessible guidance on how to design, plan and carry out successful research projects in media and communication. This is an indispensable text for all students of media and communication studies, particularly those undertaking their own research projects or taking modules in research methods.
Mass Communication Research Methods Researching Media And Communication In Society Consumption Audiences Politics Problems And Pleasures Continued Focus Group Research The Focused Interview
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Author : Anders Hansen
language : en
Publisher:
Release Date : 2009
Mass Communication Research Methods Researching Media And Communication In Society Consumption Audiences Politics Problems And Pleasures Continued Focus Group Research The Focused Interview written by Anders Hansen and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Mass media categories.
Qualitative Communication Research Methods
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Author : Thomas R. Lindlof
language : en
Publisher: SAGE Publications
Release Date : 2017-11-01
Qualitative Communication Research Methods written by Thomas R. Lindlof and has been published by SAGE Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-11-01 with Language Arts & Disciplines categories.
Qualitative Communication Research Methods, Fourth Edition introduces you to qualitative research in speech and mass communication. Award-winning scholars and authors Thomas R. Lindlof and Bryan C. Taylor guide you through every step of the qualitative process, from developing research topics and questions through writing a final report. You are given numerous examples of work in the field to illustrate how studies are designed, carried out, written, evaluated, and related to theory. In addition to covering the theories and methods currently used in qualitative communication research, the authors also discuss important trends influencing the future of that research, helping you make informed judgments about the significance and consequences of recent trends. New to the Fourth Edition: A new chapter titled “The Diversity of Qualitative Research in Communication Subfields” provides readers with a complete guide to the field’s distinctive subfields and enables you to identify the research agenda that best represents your own interests.Two rising subfields— Political Communication and Communication Activism— have been added, resulting in 13 subfields covered. Two major phases of data analysis have been split into separate chapters, enabling you to concentrate on the initial steps of analysis before moving on to the interpretation phase of analysis. Discussions of important intellectual and institutional trends currently reshaping the landscape of qualitative research, including Materialist Theory, Big Data, and Open-Access publishing, provide you with cutting-edge knowledge and skills that affect what you study and how you study it. An analysis of new developments in media and technology shows you how social media networks and other digital platforms are not only topics of research, but also the means for collecting and analyzing data.