Markets Planning And Development

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Markets Planning And Development

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Author : Yair Aharoni
language : en
Publisher:
Release Date : 1977

Markets Planning And Development written by Yair Aharoni and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1977 with Business & Economics categories.

Regional Marketing And The Strategic Market Planning Approach To Attract Business And Industry Case Study

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Author : Franz Kero
language : en
Publisher: diplom.de
Release Date : 2002-12-09

Regional Marketing And The Strategic Market Planning Approach To Attract Business And Industry Case Study written by Franz Kero and has been published by diplom.de this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002-12-09 with Business & Economics categories.

Inhaltsangabe:Abstract: This thesis describes and evaluates how regional marketing, based on the ideas of Philip Kotler s Marketing Places (1993), can be a reasonable tool to attract business locators into economic regions. The thesis concentrates on strategic market planning of local economic development programs. It is presented how to make use of local competitive advantages by useful bundling of incentives. The notion of marketing and governing places is combined and shall offer the reader a new perspective of meeting regional economic objectives for places. This thesis is divided into two parts: a theoretical part (where industrial incentives are presented and Kotler s concept is explained and criticized) and an empirical part (where regional marketing is applied and tested for effectiveness). First, it will be defined what regional marketing is and what forms of incentives are considered. Then it will be presented how marketing strategies can be organized in a local environment, followed by a discussion how companies make location decisions. In the last chapter of the first part, a critical discussion of the regional marketing approach is presented. In the second part, an emphasis will be put on the case study; a location (Orange County, California, USA) where economic development based on marketing planning came to work. With a view to the situation and implications analyzed in the case study, it will be tried to scrutinize effectiveness and usefulness of economic development programs based on regional marketing principles for this place in question and in general. Inhaltsverzeichnis:Table of Contents: TABLE OF CONTENTS0 1.INTRODUCTION2 1.1Delineation of the problem3 1.2Marketing as a regional development approach4 1.3Methodology6 1.4Objectives and structure of the master s thesis6 1.5Region7 2DEFINITION OF REGIONAL MARKETING8 2.1Regional marketing and regional economic development11 OBJECTIVES13 2.2Major elements of a regional marketing program14 2.3Strategic market planning process16 2.3.1Conducting the place audit16 2.3.2Describing the vision and objectives18 2.3.3Formulating the strategy18 2.3.4Operative plan18 2.3.5Implementation and control19 2.4Organization of regional marketing programs19 2.4.1Forms of economic development organizations in the USA20 2.4.2Participants of a regional marketing program22 2.5Objectives of regional marketing programs23 2.5.1Increasing the attractiveness of a city as a place of [...]

Government And The Economy

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Author : Jan-Erik Lane
language : en
Publisher: A&C Black
Release Date : 2002-01-01

Government And The Economy written by Jan-Erik Lane and has been published by A&C Black this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002-01-01 with Political Science categories.

Globalization is a common theme in the discourse of post-industrial society, yet it is a process that is ill understood. Is it basically a technological phenomenon or does its immense impulse derive from economic factors? Should it be regulated by government, and at what level? Questions such as these are debated continuously in the mass media, yet there are no simple answers available, as globalization is not only an amporphous but also a contested phenomenon.Government and the Economy is a completely reworked edition of Jan-Erik Lane and Svante Ersson's popular text Comparative Political Economy, which the authors have updated for the twenty-first century. They present a profound analysis of how globalization changes the boundaries between state and market, public and private, and government and society. When the state retreats and markets expand, what are the major outcomes? And what is driving this process of redefining the roles of government and the tasks of society?The book offers a penetrating survey of the differences between the countries of the world in terms of their economy and polity, and a forceful critique of the prevailing models in political economy. Lane and Ersson look closely at Public Choice theories which emphasize the role of markets in accomplishing efficient solutions to human interaction while modeling governments as enhancing state failure. They argue that such accounts are misguided. The need for govenment in the global market economy is as strong as it is in relation to the domestic economy. They go on to suggest that the most efficient and equitable means of strengthening government in the global market place, without creating one-world government, is the reform and empowerment of IGOs.

Markets Planning And Development

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Author : Yair Aharoni
language : de
Publisher:
Release Date : 1977

Markets Planning And Development written by Yair Aharoni and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1977 with categories.

Product Planning Essentials

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Author : Kahn
language : en
Publisher: M.E. Sharpe
Release Date : 2015-05-18

Product Planning Essentials written by Kahn and has been published by M.E. Sharpe this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-05-18 with Business & Economics categories.

Concise yet comprehensive, Product Planning Essentials, Second Edition, addresses the complex, interdisciplinary nature of product development and product management. It covers strategic issues that emerge during the product life cycle, including identifying opportunities, idea generation and evaluation, technical development, commercialization, and eventual product dismissal. Instructors, students, and practitioners will appreciate the balanced managerial and how-to orientation. Changes to the Second Edition * Addition of two chapters on design and legal considerations. * Expanded discussion of global considerations to introduce sustainable product development and Base of the Pyramid (BoP) product development. * Simplified technical discussions of planning techniques for improved comprehension. * Inclusion of product planning best practices from recent noteworthy cases and studies in the final chapter.

Wholesale Markets

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Author : J. D. Tracey-White
language : en
Publisher: Food & Agriculture Org.
Release Date : 1991-01-01

Wholesale Markets written by J. D. Tracey-White and has been published by Food & Agriculture Org. this book supported file pdf, txt, epub, kindle and other format this book has been release on 1991-01-01 with Technology & Engineering categories.

Wholesale marketing systems for fruit, vegetables and other fresh foodstuffs, such as livestock and fish, are often inadequate. They neither maximize benefits to producers, nor to consumers. This manual has been compiled to provide a systematic methodology based on the sequence of steps normally adopted in the development process. The manual should be of practical value, both to senior professionals and to technicians, in undertaking marketing and engineering surveys, in the preparation of feasibility studies and master plans, and in formulating proposals for the provision of physical facilities.

Market Infrastructure Planning

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Author : J. D. Tracey-White
language : en
Publisher: Food & Agriculture Org.
Release Date : 1999-01-01

Market Infrastructure Planning written by J. D. Tracey-White and has been published by Food & Agriculture Org. this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999-01-01 with Business & Economics categories.

This is the third manual on market infrastructure; it highlights the need for improved planning and decision-making to ensure successful market investments. The guide identifies the key steps in deciding on whether and how to invest in market infrastructure and highlights the steps to be taken to determine the size, location and operations of markets. The guide will be of interest to economists and planners in ministries of agriculture and of urban development as well as city and local authorities. Development practitioners will also find the guide of interest.

Federal Register

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Author :
language : en
Publisher:
Release Date : 1979-12-14

Federal Register written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1979-12-14 with Administrative law categories.

Market Planning

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Author : Harry Rudolph Tosdal
language : en
Publisher:
Release Date : 1927

Market Planning written by Harry Rudolph Tosdal and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1927 with Marketing categories.

The Business Of Acquisitions And Mergers

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Author : George Scott Hutchison
language : en
Publisher:
Release Date : 1968

The Business Of Acquisitions And Mergers written by George Scott Hutchison and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1968 with Consolidation and merger of corporations categories.