Marketing The Basics
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Marketing The Basics
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Author : Karl Moore
language : en
Publisher: Routledge
Release Date : 2009-12-04
Marketing The Basics written by Karl Moore and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-12-04 with Business & Economics categories.
‘...a punchy, stripped-down version of what marketing is all about.’ – The Times Higher Education Supplement If you have a product you’re looking to market, or you’re seeking to learn more about the potential of online marketing, Marketing: The Basics tells you everything you need to know about the techniques marketers use to push their product to the ‘tipping point’. The essentials of e-commerce are explored and explained, along side more traditional marketing approaches in this revised and updated new edition. This book: Explains the fundamentals of marketing and useful concepts such as the Long Tail Includes an international range of topical case studies, such as Obama’s presidential campaign, Facebook, and Google Also includes a glossary of terms, guides to further reading and critical questions to assist further thinking and study This lively and user-friendly introduction is perfect for professionals seeking to learn more about subject, and recommended for sixth-form, first-year undergraduate and MBA students.
Marketing Basics Explained In 40 Minutes
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Author : FastKnowledge
language : en
Publisher: Can Akdeniz
Release Date :
Marketing Basics Explained In 40 Minutes written by FastKnowledge and has been published by Can Akdeniz this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
FastKnowledge delivers up to the minute information covering everything on marketing basics in only 40 minutes of reading. This book is written to give essential information in a straight-to-the-point, easy to read format. We have cut out technical jargon, waffle and unnecessary filler to ensure you get the essential information you need to move your career forward with confidence. This guide will describe how the consumers’ make their choice when it comes to product and provider selection and why it is so important to stay focused on their needs and wants. You should be able to deliver your service to the right people if you are to be successful. Marketing is all about making people happy. Marketing is about getting what you want while providing what is needed from you. Moreover, it is very important to have fruitful and adequate communication with the customers in order to get through to them and present your product. This will help you project the desired image of your product or service and to get the targeted group of people acquainted with your offer.
Marketing Basics
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Author : Brian O'Kane
language : en
Publisher:
Release Date : 2011
Marketing Basics written by Brian O'Kane and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with categories.
Marketing Basics For Designers
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Author : Jane D. Martin
language : en
Publisher: John Wiley & Sons
Release Date : 1995-10-11
Marketing Basics For Designers written by Jane D. Martin and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995-10-11 with Architecture categories.
Business essentials and marketing strategies to help your firmsurvive and thrive . . . As a design professional running your own small firm, you expect towear many hats--designer, office manager, project manager--all in aday's work. But strategic marketer? No one prepared you for that!Marketing Basics for Designers is a long overdue resource fordesigners who need to become expert marketers fast. It providessolid practical advice on how to market your services, build yourclient base, and keep your customers coming back for more. You'll learn how to establish your design niche and develop yourown marketing plan to reach potential clients. You'll findtechniques for networking and using your contacts with otherprofessionals. And you'll find inside tips from 30 leadingdesigners who have had to develop their own marketing methods tosurvive. Positively packed with all the details you need, MarketingBasics for Designers helps you ensure your firm's future successand shows you how to: * Increase your firm's visibility within your community * Use past successes to generate future business * Perform beyond your clients' expectations * Utilize a show home to market your talents * Establish competitive and appropriate prices * Work successfully with other professionals * And much more If you are recently out on your own, planning to start your ownpractice, or already managing your own small firm, this is one ofthe most important books you will ever add to your professionallibrary. Marketing Basics for Designers What makes running a small design practice so much more challengingthan working for one of the big firms? You have to attract your ownclients and keep them, you're working with limited resources andpersonnel, and once you finally pull yourself away from yourdrawing board to concentrate on marketing your services, where doyou begin? You can't just sit there wondering why you didn't learnmore about marketing in design school. Here's a book to help you out. With a clear, no-nonsense approach,Jane D. Martin and Nancy Knoohuizen address the full range ofmarketing problems and solutions from the unique perspective of thesmall design firm. They understand that you often find yourselfshort of the time, money, and know-how it takes to advertise yourservices effectively. Drawing on their own experience as well asinterviews with more than 30 successful designers, Martin andKnoohuizen show you how to overcome these limitations and developan effective marketing campaign. This incomparable guide will help you put together your marketingcampaign, map out your strategy, and attract the attention ofpotential clients. Not everyone is a born salesperson, but Martinand Knoohuizen let you in on trade secrets that really work andoffer suggestions that will help you feel more comfortablemarketing yourself. You'll learn to build relationships byeffective use of referrals and word of mouth. You'll master thesubtleties of clinching the deal and discover how to keep yournewfound clients coming back for more. You'll also receive sound advice from those who have been therebefore you. Charles Gandy, B. J. Peterson, Mark Hampton, and CherylP. Duvall are among the illustrious designers who share theirwisdom, tips, and recommendations. You'll find out how these majordesigners have coped with many of the same problems you face now,and you'll learn from their mistakes as well as theirtriumphs. Whether you're just starting out in the design business, yearningto break free and become your own boss, or trying to create growthin an established firm, Marketing Basics for Designers helps youdevelop a successful marketing strategy based on your own needs,capabilities, and expectations.
Knowthis
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Author : Paul Christ
language : en
Publisher: Knowthis Media
Release Date : 2008-09
Knowthis written by Paul Christ and has been published by Knowthis Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-09 with Marketing categories.
KnowThis: Marketing Basics offers detailed coverage of essential marketing concepts. This very affordable book is written by a marketing professor and covers the same ground as much more expensive books while offering its own unique insights. The book takes a highly applied approach including offering over 100 real-world examples and is ideal for marketing professionals, students, and anyone else who needs to know about marketing. Target Audience:Marketing Novice - This book is ideal for anyone who is new to marketing, as it covers all essential marketing areas enabling anyone new to marketing to quickly gain the foundation needed to appreciate what marketers do. Marketing Educator - Teachers of marketing now have an alternative to high-priced marketing textbooks. This book offers nearly all of the same coverage found in expensive textbooks at a fraction of the price. Marketing Professional - Experienced marketers will find this serves as a hand, detailed reference book. Author:Paul Christ holds a Ph.D. from Drexel University. He is a Professor of Marketing at West Chester University, the second largest university in the Pennsylvania State System of Higher Education. Contents: 1: What is Marketing? 2: Marketing Research 3: Managing Customers 4: Understanding Customers 5: Targeting Markets 6: Product Decisions 7: Managing Products 8: Distribution Decisions 9: Retailing 10: Wholesaling & Product Movement 11: Promotion Decisions 12: Advertising 13: Managing the Advertising Campaign 14: Sales Promotion 15: Public Relations 16: Personal Selling 17: Pricing Decisions 18: Setting Price 19: Managing External Forces 20: Marketing Planning & Strategy
Fundamentals Of Marketing
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Author : W. G. Leader
language : en
Publisher: Nelson Thornes
Release Date : 1994
Fundamentals Of Marketing written by W. G. Leader and has been published by Nelson Thornes this book supported file pdf, txt, epub, kindle and other format this book has been release on 1994 with Business & Economics categories.
Back To The Future Using Marketing Basics To Provide Customer Value
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Author : Nina Krey
language : en
Publisher: Springer
Release Date : 2017-12-04
Back To The Future Using Marketing Basics To Provide Customer Value written by Nina Krey and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-12-04 with Business & Economics categories.
This proceedings volume presents timely research and insights on the advancement of marketing’s basic premise—providing greater levels of customer value. In recent years, both marketing scholars and practitioners have witnessed great advancements in technology and methodologies associated with big data, with location-based marketing centered on mobile apps and the real-time tracking of consumer behavior, and with innovations and enhancements in communications utilizing the continually growing presence of social media. Featuring the full proceedings of the 2017 Academy of Marketing Science (AMS) Annual Conference held in Coronado Island, California, this volume provides ground-breaking research from scholars and practitioners from around the world that will help marketers in providing value for companies, consumers and society. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Knowthis
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Author : Paul Christ (Professor of marketing)
language : en
Publisher:
Release Date : 2012
Knowthis written by Paul Christ (Professor of marketing) and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Marketing categories.
Marketing
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Author : William M. Pride
language : en
Publisher:
Release Date : 1983
Marketing written by William M. Pride and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1983 with Business & Economics categories.
Email Marketing Basics
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Author : R.K.
language : en
Publisher: 大賢者外語
Release Date :
Email Marketing Basics written by R.K. and has been published by 大賢者外語 this book supported file pdf, txt, epub, kindle and other format this book has been release on with Business & Economics categories.
E-Mail Marketing can, and should be, a major part of any attempt to do business online. Being able to get your messages out to your target market, exposing your ideas and products to interested parties, bringing people back to your web sites again and again and being able to drive traffic to affiliate opportunities and related resources is invaluable. Some topics in this guide: * The History of E-Mail Marketing * How to Build your Opt-in List * Using E-Books To Build Your List * Using Joint Ventures To Build Your List * Using Giveaways To Build Your List And much much more...