Marketing Problems

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Strategic Marketing Problems

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Author : Roger A. Kerin
language : en
Publisher: Allyn & Bacon
Release Date : 1987

Strategic Marketing Problems written by Roger A. Kerin and has been published by Allyn & Bacon this book supported file pdf, txt, epub, kindle and other format this book has been release on 1987 with Business & Economics categories.

Problems In Marketing

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Author : Luiz Moutinho
language : en
Publisher: SAGE
Release Date : 2007-12-12

Problems In Marketing written by Luiz Moutinho and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-12-12 with Business & Economics categories.

Fully revised and updated, Problems in Marketing includes over 50 new problems. This varied and challenging collection of problems has been written as a learning aid to any marketing textbook. The problems cover a wide range of marketing practice, each problem concentrating on a single concept or technique of marketing management. Problems begin with a full introduction to the concept followed by explicit instructions for solving them. This leads directly to a series of discussion questions to further enhance the application of each problem. Solutions are also available to lecturers by clicking on the companion website logo above.

Issues In Industrial Marketing

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Author : Robert E. Spekman
language : en
Publisher:
Release Date : 1982

Issues In Industrial Marketing written by Robert E. Spekman and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1982 with Business & Economics categories.

Strategic Marketing Problems

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Author : Roger A. Kerin
language : en
Publisher:
Release Date : 2010

Strategic Marketing Problems written by Roger A. Kerin and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with Marketing categories.

Provides relevant information and case studies geared toward marketing executives and professionals.

Marketing Research

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Author : Chuck Chakrapani
language : en
Publisher: Scarborough, Ont. : Prentice-Hall Canada
Release Date : 1992

Marketing Research written by Chuck Chakrapani and has been published by Scarborough, Ont. : Prentice-Hall Canada this book supported file pdf, txt, epub, kindle and other format this book has been release on 1992 with Business & Economics categories.

This text takes a hands-on, “how-to” approach and explains theoretical concepts with a minimum of jargon so students understand why they are doing market research. The authors use Canadian data and examples which will be familiar to the students. Pedagogy includes learning objectives, chapter summaries, discussion questions and endnotes, and lively illustrations and cartoons. Excellent coverage of numeracy.

Marketing Problems

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Author : M. T. Copeland
language : en
Publisher:
Release Date : 1922

Marketing Problems written by M. T. Copeland and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1922 with categories.

Journal Of Marketing

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Author :
language : en
Publisher:
Release Date : 1985

Journal Of Marketing written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1985 with Marketing categories.

An Assessment Of The Production And Marketing Of Aquaculture Products In The Western Region Of The United States

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Author : Henrietta Stern
language : en
Publisher:
Release Date : 1984

An Assessment Of The Production And Marketing Of Aquaculture Products In The Western Region Of The United States written by Henrietta Stern and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1984 with Aquaculture categories.

Strategic Marketing Problems International Edition

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Author : Roger Kerin
language : en
Publisher: Pearson Higher Ed
Release Date : 2013-11-06

Strategic Marketing Problems International Edition written by Roger Kerin and has been published by Pearson Higher Ed this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-11-06 with Business & Economics categories.

For undergraduate and graduate marketing strategy courses. A comprehensive, practice-driven approach to developing decision-making skills in marketing. Decision-making in marketing is first and foremost, a skill. And since all skills are learned through practice, Strategic Marketing Problems: Cases and Comments balances the concepts and tools used for solving marketing problems with numerous case studies that challenge students to apply what they’ve learned. This edition features a new chapter on chapter on marketing channel and supply chain strategy and management and ten new cases.

Research In Marketing

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Author :
language : en
Publisher:
Release Date : 1990

Research In Marketing written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1990 with categories.