Marketing Mix Decisions

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Marketing Mix Decisions

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Author : Roger A. Kerin
language : en
Publisher:
Release Date : 2008

Marketing Mix Decisions written by Roger A. Kerin and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Business & Economics categories.

Marketing Decisions For New And Mature Products

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Author : Robert D. Hisrich
language : en
Publisher:
Release Date : 1984

Marketing Decisions For New And Mature Products written by Robert D. Hisrich and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1984 with Business & Economics categories.

Strategy Specific Decision Making

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Author : William G. Forgang
language : en
Publisher: M.E. Sharpe
Release Date :

Strategy Specific Decision Making written by William G. Forgang and has been published by M.E. Sharpe this book supported file pdf, txt, epub, kindle and other format this book has been release on with Business & Economics categories.

Providing a novel approach to business policy and strategic management, this book focuses on the implementation of a firm's competitive strategy throughout all levels of the organization.

Ugc Net Jrf Commerce Book Marketing Management

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Author : Daniel Robert
language : en
Publisher: Innovative Institute
Release Date :

Ugc Net Jrf Commerce Book Marketing Management written by Daniel Robert and has been published by Innovative Institute this book supported file pdf, txt, epub, kindle and other format this book has been release on with Business & Economics categories.

Proceedings Of The 1998 Multicultural Marketing Conference

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Author : Jean-Charles Chebat
language : en
Publisher: Springer
Release Date : 2015-05-19

Proceedings Of The 1998 Multicultural Marketing Conference written by Jean-Charles Chebat and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-05-19 with Business & Economics categories.

​This volume includes the full proceedings from the 1998 Multicultural Marketing Conference held in Montreal, Canada. The focus of the conference and the enclosed papers is on marketing to various ethnic groups in both a US and global context. It presents papers on various multicultural issues across the entire spectrum of marketing activities and functions including marketing management, marketing strategy, and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.​

Marketing Decisions For New And Mature Products

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Author : Robert D. Hisrich
language : en
Publisher: Prentice Hall
Release Date : 1991

Marketing Decisions For New And Mature Products written by Robert D. Hisrich and has been published by Prentice Hall this book supported file pdf, txt, epub, kindle and other format this book has been release on 1991 with Business & Economics categories.

A pragmatic how-to text designed for product planning courses, presenting a total picture of the marketing process, problems inherent in promoting products and the decision-making involved. This edition features a new emphasis on developing a marketing plan for the entire life of a product.

Marketing

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Author : William M. Pride
language : en
Publisher:
Release Date : 1980

Marketing written by William M. Pride and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1980 with Business & Economics categories.

The Relationship Between Marketing Mix And Performance

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Author : Shannon Shipp
language : en
Publisher:
Release Date : 1990

The Relationship Between Marketing Mix And Performance written by Shannon Shipp and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1990 with Marketing research categories.

Applied Marketing

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Author : Daniel Padgett
language : en
Publisher: John Wiley & Sons
Release Date : 2023-10-03

Applied Marketing written by Daniel Padgett and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-10-03 with Business & Economics categories.

Applied Marketing, 3rd Edition is a comprehensive yet concise modern marketing course that blends solid academic theory with practitioner experience to help students master the core concepts, develop a practical understanding of how to apply marketing principles, and gain perspective on how top marketers operate in today’s business world. Co-authors Dan Padgett, an academic, and Andrew Loos, a practitioner,blend solid academic theory and agency-owner experience to offer students an insider’s view of marketing by bridging the gap between marketing principles taught in the classroom and those same principles as applied by business professionals. Taking a student-centric approachby using digital assets to teach students, as well as having students use digital resources for learning, encourages students to develop their critical-thinking skills by applying core concepts to real-world scenarios.

Banking Risk And Insurance Management

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Author : Mohan Prakash, N.R.
language : en
Publisher: Vikas Publishing House
Release Date :

Banking Risk And Insurance Management written by Mohan Prakash, N.R. and has been published by Vikas Publishing House this book supported file pdf, txt, epub, kindle and other format this book has been release on with Business & Economics categories.

India has seen landmark changes in its financial system in recent times, which has transformed the economic scenario of the country in a big way. This has necessitated a thorough revision of this textbook. This edition incorporates these changes in all their complexities, yet retains the original focus on the analysis of the principles and practices in the money market, capital market and foreign exchange market of India.This all?inclusive textbook — covering major concepts, regulations and practices in the working of financial intermediaries, capital market, money market and foreign exchange market — puts the Indian financial system in the right perspective, making it a “must have” for the students of MBA and economics, as also for those appearing in professional examinations such as CA, CFA and ICWAI.The book has been thoroughly revised and includes the latest available data.