Marketing Intelligence

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Market Intelligence

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Author : Per V. Jenster
language : en
Publisher: Copenhagen Business School Press DK
Release Date : 2009

Market Intelligence written by Per V. Jenster and has been published by Copenhagen Business School Press DK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Business & Economics categories.

Market Intelligence provides an overview of the most important tools and concepts relevant to intelligence analysis for strategic decision making. The book's focus is not only on competitors, but also on customers, suppliers, and a range of other stakeholders. It gives the reader tools used to analyze both micro and macro factors in the organization's environment to predict future outcomes better and to improve decision making. The field of competitive intelligence is studied by a diverse research community. Contributions to this field are made to aid States - on a national, regional, and local level - as well as to aid the military, non-profit organizations, and private companies. These contributions are mostly done in isolation, even though all these fields of study have much in common. The authors draw from these various fields and provide the essential insights to aid management thinking.

The Handbook Of Market Intelligence

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Author : Hans Hedin
language : en
Publisher: John Wiley & Sons
Release Date : 2011-09-19

The Handbook Of Market Intelligence written by Hans Hedin and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-09-19 with Business & Economics categories.

Product Description This resource gives readers a step-by-step roadmap for establishing, conducting, and further developing market intelligence programs within an organization, turning market data into actionable insights. It is full of best practice advice based on hundreds of real-life international case studies. The material is backed up by extensive global survey data, providing readers with benchmark data on how intelligence programs are being organized, operated, and resourced worldwide. From the vast amount of examples, the authors have distilled Six Key Success Factors for organizing future-oriented corporate intelligence programs. From the Inside Flap Global companies spend millions of dollars on conducting Market Intelligence each year. Yet only 10% have achieved Market Intelligence capabilities that are truly world class. Such companies enjoy much higher efficiencies in decision making and strong return-on-investment on their Market Intelligence budgets. What are their secrets? What can the other 90% do in order to ensure they have their Market Intelligence scope, processes, deliverables, tools, organization and culture right? Get an insider's look at how some of the world's most respected international companies use Market Intelligence. This book provides over 40 enlightening case studies from companies such as Cisco Systems, ABB, Dunkin’ Brands and Statoil, as well as findings from two global surveys on Market Intelligence programs and trends. It also features a step-by-step roadmap to help companies raise their intelligence ambitions, by using the six Key Success Factors outlined in the World Class Market Intelligence Framework developed by the authors. Readers will be able to implement the practical ideas immediately and drive the systematic development of their own world class market intelligence functions – as well as benchmark their own results against global best practices.

Internet Marketing Intelligence

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Author : Edward Forrest
language : en
Publisher:
Release Date : 2003

Internet Marketing Intelligence written by Edward Forrest and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Business categories.

This text comprehensively documents the resources, delineates the tools, and demonstrates the techniques that students can utilize when conducting marketing research through the Internet. It demonstrates when, where and how the Internet can assist marketing practitioners in their essential tasks of gathering, evaluating and applying marketing intelligence. Unlike other texts in this area, Internet Marketing Intelligence expands on a field yet to be fully explored by other texts, providing in depth coverage of online market research concepts and techniques that help experienced marketing students obtain timely and accurate information necessary to orchestrate the marketing mix. Information rich, accessible, and relevant, Internet Marketing Intelligence is an essential handbook written for an era in which Internet savvy, and not just marketing know-how, are paramount for marketing success. Internet Marketing Intelligence is a specialized, practically focused 'how-to' guide for Marketing.

Marketing Intelligence Applications Of Unsolicited Consumer Complaint Information For Large Corporations

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Author : William H. Brannen
language : en
Publisher:
Release Date : 1966

Marketing Intelligence Applications Of Unsolicited Consumer Complaint Information For Large Corporations written by William H. Brannen and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1966 with Household appliances categories.

E Marketing Intelligence

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Author : Noman Rana
language : en
Publisher:
Release Date : 2009-01-01

E Marketing Intelligence written by Noman Rana and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-01-01 with Electronic commerce categories.

E-marketing & digital communication channels have transformed the businesses in last decade. Many, who have outsourced their digital marketing relying on agencies only and those doing it in-house have achieved some kind of success. But as the markets & competitions have grown, the need is to implement another layer of e-marketing intelligence on top of these digital activities to achieve maximum results and get ahead of the competition. There is no publication other than this book that explains you practical methodology by explaining different scenarios with multiple tips and best practices of implementing e-marketing intelligence. This book also takes you to the journey from integrated marketing to E-mail, Search, Mobile, electronic PR and Social Media. It offers not only following innovative tips and tricks that you won't find in any other manual but much more to surprise you. [Marketing automation using the factory thinking approach. [Going green with digital marketing. [How to segment dead customer data in your CRM. [Promoting brand using E-mail marketing. [Successful deliverability and metrics for campaign management. [HTML rendering issues with Ms Outlook2007 and how to avoid them. [Mobile e-mail marketing. [SEM head and the long tail with bad, good and best examples. [SEO myths with keywords strategy. [Emergence of social media and its influence on consumer marketing. [Electronic Public Relations with Blogs. You can also learn and apply innovative tips and tricks on top of regular e-marketing process to become an e-Marketing Guru. This publication is also full of unique, rare and professional scenarios that a digital marketer may come across.

Data Mining And Market Intelligence For Optimal Marketing Returns

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Author : Susan Chiu
language : en
Publisher: Routledge
Release Date : 2008-06-20

Data Mining And Market Intelligence For Optimal Marketing Returns written by Susan Chiu and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-06-20 with Business & Economics categories.

The authors present a practical and highly informative perspective on the elements that are crucial to the success of a marketing campaign. Unlike books that are either too theoretical to be of practical use to practitioners, or too soft to serve as solid and measurable implementation guidelines, this book focuses on the integration of established quantitative techniques into real life case studies that are immediately relevant to marketing practitioners.

Marketing Intelligence Part B

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Author : Mudita Sinha
language : en
Publisher: Emerald Group Publishing
Release Date : 2025-05-05

Marketing Intelligence Part B written by Mudita Sinha and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-05-05 with Business & Economics categories.

In the rapidly evolving world of business, technology isn't just an asset—it's the driving force behind innovation and success. This work is an indispensable resource for business leaders, marketers, and technologists who are eager to stay ahead of the curve.

Marketing Intelligence

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Author : R. J. Devi
language : en
Publisher:
Release Date : 2008

Marketing Intelligence written by R. J. Devi and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Marketing categories.

Selling a product to a customer is merely the beginning of a marketing process. But winning over the customer, and thereby, establishing a marketing stronghold is its logical end. In an intensively competitive environment, companies do not get many chance

Market Intelligence

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Author :
language : en
Publisher:
Release Date : 2002

Market Intelligence written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Africa, Eastern categories.

Marketing Intelligence Part A

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Author : Mudita Sinha
language : en
Publisher: Emerald Group Publishing
Release Date : 2025-05-01

Marketing Intelligence Part A written by Mudita Sinha and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-05-01 with Business & Economics categories.

Digitalization has completely transformed marketing. It has changed consumption habits, consumer behaviour, and purchasing processes. This work provides the most up-to-date research on the challenges connected with the expanding ground of digitalization and marketing.