Marketing Cases

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Marketing Cases From Emerging Markets

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Author : Dilip Mutum
language : en
Publisher: Springer Science & Business Media
Release Date : 2013-09-03

Marketing Cases From Emerging Markets written by Dilip Mutum and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-09-03 with Business & Economics categories.

Despite the fact that experts acknowledge the importance of the emerging markets, there is a dearth of real case studies specially focussed on marketing issues. This case study book addresses that need. It is also important and timely in providing a framework for instructors and researchers (both academic and industry) to understand the dynamics occurring in emerging markets. This book is composed of long and short real cases with varying complexity in different sectors including airlines, hotel, fashion, etc. These will cover issues which are unique to the emerging markets (including the BRIC countries) to understand the dynamics occurring in these countries. With its case studies, collection of questions, and real-life marketing examples, this book offers unique benefits to marketing students and educators across the world. A must-have for every marketing course module.​

Marketing Cases From Emerging Multinational Enterprises Emnes

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Author : Zafar U. Ahmed
language : en
Publisher: Springer Nature
Release Date : 2024-12-23

Marketing Cases From Emerging Multinational Enterprises Emnes written by Zafar U. Ahmed and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-12-23 with Business & Economics categories.

Globalization has changed the world economic picture and emerging markets have developed very fast. Several multinational companies from emerging markets came to world arena and compete with big multinationals from developed countries. This book explores the ways in which emerging multinational enterprises (eMNEs) work to become competitive global brands. It explores eMNEs from industries such as airlines, banking, food distribution, automotive, and information technology. These cases are useful to researchers, scholars, students and practitioners interested in eMNEs, branding and emerging markets.

The Irish Reports Containing Reports Of Cases Argued And Determined In The Superior Courts In Ireland

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Author :
language : en
Publisher:
Release Date : 1872

The Irish Reports Containing Reports Of Cases Argued And Determined In The Superior Courts In Ireland written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1872 with Law reports, digests, etc categories.

Handbook Of Criminal Cases

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Author : D. E. Cranenburgh
language : en
Publisher:
Release Date : 1889

Handbook Of Criminal Cases written by D. E. Cranenburgh and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1889 with categories.

Marketing Media Decisions

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Author :
language : en
Publisher:
Release Date : 1983

Marketing Media Decisions written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1983 with Advertising categories.

Research In Marketing

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Author :
language : en
Publisher:
Release Date : 1990

Research In Marketing written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1990 with categories.

Reports Containing The Cases Determined In All The Circuits From The Organization Of The Courts

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Author :
language : en
Publisher:
Release Date : 1897

Reports Containing The Cases Determined In All The Circuits From The Organization Of The Courts written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1897 with categories.

Marketing

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Author : Edmund Brown
language : en
Publisher:
Release Date : 1925

Marketing written by Edmund Brown and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1925 with Marketing categories.

Strategic Marketing Cases In Emerging Markets

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Author : Atanu Adhikari
language : en
Publisher: Springer
Release Date : 2018-07-21

Strategic Marketing Cases In Emerging Markets written by Atanu Adhikari and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-07-21 with Business & Economics categories.

This book helps students to develop a critical understanding of the service business scenarios and strategies used in marketing for emerging markets. The case studies presented focus on creating, communicating and delivering customer value to emerging market consumers through various marketing strategies, processes and programs in the context of emerging market dynamics, consumer diversity, and competitors. By illustrating a range of actual business situations, this case book will help students acquire the skills they need to make informed marketing decisions in emerging markets. Further, it provides instructors, students, and practitioners alike a framework for understanding the strategic marketing dynamics at work in these countries.

Marketing Case Studies

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Author : Lester Massingham
language : en
Publisher: Routledge
Release Date : 1995

Marketing Case Studies written by Lester Massingham and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995 with Business & Economics categories.

Provides a structured approach for students tackling mini-cases and their solutions.