Marketing Analysis Decision Making

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Marketing Decision Making

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Author : David W. Cravens
language : en
Publisher: McGraw-Hill/Irwin
Release Date : 1976

Marketing Decision Making written by David W. Cravens and has been published by McGraw-Hill/Irwin this book supported file pdf, txt, epub, kindle and other format this book has been release on 1976 with Business & Economics categories.

Marketing Analysis And Decision Making

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Author : Burton H. Marcus
language : en
Publisher:
Release Date : 1979

Marketing Analysis And Decision Making written by Burton H. Marcus and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1979 with Business & Economics categories.

Marketing Analysis And Decision Making

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Author : Burton H. Marcus
language : en
Publisher:
Release Date : 1979

Marketing Analysis And Decision Making written by Burton H. Marcus and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1979 with categories.

Marketing Analysis Decision Making

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Author : Darral G. Clarke
language : en
Publisher: Course Technology
Release Date : 1993

Marketing Analysis Decision Making written by Darral G. Clarke and has been published by Course Technology this book supported file pdf, txt, epub, kindle and other format this book has been release on 1993 with Business & Economics categories.

This package, consisting of text and Harvard cases with accompanying decision analysis spreadsheets, shows how marketing analysis can be integrated into the process of making marketing decisions. It encourages students to explore real-world marketing problems with the help of decision-analysis software and demonstrates how the manager without technical training can learn to use the marketing science support tools that are now available.

Teaching Notes For Marketing Analysis And Decision Making Text And Cases With Lotus 1 2 3

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Author : Darral G. Clarke
language : en
Publisher:
Release Date : 1987

Teaching Notes For Marketing Analysis And Decision Making Text And Cases With Lotus 1 2 3 written by Darral G. Clarke and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1987 with categories.

Marketing Analysis And Decision Making

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Author : Darral G. Clarke
language : en
Publisher: Thomson South-Western
Release Date : 1987-01-01

Marketing Analysis And Decision Making written by Darral G. Clarke and has been published by Thomson South-Western this book supported file pdf, txt, epub, kindle and other format this book has been release on 1987-01-01 with Lotus 1-2-3 (Computer file) categories.

Includes index

Marketing Research

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Author : Bertram Schoner
language : en
Publisher: Huntington, N.Y. : R.E. Krieger Pub.
Release Date : 1981

Marketing Research written by Bertram Schoner and has been published by Huntington, N.Y. : R.E. Krieger Pub. this book supported file pdf, txt, epub, kindle and other format this book has been release on 1981 with Business & Economics categories.

Understanding Consumer Decision Making

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Author : Thomas J. Reynolds
language : en
Publisher: Psychology Press
Release Date : 2001-05-01

Understanding Consumer Decision Making written by Thomas J. Reynolds and has been published by Psychology Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001-05-01 with Business & Economics categories.

The goal of this book is to help business managers and academic researchers understand the means-end perspective and the methods by which it is used, and to demonstrate how to use the means-end approach to develop better marketing and advertising strategy. The authors discuss methodological issues regarding interviewing and coding, present applications of the means-end approach to marketing and advertising problems, and describe the conceptual foundations of the means-end approach. This book is of interest to academic researchers in marketing and related fields, graduate students in business, marketing research professionals, and business managers. It is intended as a reference book containing ideas about the means-end approach and its applications.

Marketing Decision Making A Model Building Approach

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Author : Philip Kotler
language : en
Publisher: Holt McDougal
Release Date : 1971

Marketing Decision Making A Model Building Approach written by Philip Kotler and has been published by Holt McDougal this book supported file pdf, txt, epub, kindle and other format this book has been release on 1971 with Business & Economics categories.

Marketing Decisions And Strategies

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Author : John Kuada
language : en
Publisher: Adonis & Abbey Publishers Ltd
Release Date : 2016-07-08

Marketing Decisions And Strategies written by John Kuada and has been published by Adonis & Abbey Publishers Ltd this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-07-08 with Reference categories.

The marketing literature generally assumes that managers and customers always make rational (reasonable and logical) decisions. In real life, however, decision making process is hardly rational and straightforward. Managers and customers normally make decisions "e;in-action"e; - i.e. as they grapple with critical problems on daily basis. As such, they tend to combine experience-based knowledge with intuition and analysis to inform their decisions. Their decision making processes become even more complex when their companies operate within international contexts. It is therefore appropriate to teach students a variety of decision making skills as they prepare themselves to work in international companies. This is the task initiated in this book. It discusses how managers combine both rational and non-rational approaches and tools in their decision making processes, especially in international business contexts.Issues discussed include the following:A* The marketing strategy conceptA* Rational and non-rational approaches to decision makingA* Market-driving and market-driven strategiesA* Internal marketing strategiesA* Relational theories and strategies in marketingA* Organizational buying behaviour and strategiesA* Online advertising decisions and strategiesA* Assessment of export opportunitiesA* Marketing in the emerging economiesA* Societal and ethical considerations in marketing decisions