Managing Service Quality

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Managing Service Quality

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Author : Paul Kunst
language : en
Publisher:
Release Date : 1995

Managing Service Quality written by Paul Kunst and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995 with Business & Economics categories.

Service Quality Management In Hospitality Tourism And Leisure

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Author : Jay Kandampully
language : en
Publisher: Psychology Press
Release Date : 2001

Service Quality Management In Hospitality Tourism And Leisure written by Jay Kandampully and has been published by Psychology Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with Business & Economics categories.

Available on Hospitality and Tourism Complete Publications via EBSCOHOST via internet. A password may be needed off campus.

Service Quality Management

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Author : Peter D. Mauch
language : en
Publisher: Dr Peter D Mauch
Release Date : 2008

Service Quality Management written by Peter D. Mauch and has been published by Dr Peter D Mauch this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Production management categories.

Services Management Conceptualizing And Measuring Customer Perceived Service Quality

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Author : Tim Ebner
language : en
Publisher: GRIN Verlag
Release Date : 2013-02-12

Services Management Conceptualizing And Measuring Customer Perceived Service Quality written by Tim Ebner and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-02-12 with Business & Economics categories.

Seminar paper from the year 2011 in the subject Business economics - Offline Marketing and Online Marketing, grade: 2,3, University of Münster (Junior Professorship for Marketing), language: English, abstract: Service Quality is a field of marketing, which stimulated numerous scholars to do theoretical and empirical research on. The SERVQUAL concept first was amongst concepts like The Nordic Model by Grönroos (1984) and The Three-Component Model by Rust and Oliver (1994) and SERVPERF by Cronin and Taylor (1992). After there has been a major debate which role expectations should play for service quality, which primary dimensions should be used to conceptualize and measure it and how service quality has to be integrated in existing marketing theory, newer approaches concentrate either on the depth of these dimensions, further optimization of the integration of service quality into marketing theory or specific factors which might play a role on distinct settings. In a multilevel approach, primary dimensions can be understood as direct antecedents of service quality. Subdimensions are antecedents of the primary dimensions of service quality. This paper deals with the issue, how customer perceived service quality (CPSQ) is supposed to be conceptualized and measured. In order to do this, the first section begins simply with several ideas that came up in literature what factors might influence service quality and how it can be defined. Then the paper illustrates why generality of theories is useful in Marketing Research and how it can be achieved. Moreover, an adequate framework to justify or reject particular concepts and measurements of service quality is provided. In the third section, the paper continues with the introduction of concepts and measurements of service quality. Attention is given to broader approaches as well as specific approaches of service quality. The paper combines these approaches in the fourth section with the help of the diagnostic framework provided before in order to achieve a concept of CPSQ with an optimal degree of generality. Thereafter the paper closes with a conclusion that gives a résumé on the results of this work.

Managing Services Marketing

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Author : John E. G. Bateson
language : en
Publisher:
Release Date : 1989

Managing Services Marketing written by John E. G. Bateson and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1989 with Business & Economics categories.

Quality Management In Services

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Author : Paul Kunst
language : en
Publisher:
Release Date : 1992

Quality Management In Services written by Paul Kunst and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1992 with Kvalitetsstyring categories.

Managing Service Quality

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Author : Paul Kunst
language : en
Publisher: SAGE Publications Limited
Release Date : 1997-06-28

Managing Service Quality written by Paul Kunst and has been published by SAGE Publications Limited this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997-06-28 with Business & Economics categories.

This book contains a variety of theory-based and practice-driven approaches for improving service quality. Among these approaches are: the notion that `core service can only lead to customer evaluations ranging from `neutral' to `dissatisfied'. The book also includes practical information on measurement instruments for service quality in railway services, tourism, universities, advertising agencies and accountants; and methods for providing help and support for managers who want to measure service quality in their own organizations. It advocates that service processes and immediate campaign results of advertising agencies are the most important drivers for quality perception of business customers throughout the whole business relationship. Other approaches discussed are hands-on instruments for business-to-business market research such as the customer value workshop for identifying the key customer values and a new self-organizing approach to service planning.

Information Communication And Engineering

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Author : Teen Hang Meen
language : en
Publisher: Trans Tech Publications Ltd
Release Date : 2013-02-27

Information Communication And Engineering written by Teen Hang Meen and has been published by Trans Tech Publications Ltd this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-02-27 with Technology & Engineering categories.

Selected, peer reviewed papers from the 2012 International Conference on Information, Communication and Engineering (ICICE 2012), December 15-20, 2012, Fuzhou, Taiwan

Managing Service Quality

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Author :
language : en
Publisher:
Release Date : 1996

Managing Service Quality written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996 with categories.

State Of Service Quality Management

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Author :
language : en
Publisher:
Release Date : 1990

State Of Service Quality Management written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1990 with Banks and banking categories.