Leveraging The Customer Base
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Leveraging The Customer Base
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Author : Eli Ofek
language : en
Publisher:
Release Date : 2000
Leveraging The Customer Base written by Eli Ofek and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with categories.
Professional services firms (e.g. Consultants, Accounting Firms or Advertising Agencies) generate and sell business solutions to their customers. In doing so, they can leverage the cumulative experience from serving their customer base to either reduce their variable costs or increase the quality of their products/services. In other words, their 3production technology4 exhibitssome form of increasing returns to scale. Growth and globalization coupled with recent advances in information technology, have led many of these firms to introduce sophisticated Knowledge Management (KM) systems in order to create sustainable competitive advantage. In this paper, our goal is to analyze how KM is likely to affect competition among such professional services firms. In particular, first, we would like to understand what type (supply-side versus demand-side) economies of scale are likely to be exploited in KM systems. In the former case, KM2s role is to reduce the operating costs of the firm while in the latter case its role is to create added value to customers by significantly increasing product quality. Second, we would like to analyze the competitive dynamics and market structure that emerge as a result of firms competing with KM systems. Our results shed light on the current literature exploring the appropriate design of KM systems by suggesting that in a competitive setting, when firms2 ability to leverage their customer base is high, KM should lead to quality improvement ratherthan cost reductions.
Leveraging The Customer Base
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Author : Elie Ofek
language : en
Publisher:
Release Date : 2008
Leveraging The Customer Base written by Elie Ofek and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with categories.
Professional services firms (e.g. Consultants, Accounting Firms or Advertising Agencies) generate and sell business solutions to their customers. In doing so, they can leverage the cumulative experience gained from serving their customer base to either reduce their variable costs or increase the quality of their products/services. In other words, their "production technology" exhibits some form of increasing returns to scale. Growth and globalization coupled with recent advances in information technology, have led many of these firms to introduce sophisticated Knowledge Management (KM) systems in order to create sustainable competitive advantage. In this paper, our goal is to analyze how KM is likely to affect competition among such professional services firms. In particular, first, we explore what type (supply-side versus demand-side) economies of scale are likely to be exploited in KM systems. In the former case, KM's role is to reduce the operating costs of the firm while in the latter case its role is to create added value to customers by significantly increasing product quality. Second, we would like to analyze the competitive dynamics and market structure that emerge as a result of firms competing with KM systems. Our results shed light on the current literature exploring the deployment of KM systems by suggesting that in a competitive setting, when the firms' ability to leverage their customer base is high, KM should lead to quality improvement rather than cost reductions. In a dynamic setting, it is also shown that when firms use their KM system to improve product quality, higher ability to leverage the customer base may actually hurt profits and lead to industry shakeout. Beyond, normative insights, the results also support a number of recent market trends in management consulting, including the increased emphasis on knowledge creating activities in modern KM systems, the wave of mergers between consulting firms and the recent emergence of "retail consulting" services.
Leveraging The Customer Base
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Author : Dinesh K. Jomadar
language : en
Publisher:
Release Date : 2010
Leveraging The Customer Base written by Dinesh K. Jomadar and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with categories.
The Gamification Revolution How Leaders Leverage Game Mechanics To Crush The Competition
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Author : Gabe Zichermann
language : en
Publisher: McGraw Hill Professional
Release Date : 2013-03-29
The Gamification Revolution How Leaders Leverage Game Mechanics To Crush The Competition written by Gabe Zichermann and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-03-29 with Business & Economics categories.
THE REVOLUTION WILL BE GAMIFIED MASTER THE GAMIFIED STRATEGIES THAT WILL TRANSFORM YOUR BUSINESS--OR BE LEFT BEHIND Gamification: It's the hottest new strategy in business, and for good reason--it's helping leading companies create unprecedented engagement with customers and employees. Gamification uses the latest innovations from game design, loyalty programs, and behavioral economics to help you cut through the noise and transform your organization into a lean, mean machine ready to fight the battle for user attention and loyalty. With The Gamification Revolution you'll learn how top companies: Recruit and retain the best talent from the gamer generation and beyond Train employees and drive excellence with noncash incentives Cut through the market noise and ignite consumer sales growth Generate unprecedented customer loyalty without breaking the bank Drawing inspiration from the most popular games of all time--from Angry Birds to World of Warcraft--the authors reveal the secrets of market leaders that you can apply immediately to your business. As a bonus, the book gives you full access to The Gamification Revolution app--a great way to optimize and enhance your experience with videos, tips, and social tools, including the ability to easily share the best ideas with your colleagues and workgroup. You'll learn the new rules of engagement that are guaranteed to generate excitement and enthusiasm--in your employees and your customers. You'll understand how game designers predict and motivate behaviors--and how you can get the results you want. You'll also find a winning selection of fascinating case studies, best practices, and game-ready tools of the trade you can easily apply to your specific needs. It's all here in one ready-to-use strategy guide filled with the best ideas and pitfalls you can avoid. If you're going to play the game, this is how you play it. To win. Praise for The Gamification Revolution: "For consumer-facing businesses today, nothing matters more than delivering a great user experience and creating lasting engagement with your consumers and employees. The Gamification Revolution will show you how leaders have reached for the top and won." -- ALEXANDRA WILKIS WILSON, Cofounder, Gilt Groupe, and author of the New York Times bestseller By Invitation Only "In today's fast-paced world, people are more distracted than ever. To stand out, you'll need to cut through the noise and get them engaged. The Gamification Revolution will teach you the essential building blocks for achieving long-term success and growth." -- JESSE REDNISS, SVP, USA Network/NBCU "From engaging customers to retaining a team, The Gamification Revolution will provide you with tactics that generate results. I know. Gabe's wisdom has helped the Founder Institute expand to every inhabited continent and change thousands of lives." -- ADEO RESSI, CEO, Founder Institute "Zichermann and Linder propose a pragmatic approach to gamification that will provide breakthrough results. Sales is the last bastion of corporate innovation, and this spectacular read is a must for any sales leader." -- HI LEVA, Senior VP Sales Operations, Clear Channel Outdoor
Leveraging The Corporate Brand
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Author : James R. Gregory
language : en
Publisher: McGraw-Hill Companies
Release Date : 1997
Leveraging The Corporate Brand written by James R. Gregory and has been published by McGraw-Hill Companies this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997 with Business & Economics categories.
After two and a half decades of researching and advocating the power of the corporate brand as a marketing tool, James R. Gregory tackles head-on the age-old question that has baffled CEOs and corporate communicators alike: What is the power of a corporate brand and can it be measured? Gregory begins by noting that years of acquisitions, mergers, and restructuring have made many executives realize the need to rebuild the reputations and identities of their corporate brands with critical audiences. The key to meeting that need, as this book makes clear, begins with the understanding that the value of corporate brand communications is real and can be measured. In leading the reader through the logic of his research, Gregory identifies: How to use objective, quantitative methods to measure and leverage the value of a company's name How to use corporate branding programs to maximize the bottom-line financial impact of a company's advertising and corporate communications How to achieve a powerful corporate brand by developing integrated corporate communications programs How companies of all sizes can implement corporate branding programs through spinoffs, advocacy marketing, and the new interactive media The essential role of the CEO in the corporate branding process "Leveraging the Corporate Brand" provides long-awaited insights--with practical applications--into measuring and valuing the impact of your corporate brand on your bottom line.
Management Science
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Author :
language : en
Publisher:
Release Date : 2001-09
Management Science written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001-09 with Industrial management categories.
Issues for Feb. 1965-Aug. 1967 include Bulletin of the Institute of Management Sciences.
Banking Strategies
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Author :
language : en
Publisher:
Release Date : 2007
Banking Strategies written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Bank management categories.
Master Data Management And Data Governance 2 E
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Author : Alex Berson
language : en
Publisher: McGraw Hill Professional
Release Date : 2010-12-06
Master Data Management And Data Governance 2 E written by Alex Berson and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-12-06 with Computers categories.
The latest techniques for building a customer-focused enterprise environment "The authors have appreciated that MDM is a complex multidimensional area, and have set out to cover each of these dimensions in sufficient detail to provide adequate practical guidance to anyone implementing MDM. While this necessarily makes the book rather long, it means that the authors achieve a comprehensive treatment of MDM that is lacking in previous works." -- Malcolm Chisholm, Ph.D., President, AskGet.com Consulting, Inc. Regain control of your master data and maintain a master-entity-centric enterprise data framework using the detailed information in this authoritative guide. Master Data Management and Data Governance, Second Edition provides up-to-date coverage of the most current architecture and technology views and system development and management methods. Discover how to construct an MDM business case and roadmap, build accurate models, deploy data hubs, and implement layered security policies. Legacy system integration, cross-industry challenges, and regulatory compliance are also covered in this comprehensive volume. Plan and implement enterprise-scale MDM and Data Governance solutions Develop master data model Identify, match, and link master records for various domains through entity resolution Improve efficiency and maximize integration using SOA and Web services Ensure compliance with local, state, federal, and international regulations Handle security using authentication, authorization, roles, entitlements, and encryption Defend against identity theft, data compromise, spyware attack, and worm infection Synchronize components and test data quality and system performance
Product Strategy For High Technology Companies
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Author : Michael McGrath
language : en
Publisher: McGraw Hill Professional
Release Date : 2000-10-12
Product Strategy For High Technology Companies written by Michael McGrath and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000-10-12 with Business & Economics categories.
One of the key determinants of success for today’s high-technology companies is product strategy—and this guide continues to be the only book on product strategy written specifically for the 21st century high-tech industry. More than 250 examples from technological leaders including IBM, Compaq, and Apple—plus a new focus on growth strategies and on Internet businesses—define how high-tech companies can use product strategy and product platform strategy for competitiveness, profitability, and growth in the Internet age.
Competitive Leverage
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Author : Earl L. Bailey
language : en
Publisher:
Release Date : 1985
Competitive Leverage written by Earl L. Bailey and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1985 with Business & Economics categories.