Knowledge Based Marketing

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Trends And Innovations In Marketing Information Systems

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Author : Tsiakis, Theodosios
language : en
Publisher: IGI Global
Release Date : 2015-10-21

Trends And Innovations In Marketing Information Systems written by Tsiakis, Theodosios and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-10-21 with Business & Economics categories.

Information technology has helped to facilitate the development of various marketing techniques, thus enabling a more efficient distribution of the data that are essential to business success. These advances have equipped managers with superior tools to interpret available consumer and product data and use this information as part of their strategic planning. Trends and Innovations in Marketing Information Systems features the latest prevailing technological functions and procedures necessary to promote new developments in promotional tools and methods. Bringing together extensive discussions on the role of digital tools in customer relationship management, social media, and market performance, this book is an essential reference source for business professionals, managers, and researchers interested in the use of current technology to improve marketing practice.

Knowledge Based Marketing In 21st Century

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Author : Jonah C. Pardillo
language : en
Publisher:
Release Date : 2018

Knowledge Based Marketing In 21st Century written by Jonah C. Pardillo and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018 with categories.

Knowledge Based Marketing

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Author : Ian Chaston
language : en
Publisher: SAGE
Release Date : 2004-04-07

Knowledge Based Marketing written by Ian Chaston and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-04-07 with Business & Economics categories.

In recent years even governments around the world are beginning to understand that knowledge is a critical contributor to stimulating the rapid growth of entire economies. It is argued that in a modern economy, knowledge is the most important resource within the companies based within any country. The advent of the Internet and automated e-business systems has provided an important catalyst for firms wishing to exploit the benefits of using knowledge to support their electronic trading activities. The vast majority of texts on knowledge management tend to focus on the information technology aspects of managing the concept. Although management of technology is critical, there is an equally important need for the provision of materials describing how knowledge can be utilized in the execution of functional management tasks. In view of this situation, the goal of this text is to show readers how to comprehend that knowledge can be utilized to underpin and enhance the marketing management function within organizations. The concept is presented by drawing upon various published sources and by the use of case materials to illustrate knowledge management in practice. Coverage includes; an introduction to the concept of knowledge management; the evolving pathway of marketing; how e-business is radically altering the execution of the marketing task; how firms can map external knowledge sources; the competencies that determine performance, alternative marketing positions; planning techniques; how knowledge informs product innovation; the effective execution of promotions; alternative options for exploiting knowledge to optimize pricing and distribution decisions; the role that knowledge management plays in service marketing strategies; and, the recognized problems associated with accelerating the use of knowledge within the marketing process.

Ideas In Marketing Finding The New And Polishing The Old

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Author : Krzysztof Kubacki
language : en
Publisher: Springer
Release Date : 2014-10-25

Ideas In Marketing Finding The New And Polishing The Old written by Krzysztof Kubacki and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-10-25 with Business & Economics categories.

Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. This volume includes the full proceedings from the 2013 Academy of Marketing Science (AMS) Annual Conference held in Monterey, California, entitled Ideas in Marketing: Finding the New and Polishing the Old.

Organisational Capital

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Author : Ahmed Bounfour
language : en
Publisher: Taylor & Francis
Release Date : 2008-12-04

Organisational Capital written by Ahmed Bounfour and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-12-04 with Business & Economics categories.

There is much debate as to how companies carry out their activities in the context of new information and communication technologies influencing organizations to decentralize and develop new managerial practises including outsourcing and networking. Recent theories have emphasized the importance of organization as a key component for building corporate competitive advantage and scholars have looked at this from a range of perspectives including in relation to intangible assets, human capital, work training and the process dimension. Yet the concept of organisational capital as such - in spite of its indubitable relevance and attractiveness- is still to be clarified until now. In this book the subject is approached in four ways. Firstly from an analytical perspective: what is the status of organisational capital as a concept and how is the defined; secondly from a ontological perspective: what type of (implicit) orders can be designed and implemented around organisations; thirdly from the measurement perspective: what kind of frameworks and what type of metrics can be prototyped; and finally the implementation perspective: how should organizations integrate the organisational capital perspective in the definition and implementation of their strategies for resources' allocation. The book provides the first multifaceted and international effort from a broad perspective, aiming at clarifying the concept of organisational capital and determining its analytical and operational implications.

International Marketing In The Network Economy

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Author : F. Kohlbacher
language : en
Publisher: Springer
Release Date : 2007-10-23

International Marketing In The Network Economy written by F. Kohlbacher and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-10-23 with Business & Economics categories.

The capability of MNCs to create, transfer and combine knowledge from different locations is an important determinant of corporate success. This book uses examples of knowledge-based firms - Hewlett-Packard Consulting & Integration, Siemens, Mazda, and Maekawa - to show that knowledge-based marketing is key to a sustainable competitive advantage.

Meta Analysis In Marketing

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Author : John U. Farley
language : en
Publisher: Free Press
Release Date : 1987

Meta Analysis In Marketing written by John U. Farley and has been published by Free Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1987 with Business & Economics categories.

Marketing

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Author : Philip Kotler
language : en
Publisher: Pearson Higher Education AU
Release Date : 2015-05-20

Marketing written by Philip Kotler and has been published by Pearson Higher Education AU this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-05-20 with Business & Economics categories.

The ultimate resource for marketing professionals Today’s marketers are challenged to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives in a dynamic world. Marketing, in its 9th Australian edition, continues to be the authoritative principles of marketing resource, delivering holistic, relevant, cutting edge content in new and exciting ways. Kotler delivers the theory that will form the cornerstone of your marketing studies, and shows you how to apply the concepts and practices of modern marketing science. Comprehensive and complete, written by industry-respected authors, this will serve as a perennial reference throughout your career.

Technology Commercialization Manual

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Author : Melvin Joseph DeGeeter
language : en
Publisher: Med-Launch, Inc.
Release Date : 2004

Technology Commercialization Manual written by Melvin Joseph DeGeeter and has been published by Med-Launch, Inc. this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Corporations categories.

Research In Marketing

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Author :
language : en
Publisher:
Release Date : 1990

Research In Marketing written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1990 with categories.