Investor Relationship Marketing For Start Ups

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Investor Relationship Marketing For Start Ups

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Author : André Presse
language : en
Publisher: GRIN Verlag
Release Date : 2007-07-26

Investor Relationship Marketing For Start Ups written by André Presse and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-07-26 with Business & Economics categories.

Diploma Thesis from the year 2001 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 2,1 (B), Leipzig University of Applied Sciences (Marketing Management), language: English, abstract: The declining stock markets in 2000 and 2001 have made it more difficult for entrepreneurs to obtain the financing for new ventures and have had an impact on existing relationships between young companies and their investors. Investor relationship marketing addressing the specific and varying requirements of investors is crucial as professional investors in particular apply stringent criteria for investments and as it is becoming increasingly difficult for start-ups to raise funds . Entrepreneurs face significant difficulties when acquiring capital for a start-up . Having at their disposal a variety of potential sources founders sometimes fail to chose the optimal alternative. This can impose considerable limitations on growth and development potential, increase the susceptibility to crises and threaten the very existence of the company . Professional management of relationships to potential and actual investors ought to be one of the main focuses of entrepreneurs' attention as inappropriate financing has been identified as the most frequent reason for the failure of new ventures . Entrepreneurial activities considerably influence the growth of an economy and have a positive effect on prosperity . In the Federal Republic of Germany (FRG) small and medium-sized enterprises (SME), which most new ventures are, account for more than half of the gross value added of all businesses and for over two thirds of all jobs . SMEs are not only essential for labour markets. Because they can react faster and more flexibly to changing market situations they contribute to an economy's ability to compete internationally. Since only a limited number of them survives - in Germany approximately 50% of new companies fail within the first

Strategic Management Of Technology And Innovation

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Author : Robert A. Burgelman
language : en
Publisher: McGraw-Hill/Irwin
Release Date : 2004

Strategic Management Of Technology And Innovation written by Robert A. Burgelman and has been published by McGraw-Hill/Irwin this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Business & Economics categories.

The 4th Edition of Strategic Management of Technology and Innovation by Burgelman, Christensen, and Wheelwright continues its unmatched tradition of market leadership, by using a combination of text, readings, and cases to bring to life the latest business research on these critical business challenges. New co-author Clay Christensen provides his insights on innovation management and new market entries through several new cases. Approximately 40% of the cases are entirely new to this edition. Strategic Management of Technology and Innovation takes the perspective of the general manager at the product line, business unit, and corporate levels. The book not only examines each of these levels in some detail, but also addresses the interaction between the different levels of general management - for example, the fit between product strategy and business unit strategy, and the link between business and corporate level technology strategy. Each part of the book starts with an introductory chapter laying out an overall framework and offering a brief discussion of key tools and findings from existing literature. The remainder of each part offers a selected handful of seminar readings and case studies. Almost all of the cases deal with recent events and situations, including several that are concerned with the impact of the Internet. A few "classics" have been retained, however, because they capture a timeless issue or problem in such a definitive way that the historical date of their writing is irrelevant.

The Directory Of Executive Recruiters 2005 2006

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Author : Kennedy Information
language : en
Publisher:
Release Date : 2004

The Directory Of Executive Recruiters 2005 2006 written by Kennedy Information and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Business & Economics categories.

Whether an executive is seeking a position at a brewery or a software firm, this volume has the contacts that can make or break a job search.

Annual Report Of The Commissioner And The Board Of Agriculture And Immigration

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Author : Virginia. Department of Agriculture and Commerce
language : en
Publisher:
Release Date : 1892

Annual Report Of The Commissioner And The Board Of Agriculture And Immigration written by Virginia. Department of Agriculture and Commerce and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1892 with Agriculture categories.

O Dwyer S Directory Of Public Relations Firms

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Author : J.R. O'Dwyer Co
language : en
Publisher:
Release Date : 2010

O Dwyer S Directory Of Public Relations Firms written by J.R. O'Dwyer Co and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with Public relations categories.

Annual Report

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Author : Nebraska. State Board of Agriculture
language : en
Publisher:
Release Date : 1888

Annual Report written by Nebraska. State Board of Agriculture and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1888 with categories.

Consultants Consulting Organizations Directory

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Author : Cengage Gale
language : en
Publisher:
Release Date : 2009-05-12

Consultants Consulting Organizations Directory written by Cengage Gale and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-05-12 with Business & Economics categories.

Directory Of Biotechnology Companies

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Author :
language : en
Publisher:
Release Date : 2000

Directory Of Biotechnology Companies written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with Biotechnology categories.

Technology Management 85

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Author :
language : en
Publisher:
Release Date : 1985

Technology Management 85 written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1985 with Automation categories.

Case Studies In International Entrepreneurship

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Author : Walter Kuemmerle
language : en
Publisher: Irwin/McGraw-Hill
Release Date : 2005

Case Studies In International Entrepreneurship written by Walter Kuemmerle and has been published by Irwin/McGraw-Hill this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Business & Economics categories.

"This collection of 29 cases is designed for instructors who want to bring real situations into their entrepreneurial finance or management courses. Each case speaks to students who are planning to start companies or join venture capital/private equity firms, investment banks, or multinational companies. Students will learn about entrepreneurial issues by comparing and contrasting opportunities, financing contexts, valuation approaches, and entrepreneurs in the US and other countries. These case studies present a broad, integrated approach to entrepreneurial ventures. They not only consider a wide range of business models, but also the people and relationships that make them work."--BOOK JACKET.Title Summary field provided by Blackwell North America, Inc. All Rights Reserved