Introduction To Multimodal Analysis
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Introduction To Multimodal Analysis
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Author : David Machin
language : en
Publisher: Bloomsbury Publishing
Release Date : 2016-09-22
Introduction To Multimodal Analysis written by David Machin and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-09-22 with Language Arts & Disciplines categories.
Introduction to Multimodal Analysis is a unique and accessible textbook that clearly and critically explains this groundbreaking approach to visual analysis. Each chapter outlines the tools for analysis and takes the reader through examples of analysis, providing a model that can then be followed. All visual media compositions, such as photographs, advertisements, newspapers and websites, are carefully designed. A photograph of a soldier, an advertisement for a car, a magazine cover or the opening titles to a news programme are thought out to create the appropriate effect. Designers use semiotic tools such as colour, framing, focus, positioning of elements and font style to communicate with the viewer. These choices make up a visual language that we can analyse. Multimodal analysis looks at the separate components of this language to build up a toolkit for analysing the grammar of visual design. The book includes an assessment of the claim that there is a visual grammar and important differences between images and language and the way they create meaning are identified. Including images throughout and a colour plate section, Introduction to Multimodal Analysis is an essential resource for students studying multimodality within visual communication in media and cultural studies, critical discourse analysis, journalism studies or linguistics.
Introduction To Multimodal Analysis
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Author : David Machin
language : en
Publisher:
Release Date : 2020
Introduction To Multimodal Analysis written by David Machin and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020 with Mass media and language categories.
"Providing a clear model that students can follow, the second edition of Introduction to Multimodal Analysis contains fresh, contemporary examples ranging from product packaging and website layouts to film adverts and public spaces. It also features two new chapters on texture and diagrams, as well as a helpful image index that demonstrates how multimodal texts can be analysed from different perspectives. With chapter summaries, student activities and a companion website hosting the images in full colour, this book remains an essential guide for students studying multimodailty within visual communication."--
How To Do Critical Discourse Analysis
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Author : David Machin
language : en
Publisher: Sage Publications Limited
Release Date : 2023-03-11
How To Do Critical Discourse Analysis written by David Machin and has been published by Sage Publications Limited this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-03-11 with Language Arts & Disciplines categories.
An inventive insight into how language is used while examining different discourses that signify ideas, values and identities with communication in our post-modern society. The book has a unique and compelling point of view of contemporary examples of CDA - but never oversimplifies it.
Introducing Multimodality
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Author : Carey Jewitt
language : en
Publisher: Routledge
Release Date : 2016-03-22
Introducing Multimodality written by Carey Jewitt and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-03-22 with Language Arts & Disciplines categories.
This accessible introduction to multimodality illuminates the potential of multimodal research for understanding the ways in which people communicate. Readers will become familiar with the key concepts and methods in various domains while learning how to engage critically with the notion of multimodality. The book challenges widely held assumptions about language and presents the practical steps involved in setting up a multimodal study, including: formulating research questions collecting research materials assessing and developing methods of transcription considering the ethical dimensions of multimodal research. A self-study guide is also included, designed as an optional stand-alone resource or as the basis for a short course. With a wide range of examples, clear practical support and a glossary of terms, Introducing Multimodality is an ideal reference for undergraduate and postgraduate students in multimodality, semiotics, applied linguistics and media and communication studies. Online materials, including colour images and more links to relevant resources, are available on the companion website at www.routledge.com/cw/jewitt and the Routledge Language and Communication Portal.
Multimodality
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Author : John Bateman
language : en
Publisher: Walter de Gruyter GmbH & Co KG
Release Date : 2017-04-10
Multimodality written by John Bateman and has been published by Walter de Gruyter GmbH & Co KG this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-04-10 with Language Arts & Disciplines categories.
This textbook provides the first foundational introduction to the practice of analysing multimodality, covering the full breadth of media and situations in which multimodality needs to be a concern. Readers learn via use cases how to approach any multimodal situation and to derive their own specifically tailored sets of methods for conducting and evaluating analyses. Extensive references and critical discussion of existing approaches from many disciplines and in each of the multimodal domains addressed are provided. The authors adopt a problem-oriented perspective throughout, showing how an appropriate foundation for understanding multimodality as a phenomenon can be used to derive strong methodological guidance for analysis as well as supporting the adoption and combination of appropriate theoretical tools. Theoretical positions found in the literature are consequently always related back to the purposes of analysis rather than being promoted as valuable in their own right. By these means the book establishes the necessary theoretical foundations to engage productively with today’s increasingly complex combinations of multimodal artefacts and performances of all kinds.
Multimodal Analysis In Academic Settings
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Author : Belinda Crawford Camiciottoli
language : en
Publisher: Routledge
Release Date : 2015-05-22
Multimodal Analysis In Academic Settings written by Belinda Crawford Camiciottoli and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-05-22 with Language Arts & Disciplines categories.
This volume presents innovative research on the multimodal dimension of discourse specific to academic settings, with a particular focus on the interaction between the verbal and non-verbal in constructing meaning. Contributions by experienced and emerging researchers provide in-depth analyses in both research and teaching contexts, and consider the ways in which multimodal strategies can be leveraged to enhance the effectiveness of academic communication. Contributors employ both quantitative and qualitative analytical methods, and make use of state-of-the-art software for analyzing multimodal features of discourse. The chapters in the first part of the volume focus on the multimodal features of two key research genres: conference presentations and plenary addresses. In the second part, contributors explore the role of multimodality in the classroom through analyses of both instructors’ and students’ speech, as well as the use of multimodal materials for more effective learning. The research presented in this volume is particularly relevant within the context of globalized higher education, where participants represent a wide range of linguistic and cultural backgrounds. Multimodal Analysis in Academic Settings contributes to an emerging field of research with importance to an increasing number of academics and practitioners worldwide.
Multimodal Investment Choice Analysis
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Author : Rhonda Young
language : en
Publisher:
Release Date : 2002
Multimodal Investment Choice Analysis written by Rhonda Young and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Choice of transportation categories.
Beyond The Visual
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Author : Frank Serafini
language : en
Publisher: Teachers College Press
Release Date : 2022
Beyond The Visual written by Frank Serafini and has been published by Teachers College Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022 with Education categories.
Beyond the Visual is a survey of contemporary approaches to researching a wide range of visual and multimodal phenomena. Building on his earlier book, Reading the Visual, Serafini shares resources for conducting multimodal research across the social sciences. Beginning with a comprehensive overview of the theoretical foundations that support the analytical frameworks, the text is organized into two parts—texts and objects, events and spaces—with corresponding analytical approaches. Examples and outlines are provided to help novice and experienced researchers conduct their own studies. Vignettes by some of the most renowned scholars in the field of multimodality research take the reader behind the scenes of various projects to experience the thoughts and decisions that go into conceptualizing and applying the analytical frameworks presented in the book. This resource will enable both students and experienced scholars to acquire new research skills and designs resulting in more rigorous, high-quality research. Book Features: Assists researchers and educators to make better connections among theoretical orientations, analytical frameworks, and research designs. Showcases 16 models for conducting research on visual and multimodal phenomena across a variety of social, virtual, and physical contexts. Provides examples of how eminent researchers conceive, design, initiate, and conduct their studies. Explores the research methods cited in the author’s previous book, Reading the Visual.
Encountering The Everyday
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Author : Michael Hviid Jacobsen
language : en
Publisher: Red Globe Press
Release Date : 2009
Encountering The Everyday written by Michael Hviid Jacobsen and has been published by Red Globe Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Psychology categories.
Introducing classical and contemporary theory alongside key empirical work, this book explores everyday life sociologies.
Identification And Analysis Of Simple And Complex Multimodal Mechanical Systems Using Time Series Approach
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Author : Joseph Olukayode Ewumi
language : en
Publisher:
Release Date : 1977
Identification And Analysis Of Simple And Complex Multimodal Mechanical Systems Using Time Series Approach written by Joseph Olukayode Ewumi and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1977 with Materials categories.