International Public Relations Encyclopedia
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Encyclopedia Of Public Relations
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Author : Robert L. Heath
language : en
Publisher: SAGE Publications, Incorporated
Release Date : 2004-10-12
Encyclopedia Of Public Relations written by Robert L. Heath and has been published by SAGE Publications, Incorporated this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-10-12 with Language Arts & Disciplines categories.
The Encyclopedia of Public Relations explores the evolution of the Public Relations field, with examples from history describing events, changing practices, and the key figures who developed and expanded the profession. This two-volume set is the first and most authoritative compilation of the subject and is a must-have for any library serving patrons in business, communication, and journalism. The encyclopedia explores key challenges facing the profession of public relations and its practitioners, such as earning the trust and respect of critics and the general public. These volumes go into great depth about such ethical policies and challenges. The Public Relations Society of America (PRSA) operates under a specific code of ethics—full details of which are included in an appendix.
International Public Relations Encyclopedia
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Author : Peter Biddlecombe
language : en
Publisher:
Release Date : 1968
International Public Relations Encyclopedia written by Peter Biddlecombe and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1968 with Public relations categories.
Encyclopedia Of Public Relations
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Author : Robert L. Heath
language : en
Publisher: SAGE Publications
Release Date : 2013-08-20
Encyclopedia Of Public Relations written by Robert L. Heath and has been published by SAGE Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-08-20 with Business & Economics categories.
When initially published in 2005, the two-volume Encyclopedia of Public Relations was the first and most authoritative compilation of the subject. It remains the sole reference source for any library serving patrons in business, communication, and journalism as it explores the evolution of the field with examples describing the events, changing practices, and key figures who developed and expanded the profession. Reader’s Guide topics include Crisis Communications & Management, Cyberspace, Ethics, Global Public Relations, Groups, History, Jargon, Management, Media, News, Organizations, Relations, Reports, Research, and Theories & Models. Led by renowned editor Robert L. Heath, with advisory editors and contributors from around the world, the set is designed to reach a wide array of student readers who will go on to serve as opinion leaders for improving the image and ethics of the practice. The Second Edition continues to explore key challenges facing the profession, such as earning the trust and respect of critics and the general public. Much greater emphasis and space will be placed on a theme that was just emerging when the First Edition appeared: the Internet and social media as public relations tools. International coverage and representation has been greatly expanded, as well. Finally, biographies (which are now widely available on the Web) have been deleted to give room to areas of enhanced coverage, and biographical material are included where appropriate within the context of topical entries. However, a long entry on women pioneers in public relations has been included as an appendix.
Encyclopedia Of Public Relations
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Author : Robert L. Heath
language : en
Publisher: SAGE Publications, Incorporated
Release Date : 2005
Encyclopedia Of Public Relations written by Robert L. Heath and has been published by SAGE Publications, Incorporated this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Business & Economics categories.
The Encyclopedia of Public Relations explores the evolution of the PR field, with examples from history describing events, changing practices, and the key figures who developed and expanded the profession. The encyclopedia explores key challenges facing the profession of public relations and its practitioners, such as earning the trust and respect of critics and the general public. Opinions about PR are as diverse as the issues addressed by the people and organizations in the field. One good example is ethics (decision-making, creations of meaning, etc.), and the popular notion that many PR practitioners use their skills to deliberately misinform the public. In contrast, public relations professionals also have an integral role in social responsibility, such as notifying the public of climate or public health concerns. These volumes go into great depth about such ethical policies and challenges. In fact, the Public Relations Society of America (PRSA) operates under a specific code of ethics---full details of which are included in an appendix. The encyclopedia has also been put together with the knowledge that PR does not exclusively reside in the United States. Major international figures, research , and organizations play a key part in the project.
Encyclopedia Of International Media And Communications
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Author : Donald H. Johnston (Scientifique de la communication.)
language : en
Publisher:
Release Date : 2003
Encyclopedia Of International Media And Communications written by Donald H. Johnston (Scientifique de la communication.) and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Mass media categories.
Encyclopedia Of International Media And Communications
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Author : Donald H. Johnston
language : en
Publisher:
Release Date : 2003
Encyclopedia Of International Media And Communications written by Donald H. Johnston and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with categories.
International Encyclopedia Of Higher Education
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Author :
language : en
Publisher:
Release Date : 1977
International Encyclopedia Of Higher Education written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1977 with Education, Higher categories.
Encyclopedia Of Public Affairs Information Sources
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Author : Paul Wasserman
language : en
Publisher: Detroit, Mich. : Gale Research Company
Release Date : 1988
Encyclopedia Of Public Affairs Information Sources written by Paul Wasserman and has been published by Detroit, Mich. : Gale Research Company this book supported file pdf, txt, epub, kindle and other format this book has been release on 1988 with Political Science categories.
Public Relations
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Author :
language : en
Publisher:
Release Date : 1974
Public Relations written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1974 with Advertising categories.
Encyclopedia Of Global Industries
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Author : Diane M. Sawinski
language : en
Publisher: Gale Research International, Limited
Release Date : 1996
Encyclopedia Of Global Industries written by Diane M. Sawinski and has been published by Gale Research International, Limited this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996 with Business & Economics categories.
This one-stop directory will quickly bring you and your patrons up to speed on 115 vital international industries through detailed, custom-written articles. Encyclopedia of Global Industries covers industries with significant global trade and interdependence such as automotive, apparel petroleum and commercial fishing and provides information that is difficult to locate -- all in one source. This title's extensive coverage and useful blend of industry overview and outlook make it unique among reference sources that concentrate on international industries. Encyclopedia of Global Industries fills the information gap between trade journals that lack comprehensive overviews and international statistics which form primary sources. With this innovative reference you can address your patrons' specific international industry research needs: -- Students compiling information on issues surrounding various industries for reports or papers -- Business professionals seeking international trade data -- Job seekers gathering industry statistics to prepare for interviews -- Attorneys collecting information for litigation -- Accounting consultants needing a fast, up-to-date overview of an industry -- Investors or commodity brokers researching the soundness of an industry -- Journalists looking for information for articles -- As well as many others Arranged alphabetically by industry, each entry covers a broad spectrum of topics about the industry: -- Size and economic/social impact of the industry -- How it is organized and how it functions -- History and development -- Major countries and companies involved in the industry, including rankings and marketshares -- Current economic outlook with projections -- Size and nature of the work force -- Research and technology within the industry -- A bibliography of sources for more information -- Other features include statistics, graphs, tables and charts, as well as market share and trend data To help users find the information they need, several methods of access are available. Two table of contents arrange information: the first, alphabetically by broad industry categories with the industry titles below; the second lists all industry titles alphabetically. Four major indexes include: the general index, containing alphabetical references to all companies, associations, publications, and other key terms in the text; the geographic index, separated by industry within each country; the Harmonized System code index, which links the HS codes to corresponding SIC codes; and the industry index, organized by SIC code. Hot industries covered include -- Biotechnology -- Information retrieval services -- Computer and data processing industries -- Financial services and trading -- Instruments and related products -- Metal products and industries -- Printing and publishing -- Public services and utilities -- Retail and rental outlets