International Public Relations
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International Public Relations
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Author : Hugh M. Culbertson
language : en
Publisher: Routledge
Release Date : 2013-11-05
International Public Relations written by Hugh M. Culbertson and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-11-05 with Language Arts & Disciplines categories.
As a formal occupation, public relations grew primarily in the United States through much of the twentieth century. In recent years, however, it has spread rapidly throughout the world. Broad outlines on how public relations practices differ from country to country have only recently begun to take shape in scholarly writing about the field. The existing literature on international public relations tends to focus on how those working for western organizations --particularly multi-national corporations--can best practice abroad. Although useful, such writings tend to focus on adaptation of western approaches, not on development of new ones designed specifically for varied sociocultural settings around the world. The editors have produced this book for a number of reasons. There has been tremendous growth in the teaching of public relations around the world--enhancing practice in many countries outside North America. There has also been rapid growth in the number of professors who demand theoretical perspectives which might facilitate a unified comparative analysis across countries and regions. Only a few U.S. universities--six documented in this book--now teach courses formerly called "International Public Relations." However, many professors are going abroad to teach and do research. This suggests increased interest in and a need for courses dealing with international public relations. Furthermore, there is a dearth of literature dealing in depth with international PR, an important component of international communication. This appears to be the first book-length comparative analysis of public relations as practiced in various countries and regions around the world. Although existing books on international PR focus largely on ways in which western practitioners, employers, and clients can operate effectively in other countries, this volume views public relations in each country or region covered from the perspective of practitioners in that country. It contains six chapters designed to provide a theoretical anchor for the 14 country and region analyses. Given the intense interest in public relations education as a factor in professional enhancement, it also discusses issues and practices relating to education.
International Public Relations
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Author : Patricia A. Curtin
language : en
Publisher: SAGE
Release Date : 2007-01-18
International Public Relations written by Patricia A. Curtin and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-01-18 with Language Arts & Disciplines categories.
International Public Relations: Negotiating Culture, Identity, and Power offers the first critical-cultural approach to international public relations theory and practice. Authors Patricia A. Curtin and T. Kenn Gaither introduce students to a cultural-economic model and to the accompanying practice matrix to explain public relations techniques and practices in a variety of regulatory, political, and cultural climates. Key Features: Illustrates how theory informs practice: The cultural-economic model is built around the circuit-of-culture theory, and the associated practice matrix shows students how to apply this theory to any particular problem or issue. Offers a truly international scope: Going beyond the Western, democratic, corporate perspective, this book critically examines the global diversity of public relations practice with examples from countries around the world. Represents a paradigm shift in international public relations scholarship: Extending well beyond regional and case study approaches, the integrated critical-cultural technique of this book extends current theory. Emphasizes values and ethics: Guidelines for ethical practice are provided to more effectively negotiate the international terrain. Intended Audience: This text is designed for advanced undergraduate and graduate courses in International Public Relations. In addition, it is an excellent supplemental text for courses such as Public Relations Theory, Public Relations Campaigns, Public Relations Planning and Management, and Public Relations Case Studies.
International Public Relations And Public Diplomacy
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Author : Guy J. Golan
language : en
Publisher: Peter Lang Incorporated, International Academic Publishers
Release Date : 2015
International Public Relations And Public Diplomacy written by Guy J. Golan and has been published by Peter Lang Incorporated, International Academic Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015 with Diplomacy categories.
Written by some of the leading thinkers in the field, the volume provides key lessons regarding global relationship-building and stakeholder engagement. This book deals with such topics as mediated public diplomacy and information subsidies, international broadcasting, nation-branding, diaspora relationships, international exchanges, and soft power.
Toward The Common Good
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Author : Donn James Tilson
language : en
Publisher: Allyn & Bacon
Release Date : 2004
Toward The Common Good written by Donn James Tilson and has been published by Allyn & Bacon this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Business & Economics categories.
"Toward the Common Good" presents the first comprehensive discussion and analysis of public relations in emerging democracies by the world's leading scholars in the field. Focusing on countries in Latin America, Europe, Africa, and Asia, this text offers both theoretical foundations and practical applications for public relations in a global context. It examines a broad range of public relations practices and institutions within a discussion of history, politics, economics, culture, and communication. The text offers a multicultural approach that includes both well-known scholars and new, alternative voices. With cutting-edge research and a global perspective, "Toward the Common Good" is essential for students preparing for 21st century careers in public relations. Exciting Features Introductory essays to each regional section, helps students think about issues and trends across the entire region under discussion. Country profiles at the beginning of each chapter give a snapshot of each country for quick reference. Key points listed at the beginning of each chapter, help students get the most from each reading. Discussion questions at the end of every chapter help students recall the main points and think critically about them, and to encourage classroom discussion. Lists of web sites give additional sources for information on topics and organizations referenced in the chapters.
Global Public Relations
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Author : Alan R. Freitag
language : en
Publisher: Routledge
Release Date : 2009-01-13
Global Public Relations written by Alan R. Freitag and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-01-13 with Business & Economics categories.
This innovative text provides a structured and practical framework for understanding the complexities of contemporary public relations throughout the world and highlights the different approaches professionals must consider when communicating in different PR contexts.
The Global Public Relations Handbook
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Author : Krishnamurthy Sriramesh
language : en
Publisher: Taylor & Francis
Release Date : 2003
The Global Public Relations Handbook written by Krishnamurthy Sriramesh and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Business & Economics categories.
Starting with a theoretical framework for global public relations research and practice, this book presents contributions that examine PR practice as it takes place around the world. Each chapter covers the history, development and status of public relations within a specified country.
Images Of Nations And International Public Relations
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Author : Michael Kunczik
language : en
Publisher: Routledge
Release Date : 2016-05-06
Images Of Nations And International Public Relations written by Michael Kunczik and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-05-06 with Business & Economics categories.
This volume addresses the importance of images of nations in international relations. One fundamental assumption is that the behavior of states is not the same as that of individuals. States are social systems whose behavior as a rule directly corresponds neither to the motives of their respective leaders nor to those of their populations. However, it is also self-evident that international activities always depend on personal relationships. The studies presented relate to more or less deliberate attempts to induce change in images. Given the interdisciplinary nature of the subject matter, findings made in public relations, advertising research, prejudice research and other fields are also taken into account. Very often it is impossible to distinguish between the image of the nation-state and the images of big enterprises such as Krupp, Ford, or Coca Cola. For this reason, the country of origin effect is also discussed.
The Global Public Relations Handbook Revised And Expanded Edition
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Author : Krishnamurthy Sriramesh
language : en
Publisher: Routledge
Release Date : 2009-01-13
The Global Public Relations Handbook Revised And Expanded Edition written by Krishnamurthy Sriramesh and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-01-13 with Business & Economics categories.
Expanding on the theoretical framework for studying and practicing public relations around the world, The Global Public Relations Handbook, Revised and Expanded Edition extends the discussion in the first volume on the history, development, and current status of the public relations industry from a global perspective. This revised edition offers twenty new chapters in addition to the original contents. It includes fourteen additional country- or regionally-focused chapters exploring public relations practice in Africa, Asia, Europe, and the Americas. Contributors use a theoretical framework to present information on the public relations industry in their countries and regions. They also focus on such factors as the status of public relations education in their respective countries and professionalism and ethics. Each country-specific chapter includes a case study typifying public relations practice in that country. Additional new chapters discuss political economy, activism, international public relations, and United Nations public affairs.
International Public Relations
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Author : Aspatore Books
language : en
Publisher:
Release Date : 2005-03-01
International Public Relations written by Aspatore Books and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-03-01 with Business & Economics categories.
With expansion into the international marketplace on the rise for so many industries, public relations has in turn become a truly global business. This title explores the intricacies of public relations country by country and region by region. From the components of an effective public relations program in the UK to the largest media outlets in India, from the culture of PR in Japan to utilizing the Internet in Argentina, authors articulate the finer points around effective communications strategies in all major markets. Leading public relations professionals representing firms throughout Europe, Asia, the Middle East, the Americas, and beyond offer a comprehensive overview of the factors that affect public relations in their countries – the ins and outs, dos and don'ts, and critical points that can mean the difference between success and failure when entering foreign markets. With a wealth of informed opinions gleaned from years of professional experience, this book provides an insider's look at a critically important component of international business today.Regions & countries covered include: Australia Austria China & Hong Kong France Germany Greece Italy India Japan Latin America Middle East Netherlands Nordic Region Russia South Africa United Kingdom
International Public Relations
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Author : Ian Somerville
language : en
Publisher: Routledge
Release Date : 2016-08-12
International Public Relations written by Ian Somerville and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-08-12 with Business & Economics categories.
International Public Relations: Perspectives from deeply divided societies is positioned at the intersection of public relations (PR) practice with socio-political environments in divided, conflict and post-conflict societies. While most studies of PR focus on the activity as it is practiced within stable democratic societies, this book explores perspectives from contexts that have tended to be marginalized or uncharted. Presenting research from a diverse range of societies still deeply divided along racial, ethnic, religious or linguistic lines, this collection engages with a variety of questions including how PR practice in these societies may contribute to our understanding of PR theory building. Importantly, it highlights the role of communication strategies for actors that still deploy political violence to achieve their goals, as well as those that use it in building peace, resolving conflict, and assisting in the development of civil society. Featuring a uniquely wide range of original empirical research, including studies from Israel/Palestine, Mozambique, Northern Ireland, former Yugoslavia, former Czechoslovakia, Spain, Malaysia and Turkey, this groundbreaking book will be of interest not only to scholars of public relations, but also political communication, international relations, and peace and conflict studies. With a Foreword by Krishnamurthy Sriramesh, Editor of The Global Public Relations Handbook