International Marketing Handbook
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Handbook Of Research In International Marketing
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Author : Subhash C. Jain
language : en
Publisher: Edward Elgar Publishing
Release Date : 2011
Handbook Of Research In International Marketing written by Subhash C. Jain and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with Business & Economics categories.
The global expansion of business has generated a tremendous interest among scholars, but there remains a strong need for theoretical insights into conducting marketing operations abroad. This thoroughly revised edition addresses this lack in the extant literature. The book consists of insights from leading scholars in international marketing, working not only to advance the theoretical underpinnings of today's most important international marketing issues, but also to provide insights for how the field of scholarship and practice of international marketing might develop in the future. The authors, top scholars from around the world, provide useful theoretical insights designed to stimulate contemplation and discussion, and to provide guidelines for future research on international marketing. The volume includes coverage of topics in four main areas: Part I looks at global branding while Part II examines issues of marketing strategy on a world stage. Part III offers chapters on cultural issues and the book closes with a more detailed look at marketing at the bottom of the pyramid in Part IV. Scholars and students in marketing and international business will find much of value in this comprehensive volume.
The Sage Handbook Of International Marketing
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Author : Masaaki Kotabe
language : en
Publisher: SAGE
Release Date : 2009-01-30
The Sage Handbook Of International Marketing written by Masaaki Kotabe and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-01-30 with Business & Economics categories.
In an internationally minded and detailed analysis, the contributors seek to examine the state of the art in research in international marketing, with particular emphasis on the conceptual framework and theory development in the field. Looking at new research, formative and fundamental literature and the nature of strategic alliance and global strategy, this timely and comprehensive Handbook offers the reader a compelling examination of the central concerns of marketing for an international community.
International Marketing Handbook
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Author :
language : en
Publisher:
Release Date : 1988
International Marketing Handbook written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1988 with categories.
International Marketing Handbook Tunisia Zimbabwe And Area Guides And Statistics
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Author : Frank E. Bair
language : en
Publisher:
Release Date : 1988
International Marketing Handbook Tunisia Zimbabwe And Area Guides And Statistics written by Frank E. Bair and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1988 with Comparative marketing categories.
International Marketing
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Author : Sak Onkvisit
language : en
Publisher: John Wiley & Sons
Release Date : 2004
International Marketing written by Sak Onkvisit and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Business & Economics categories.
The main aim of International Marketing, is to provide solid foundations that are useful for explanation, prediction and control of international business activities.
The Handbook Of International Marketing Communications
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Author : Sylvester O. Monye
language : en
Publisher: Wiley-Blackwell
Release Date : 1991-01-15
The Handbook Of International Marketing Communications written by Sylvester O. Monye and has been published by Wiley-Blackwell this book supported file pdf, txt, epub, kindle and other format this book has been release on 1991-01-15 with Business & Economics categories.
This text meets the needs of modern marketers by equipping them with specialised marketing communications skills at an international level.
International Marketing Handbook Detailed Marketing Profiles For 141 Nations Supplemented By Customs Information International Marketing Advisories To Assist In Developing An Export Marketing Program And Basic Importation Data 1 Algeria India
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Author : Frank E. Bair
language : en
Publisher:
Release Date : 1988
International Marketing Handbook Detailed Marketing Profiles For 141 Nations Supplemented By Customs Information International Marketing Advisories To Assist In Developing An Export Marketing Program And Basic Importation Data 1 Algeria India written by Frank E. Bair and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1988 with Comparative marketing categories.
International Marketing Handbook
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Author :
language : en
Publisher:
Release Date : 1988
International Marketing Handbook written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1988 with Export marketing categories.
International Marketing Handbook
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Author :
language : en
Publisher:
Release Date : 1997-12
International Marketing Handbook written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997-12 with categories.
International Marketing Handbook
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Author :
language : en
Publisher:
Release Date : 1988
International Marketing Handbook written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1988 with categories.