International Marketing Google Ebook
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International Marketing Google Ebook
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Author : Masaaki (Mike) Kotabe
language : en
Publisher: John Wiley & Sons
Release Date : 2012-02-02
International Marketing Google Ebook written by Masaaki (Mike) Kotabe and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-02-02 with Business & Economics categories.
International Marketing, Third Asia-Pacific edition, has been updated to reflect contemporary developments and examples in international marketing. The text retains the strengths of the original Global Marketing Management text by Masaaki Kotabe and Kristiaan Helsen, and is presented in an engaging and accessible style. International Marketing, Third Asia-Pacific edition, aims to help Australasian students understand contemporary international marketing activities and issues in an increasingly competitive marketplace.
International Marketing
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Author : P. K. Jain
language : en
Publisher:
Release Date : 1988
International Marketing written by P. K. Jain and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1988 with Export marketing categories.
International Marketing
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Author : Masaaki (Mike) Kotabe
language : en
Publisher: Wiley
Release Date : 2010-11-01
International Marketing written by Masaaki (Mike) Kotabe and has been published by Wiley this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-11-01 with Business & Economics categories.
International Marketing, Third Asia-Pacific edition,has been updated to reflect contemporary developments and examplesin international marketing. The text retains the strengths of theoriginal Global Marketing Management text by Masaaki Kotabeand Kristiaan Helsen, and is presented in an engaging andaccessible style. International Marketing,Third Asia-Pacific edition, aims to help Australasian studentsunderstand contemporary international marketing activities andissues in an increasingly competitive marketplace.
International Marketing
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Author : Rajendra Nargundkar
language : en
Publisher: Excel Books India
Release Date : 2009
International Marketing written by Rajendra Nargundkar and has been published by Excel Books India this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with categories.
This book is going to be a trendsetter in the field of international marketing. It is a storehouse of the latest developments in international marketing from a unique Indian perspective. With a lot of contemporary cases (up to early 2008) that cover issues related to organizational and marketing strategy, including sensing opportunity and fulfilling global ambitions, it is an exciting new addition to the options avilable to an Indian business school professor.
International Marketing Strategy
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Author : Giovanna Pegan
language : en
Publisher: Springer Nature
Release Date : 2019-11-26
International Marketing Strategy written by Giovanna Pegan and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-11-26 with Business & Economics categories.
Consumers in most parts of the world now have global access to products beyond those offered in their countries and cultures. This new space for comparison defined by globalization can result in very different purchasing behaviors, including those influenced by the 'country of origin'. This book investigates this effect, one of the most controversial fields of consumer literature, from a company perspective. In particular, it demonstrates the strategic relevance of the country of origin in creating and making use of the value in foreign markets. It also addresses the challenges connected with utilizing the value of the country of origin by considering different entry modes and international marketing channels. Further, it considers the role of international importers and international retailers’ assortment strategies in terms of value creation in foreign markets. Combining theory and practice, the book features diverse company perspectives and interviews with importers and retailers.
Temporal Bone Dissection Guide
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Author : Howard W. Francis
language : en
Publisher: Georg Thieme Verlag
Release Date : 2016-08-03
Temporal Bone Dissection Guide written by Howard W. Francis and has been published by Georg Thieme Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-08-03 with Medical categories.
Temporal Bone Dissection Guide -- FIVE STARS from Doody's Star Ratings™ The second edition of this indispensable guide provides a step-by-step approach to learning the anatomy and principal procedures of temporal bone dissection starting with mastoidectomy and including approaches to the internal auditory canal and jugular foramen. The renowned authors share their collective wisdom and pearls gleaned from years of treating patients with temporal bone disease and teaching these methodologies to medical students, residents, and fellows. Procedural details are presented throughout 10 detailed chapters, accompanied by beautiful sequential illustrations and videos. One of the most complex regions of the human body, the temporal bone and adjacent skull base present unique surgical challenges. Critical neurovascular structures traverse complex pathways through the temporal bone, which itself has highly variable anatomy. Tumors and erosive lesions create additional anatomical barriers that make effective access and resection of diseased areas difficult. At the same time, the surgical skills required to navigate this anatomy are indispensable to the management of ear disease and associated disability, and provide alternative approaches with less morbidity to intracranial pathology. This book presents technical and strategic considerations for safe and effective temporal bone surgery. Key Highlights: Videos of cadaveric and surgical dissections highlight critical technical steps and appropriate execution More than 160 meticulous, expertly illustrated pen and ink drawings of progressive dissections A new chapter on middle ear endoscopy details key anatomical features and technical maneuvers integral to this approach New chapters on infratemporal surgical dissection and the intraoperative management of complications are also presented Expanded coverage of the middle fossa approa
Functional Neurosurgery
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Author : Jeffrey A. Brown
language : en
Publisher: Thieme
Release Date : 2019-09-06
Functional Neurosurgery written by Jeffrey A. Brown and has been published by Thieme this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-09-06 with Medical categories.
Functional neurosurgery resource features state-of-the-art approaches from renowned experts! For patients with inadequately treated epilepsy, tremor, dystonia, spasticity, depression, obsessive-compulsive disorder, Parkinson's and Alzheimer's disease, functional neurosurgery offers hope. Functional Neurosurgery: The Essentials is a reader-friendly introduction to this fascinating and rapidly evolving field. The text is edited by internationally prominent functional neurosurgeons Jeffrey A. Brown, Julie G. Pilitsis, and Michael Schulder. It features contributions from authors with expertise spanning the disciplines of neurosurgery, neurology, rehabilitation and physical medicine, neurophysiology, bioengineering, psychiatry and ophthalmology. Opening with a brief history of stereotaxy/functional neurosurgery and brain stereotactic frames, 41 concise and coherent chapters explore cutting-edge approaches to a broad range of functionally treatable conditions. The chapters yield a solid foundation of understanding of the field, with insightful commentary, pearls, and nuances from the editors. The starting question in the neuroprosthetics chapter, "Can a computer infer human intention or perception?" brings to life the exciting, inquisitive, and pioneering spirit of this subspecialty. The robust reference list provides a guide to deeper study that should continue throughout training and practice. Highlights Imaging: MRI and CT for stereotactic neurosurgery, fMRI and resting state MRI Movement disorders: A comparative analysis of the risks and benefits of deep brain stimulation versus lesioning Epilepsy: Temporal lobectomy and extra-temporal surgery; invasive monitoring, neuromodulation, laser interstitial thermal therapy, and vagus nerve stimulation Dystonia: Etiology to diagnosis, medical and surgical options Future innovations: Exoskeletons, intention controlled, and visual neuroprosthetics The text is a fundamental resource for neurosurgical residents during their functional neurosurgery rotations and for general neurosurgeons and functional subspecialists on procedures they may not routinely perform in clinical practice.
Skull Base Cancer Imaging
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Author : Eugene Yu
language : en
Publisher: Thieme
Release Date : 2017-12-22
Skull Base Cancer Imaging written by Eugene Yu and has been published by Thieme this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-12-22 with Medical categories.
Skull base anatomy is extremely complex, with vital neurovascular structures passing through multiple channels and foramina. Brain tumors such as pituitary tumors, acoustic neuromas, and meningiomas are challenging to treat due to their close proximity to cranial nerves and blood vessels in the brain, neck, and spinal cord. Medical imaging is an essential tool for identifying lesions and critical adjacent structures. Detecting and precisely mapping out the extent of disease is imperative for appropriate and optimal treatment planning and ultimately patient outcome. Eugene Yu and Reza Forghani have produced an exceptional, imaging-focused guide on various neoplastic diseases affecting the skull base, with contributions from a Who's Who of prominent radiologists, head and neck surgeons, neurosurgeons, and radiation oncologists. The content is presented in a clear and concise fashion with chapters organized anatomically. From the Anterior Cranial Fossa, Nasal Cavity, and Paranasal Sinuses - to the Petroclival and Lateral Skull Base, an overview and detailed analysis is provided for each region. Key Highlights Fundamentals of skull base imaging, including recent developments in diagnostic modalities More than 400 radiographs, color anatomical drawings, and color intraoperative photos elucidate the imaging appearances of a wide spectrum of disease affecting the skull base, as well as important anatomic variants and pathways of disease spread Clinically oriented imaging approach focuses on diagnostic and prognostic features important in the evaluation of skull base abnormalities Atlas of skull base CT and MRI anatomy provides an easy to access, quick reference for identifying important anatomic landmarks Insights on the pathways of tumor growth and the role of clinical imaging in the management of skull base cancers Critical and contrasting viewpoints from multidisciplinary experts provide a well-rounded perspective This invaluable resource chronicles current knowledge in state-of-the-art skull base tumor imaging with clinical pearls on pathophysiology, prognosis, and treatment options. It is a must-have for radiology, neurosurgery, and otolaryngology residents and clinicians who care for patients with head and neck neoplasms.
Endoscopic Surgery Of The Orbit
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Author : Benjamin S. Bleier
language : en
Publisher: Thieme
Release Date : 2018-11-07
Endoscopic Surgery Of The Orbit written by Benjamin S. Bleier and has been published by Thieme this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-11-07 with Medical categories.
The benchmark reference on endoscopic surgery of the orbit from international experts! The use of endoscopic orbital surgery is rapidly expanding in modern day rhinology and oculoplastic practice. In the past two decades, endoscopic techniques have been adapted for lacrimal and orbital surgery. Significant advances have been made in endoscopic endonasal and periocular approaches to the orbital apex and skull base, especially in the last 3 years. There has been no book dedicated to these recent surgical innovations until Endoscopic Surgery of the Orbit: Anatomy, Pathology, and Management by Benjamin Bleier, Suzanne Freitag, and Raymond Sacks filled this void. This landmark text and its accompanying videos bring together the global experience of thought leaders and pioneers with multidisciplinary backgrounds. The collective expertise shared throughout 20 chapters codifies the current state of endoscopic orbital surgery and sets the stage for future developments. The opening chapters cover anatomy, physiology, and radiologic aspects pertaining to the orbit, paranasal sinuses, and surrounding structures. Subsequent chapters detail evaluation and endoscopic management of a full spectrum of pathologies utilizing orbital and optic nerve decompression, reconstruction, transorbital approaches, and anesthetic techniques. Key Features State-of-the-art evidence-based medicine including the pros and cons of different treatment approaches Management of operative complications such as sinusitis and iatrogenic intraorbital injury, and postoperative challenges Pathology-specific topics including congenital and acquired lacrimal obstruction, thyroid-related eye disease, trauma, orbital neoplasms, and skull-base neoplasms with orbital involvement 138 original illustrations help elucidate complex anatomy High definition, narrated surgical videos delineate specific surgical techniques This is a must-have resource for otolaryngologists in rhinologic and general practice and ophthalmologists in general and oculoplastic practice. It will also benefit neurosurgeons and plastic & reconstructive surgeons. The comprehensive text, clinical pearls, and accompanying videos facilitate incorporating these techniques into practice, whether one is a surgical trainee or veteran practitioner.
Centrofacial Rejuvenation
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Author : Patrick Tonnard
language : en
Publisher: Thieme
Release Date : 2017-11-15
Centrofacial Rejuvenation written by Patrick Tonnard and has been published by Thieme this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-11-15 with Medical categories.
Highly Commended by the BMA Medical Book Awards for Surgical Specialties! Physical aging of the face is a multifactorial process that affects a crucial aspect of aesthetics: emotional expression. Centrofacial Rejuvenation examines the detrimental effects of volume loss and reduced skin surface quality in the aging process of the face and the restorative power of volume replacement. The fat grafting techniques described in this text will help plastic, aesthetic, and maxillofacial surgeons obtain a more natural facial rejuvenation result with longer stability than many other available techniques. This comprehensive resource describes cutting-edge fat harvesting and injection techniques as well as innovative methods of preparing the fat tissue to obtain a better survival of the fat particles, eliminate the need for overcorrection, reduce the downtime and morbidity, and avoid complications. Surgeons can use Centrofacial Rejuvenation as a guide to move their practice forward with the following unique procedures: Augmentation blepharoplasty to combat periorbital aging Sharp Needle Intradermal Fat (SNIF) injection as a permanent intradermal filler Nanofat grafting through a specialized emulsification process Unique approaches to soft filler and toxin injection for precise and reliable results Microbotox as a novel method to eliminate rhytids without total muscle paralysis Chemical peels with advanced solution preparation techniques for greater control over depth and strength of the results In addition, hundreds of color photographs demonstrating the results of these techniques and beautifully detailed illustrations enhance the reader's understanding of the procedures and their benefits. Purchase of this text also includes access to a full library of videos detailing the described procedures. Centrofacial Rejuvenation is an essential volume for today's modern plastic surgeon to achieve superior results!