Interactive And Direct Marketing Guide

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Interactive And Direct Marketing Guide

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Author : Graeme McCorkell
language : en
Publisher:
Release Date : 2002

Interactive And Direct Marketing Guide written by Graeme McCorkell and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Direct marketing categories.

The 'Interactive and Direct Marketing Guide' embraces the entire spectrum of direct and interactive marketing. With contributions from 37 leading practitioners, each an expert in their own field, the Guide is divided into ten sections across three volumes: Planning, Implementing and Measuring; Customer Management Tools and Technologies; Understanding your Customer Information; Communications Media; Acquiring Customers; Managing and Retaining Customers; Designing your Communications; Production and Fulfilment; Legal, Decent and Honest; Useful Information.

The Interactive And Direct Marketing Guide

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Author : Institute of Direct Marketing
language : en
Publisher:
Release Date : 2002

The Interactive And Direct Marketing Guide written by Institute of Direct Marketing and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Marketing categories.

The Definitive Guide To Direct And Interactive Marketing

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Author : Merlin Stone
language : en
Publisher: Pearson Education
Release Date : 2003

The Definitive Guide To Direct And Interactive Marketing written by Merlin Stone and has been published by Pearson Education this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Business & Economics categories.

Bad direct marketing, also known as junk mail, is a waste of money and it annoys nearly everybody. Good direct marketing on the other hand is the best and most cost-effective way of targeting, winning and retaining new customers. This volume shows how to be discerning.

The Interactive And Direct Marketing Guide

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Author :
language : en
Publisher:
Release Date : 2002

The Interactive And Direct Marketing Guide written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with categories.

Interactive Direct Marketing

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Author :
language : en
Publisher:
Release Date : 1995

Interactive Direct Marketing written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995 with Direct marketing categories.

Online Marketing

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Author : Richard Gay
language : en
Publisher: Oxford University Press
Release Date : 2007-03-15

Online Marketing written by Richard Gay and has been published by Oxford University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-03-15 with Business & Economics categories.

"This exciting, user-friendly textbook provides a colourful and engaging introduction to online marketing. It is suitable for students, studying internet marketing, e-marketing, e-commerce, or e-business, as part of specialised marketing programmes or mainstream business management programmes." -- From the back cover

Integrated Marketing Communications With Online Study Tools 12 Months

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Author : Bill Chitty
language : en
Publisher: Cengage AU
Release Date : 2017-11-16

Integrated Marketing Communications With Online Study Tools 12 Months written by Bill Chitty and has been published by Cengage AU this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-11-16 with Business & Economics categories.

Organisations continually use integrated marketing communications to achieve a competitive advantage and meet their marketing objectives. This 5th edition of Integrated Marketing Communications emphasises digital and interactive marketing, the most dynamic and crucial components to a successful IMC campaign today. Incorporating the most up-to-date theories and practice, this text clearly explains and demonstrates how to best select and co-ordinate all of a brand's marketing communications elements to effectively engage the target market. Chapters adopt an integrative approach to examine marketing communications from both a consumer's and marketer's perspective. With a new chapter on digital and social marketing addressing the development of interactive media in IMC and new IMC profiles featuring Australian marketer's, along with a wide range of local and global examples including: Spotify, Pandora, Snapchat, Palace Cinemas, Woolworths, KFC, Old Spice, Telstra, Colgate and QANTAS, this text has never been so relevant for students studying IMC today. Unique to the text, is a series of new student and instructor IMC videos showing students how key objectives in IMC theory are applied by real businesses.

Business To Business Direct Marketing Resource Guide

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Author : Dma (Zeller)
language : en
Publisher:
Release Date : 1992

Business To Business Direct Marketing Resource Guide written by Dma (Zeller) and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1992 with Business & Economics categories.

Anatomy Of A Business Plan

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Author : Linda Pinson
language : en
Publisher: aka associates
Release Date : 2008

Anatomy Of A Business Plan written by Linda Pinson and has been published by aka associates this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Business & Economics categories.

From envisioning the organizational structure to creating the marketing plan that powers growth to building for the future with airtight financial documents, this guide provides the tools to create well-constructed business plans. Beginning with the initial considerations, this handbook offers proven, step-by-step advice for developing and packaging the components of a business plan--cover sheet, table of contents, executive summary, description of the business, organizational and marketing plans, and financial and supporting documents--and for keeping the plan up-to-date. Four real-life business plans and blank forms and worksheets provide readers with additional user-friendly guidelines for the creation of the plans. This updated seventh edition features new chapters on financing resources and business planning for nonprofits as well as a sample restaurant business plan.

Experiential Marketing

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Author : Rose Leahy
language : en
Publisher: SAGE
Release Date : 2022-01-12

Experiential Marketing written by Rose Leahy and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-01-12 with Business & Economics categories.

An essential guide to understanding how experiential marketing forms a major part of marketing communications for brands featuring an implementation model to help students in designing their own campaigns.