Integrated Marketing Communications Symposium
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Integrated Marketing Communications Symposium
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Author : McGraw-Hill/Contemporary
language : en
Publisher:
Release Date : 1995
Integrated Marketing Communications Symposium written by McGraw-Hill/Contemporary and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995 with Business & Economics categories.
The Handbook Of Strategic Public Relations And Integrated Marketing Communications Second Edition
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Author : Clarke L. Caywood
language : en
Publisher: McGraw Hill Professional
Release Date : 2011-12-30
The Handbook Of Strategic Public Relations And Integrated Marketing Communications Second Edition written by Clarke L. Caywood and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-12-30 with Business & Economics categories.
The definitive guide to PR and communications—updated with the newest social media and brand-reputation tools and techniques The most authoritative, comprehensive resource of its kind, The Handbook of Strategic Public Relations and Integrated Marketing Communications, Second Edition, is a gathering of 70 of the brightest, most influential figures in the field. It includes 27 new chapters as well as 44 new authors addressing the major changes in the field since the last edition: the use of social media in business, demanding and growing stakeholder relationships and a new era of openness and transparency to protect reputations and brands and to prevent crises. Providing best practices for 28 key industries, the handbook is conveniently organized into thematic sections: Introduction to Public Relations and Integrated Communications— research, history, law and ethics Stakeholder Leadership in Public Relations—crisis management, employees, investors, consumers, press, corporate philanthropy and digital communities Current and Continuing Issues in Public Relations—business sustainability, environmental communications, and reputation and brand management Industries and Organizations: Business-to-Consumer and Business-to-Business—automotive, aviation, insurance, hospitality, healthcare, consulting, financial, food, law and energy Each section highlights specific case studies and examples to illuminate exactly how to plan and execute different methods for optimum results. The book concludes with a section on the future of the industry—developing issues, trends and roles of public relations and integrated communications. Use The Handbook of Strategic Public Relations and Integrated Marketing Communications to position your company, your brand and yourself for success for many years to come.
2002 Ama Educators Proceedings Enhancing Knowledge Development In Marketing
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Author :
language : en
Publisher:
Release Date : 2002
2002 Ama Educators Proceedings Enhancing Knowledge Development In Marketing written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with categories.
Brandweek
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Author :
language : en
Publisher:
Release Date : 2003-04
Brandweek written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-04 with Advertising categories.
International Journal Of Advertising
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Author :
language : en
Publisher:
Release Date : 2008
International Journal Of Advertising written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Advertising categories.
The Handbook Of Strategic Public Relations And Integrated Communications
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Author : Clarke L. Caywood
language : en
Publisher: McGraw Hill Professional
Release Date : 1997-05
The Handbook Of Strategic Public Relations And Integrated Communications written by Clarke L. Caywood and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997-05 with Business & Economics categories.
As the media grows more ruthless, the role of public relations has become increasingly complex and critical. Savvy businesspeople know that how a company conveys and maintains its image has never been more importantor more challenging. The Handbook of Strategic Public Relations & Integrated Communications is the definitive guide for communications professionals. Featuring the expertise of the world's foremost public relations and marketing authorities, it is the first book of its kind to combine the art and science of marketing, public relations and communications in one single resource. An indispensable reference guide to the best practices in every industry, this handbook features more than 40 information-packed chapters authored by the best minds in the business and covers cutting-edge tips, topics and techniques such as: Crisis management Marketing public relations Client-agency relationships Environmental public relations High-tech PR And more!
Market Research Taken To The Next Level
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Author :
language : en
Publisher:
Release Date : 1998
Market Research Taken To The Next Level written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998 with Marketing research categories.
Advertising Media Planning
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Author : Jack Zanville Sissors
language : en
Publisher: Contemporary Books
Release Date : 1996
Advertising Media Planning written by Jack Zanville Sissors and has been published by Contemporary Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996 with Business & Economics categories.
This thoroughly revised edition will bring you up to speed on the fast-changing world of media planning today. While continuing its foundational coverage of media plan construction and reach and frequency measurement, the fifth edition emphasizes the rapid proliferation of media choices and strategies in the 1990s. With new material on cybermedia and interactive marketing, "Advertising Media Planning" is still the unparalleled authority in the field
Seminar On Advertising Sponsorship And Promotions
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Author :
language : en
Publisher: Esomar
Release Date : 1995
Seminar On Advertising Sponsorship And Promotions written by and has been published by Esomar this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995 with Business & Economics categories.
Asian Advertising Marketing
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Author :
language : en
Publisher:
Release Date : 1991
Asian Advertising Marketing written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1991 with Advertising categories.