Integrated Communication
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Integrated Communication
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Author : Marita Vos and Henny Schoemaker
language : en
Publisher: Vos & Schoemaker
Release Date : 2011-12-01
Integrated Communication written by Marita Vos and Henny Schoemaker and has been published by Vos & Schoemaker this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-12-01 with Language Arts & Disciplines categories.
The book offers an integrated approach of communication for organisations to professionals and students in communication management, public relations and communication sciences.
Integrated Communication
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Author : Esther Thorson
language : en
Publisher: Psychology Press
Release Date : 2013-06-17
Integrated Communication written by Esther Thorson and has been published by Psychology Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-06-17 with Business & Economics categories.
Building brands through integrated marketing is an approach being used by all top-level marketing strategists. The result of a series of papers presented at the eleventh annual Advertising and Consumer Psychology Conference held in Chicago, this volume brings together researchers and professionals whose efforts focus on integrating the various persuasive tools of marketing. It goes beyond case studies of the use of integrated marketing to look at how integrated communication actually works on achieving optimal effects on the various audiences for products.
Integrated Business Communication
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Author : Bonnye E. Stuart
language : en
Publisher: John Wiley & Sons
Release Date : 2007-04-23
Integrated Business Communication written by Bonnye E. Stuart and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-04-23 with Business & Economics categories.
This book applies communication concepts and issues from various fields such as marketing, public relations, management, and organizational communication and packages them into a dynamic new approach – Integrated Communication. It is designed to give business students a basic knowledge and broad overview of communication practices in the workplace. Ultimately, the book should be seen as a practical guide to help students understand that communication is key to decision making and fundamental to success in a global marketplace. The book uses an interdisciplinary approach to its discussion of integrated communication by incorporating theory, application, and case studies to demonstrate various concepts. Theory is introduced when necessary to the understanding of the practical application of the various concepts. Integrated Business Communication is broad enough in scope and method to be used as a core text in business communication. Case studies are an integral part of the material.
Integrated Communication Concern Internal And Marketing Communication
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Author : Marieta F. Vos
language : en
Publisher:
Release Date : 1999
Integrated Communication Concern Internal And Marketing Communication written by Marieta F. Vos and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999 with Business communication categories.
Data And Energy Integrated Communication Networks
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Author : Jie Hu
language : en
Publisher: Springer
Release Date : 2018-07-23
Data And Energy Integrated Communication Networks written by Jie Hu and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-07-23 with Computers categories.
The book discusses data and energy integrated communication networking technologies, including the latest research contributions in this promising area. It firstly provides an overview of data and energy integrated communication networks (DEINs) and introduces the key techniques for enabling integrated wireless energy transfer (WET) and wireless information transfer (WIT) in the radio frequency (RF) band. It then describes the ubiquitous architecture of DEINs and demonstrates the typical DEIN system and investigates the core issues in both the physical layer and the medium-access-control (MAC) layer in order to coordinate both the WIT and WET in the same RF band. Lastly, the book addresses a number of emerging research topics in the field of DEINs. It promotes joint efforts from both academia and industry to push DEIN a step closer to practical implementation. It is also a valuable resource for students interested in studying cutting-edge techniques in this field.
Integrated Communications In The Postmodern Era
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Author : Philip J. Kitchen
language : en
Publisher: Springer
Release Date : 2014-12-02
Integrated Communications In The Postmodern Era written by Philip J. Kitchen and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-12-02 with Business & Economics categories.
This book is readers who wish to develop their knowledge, insight, skills, and facility into integrated communications within the post-modern era, a topic of relevance everywhere, but particular apposite as the original conference was hosted in Turkey, a rapidly developing nation, and one enjoying significant growth in the global.
Integrated Communications At America S Leading Total Quality Management Corporations
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Author : Anders Gronstedt
language : en
Publisher:
Release Date : 1994
Integrated Communications At America S Leading Total Quality Management Corporations written by Anders Gronstedt and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1994 with Communication in organizations categories.
Integrated Communication Plan For The Uk Mobile Phone Market
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Author : A. Gillett
language : en
Publisher: GRIN Verlag
Release Date : 2011-05
Integrated Communication Plan For The Uk Mobile Phone Market written by A. Gillett and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-05 with Business & Economics categories.
Document from the year 2005 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: A (83 percent), University of Teesside, course: Integrated Marketing Communication, 32 entries in the bibliography, language: English, abstract: This report outlines a new IMC strategy for the 'Siemens Mobile' brand, which, despite being a well recognised brand, has yet to make a strong impact within the 16-24 year old age group. It also contains an in depth analysis of the target market, and as well as a breakdown of the current position and image of Siemens Mobile. The target market for this segment has many unique attributes, which make it unusual, but one which is potential very profitable. The 16-24 year old group is very fashionable, sociable, and concerned with social acceptance, but at the same time wishing to display a degree of 'individualism'. Siemens mobile is currently has an image of a focused, efficient, technologically advanced company with a reputation for quality engineering. They are currently positioned towards the 'older' business class clients, who value quality and engineering excellence. In order to appeal to the 16-24 year old market, a re-branding and re-positioning of the 'Siemens Mobile' brand will need to occur. A new, fun, trendy, fashionable, energetic, and youthful brand of 'Sie Mobile' (pronounced 'see-mobile') will be introduced which will appeal to younger people. This new brand will be closely correlated to the attitudes and values identified within the 16-24 age group. 'Sie Mobile' will be introduced in several stages, based on the customer's buying process (Holder and Watson' pyramid model; IDM, 2004). It will utilise both established and new marketing techniques including television, radio, magazine, internet, SMS, and billboard campaigns. This strategy will emphasise the fun, fashionable, and technological features of the brand, and will cost approximately 8,750,000 to launch.
The Handbook Of Strategic Public Relations And Integrated Communications
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Author : Clarke L. Caywood
language : en
Publisher: McGraw Hill Professional
Release Date : 1997-05
The Handbook Of Strategic Public Relations And Integrated Communications written by Clarke L. Caywood and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997-05 with Business & Economics categories.
As the media grows more ruthless, the role of public relations has become increasingly complex and critical. Savvy businesspeople know that how a company conveys and maintains its image has never been more importantor more challenging. The Handbook of Strategic Public Relations & Integrated Communications is the definitive guide for communications professionals. Featuring the expertise of the world's foremost public relations and marketing authorities, it is the first book of its kind to combine the art and science of marketing, public relations and communications in one single resource. An indispensable reference guide to the best practices in every industry, this handbook features more than 40 information-packed chapters authored by the best minds in the business and covers cutting-edge tips, topics and techniques such as: Crisis management Marketing public relations Client-agency relationships Environmental public relations High-tech PR And more!
Integrated Communication Terminology
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Author : Brandon O. Richardson
language : en
Publisher:
Release Date : 2018-03-06
Integrated Communication Terminology written by Brandon O. Richardson and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-03-06 with categories.
In this book, you will improve your knowledge of the communication field; starting with knowing the terms of the field. Having great knowledge of the communication field is linked to conveying the most efficient message.