Influencers And Creators
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Influencers And Creators
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Author : Robert V Kozinets
language : en
Publisher: SAGE
Release Date : 2023-04-15
Influencers And Creators written by Robert V Kozinets and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-04-15 with Business & Economics categories.
This textbook combines cutting-edge conceptual and critical thinking with practical advice for those interested in the way influencers and content creators have profoundly impacted business and culture.
Influencers And Creators
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Author : Robert Kozinets
language : en
Publisher: Sage Publications Limited
Release Date : 2023-05-13
Influencers And Creators written by Robert Kozinets and has been published by Sage Publications Limited this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-05-13 with Business & Economics categories.
This textbook combines cutting-edge conceptual and critical thinking on with practical advice for those interested in the way influencers and content creators have profoundly impacted business and culture.
An Influencer S World
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Author : Caroline Baker
language : en
Publisher: University of Iowa Press
Release Date : 2023-06-26
An Influencer S World written by Caroline Baker and has been published by University of Iowa Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-06-26 with Business & Economics categories.
What is the influencer lifestyle? How do influencers win their fight for relevance and create a brand that catches fire, while still leading an authentic, healthy life? Influencing is a business built around likes and hate, which can take a huge psychological toll on those who choose to play the game. An Influencer’s World pulls back the curtain and shines a light on the often-misunderstood realities of this dynamic industry. Featuring dozens of interviews with trending influencers, CEOs, leading industry insiders, brands, mental health professionals, and celebrities, this book provides an unconventional look at both the business side of influencing and the personal lives of influencers and creators. INTERVIEWEES INCLUDE: Isabella Avila (17.7m on TikTok) Jacques Bastien (cofounder, SHADE) Mark Cuban (8.6m on Twitter) Mary Fitzgerald (1.8m on Instagram) GloZell Green (4.6m on YouTube) Tim Karsliyev (1.7m on Instagram) Kevin Kreider (431k on Instagram) Max Levine (cofounder, Amp Studios) Cindy Pham (468k on YouTube) Michael Schweiger (CEO, Central Entertainment Group) LaToya Shambo (CEO/founder, Black Girl Digital) Joshua Suarez (14.4m on TikTok)
Online Marketing For Content Creators And Influencers
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Author : Luna Ludwig
language : en
Publisher: Independently Published
Release Date : 2024-01-31
Online Marketing For Content Creators And Influencers written by Luna Ludwig and has been published by Independently Published this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-01-31 with Business & Economics categories.
Influencer marketing is a form of online marketing in which companies work with so-called influencers to promote their products or services. An influencer is a person who has a large number of followers on social media platforms such as Instagram, TikTok, YouTube or others and is therefore able to spread their opinions and recommendations. Influencer marketing can be very effective for businesses because influencers often have a loyal and engaged fan base that trusts them and listens to their recommendations. By collaborating with influencers, companies can showcase their products or services to a wide audience while building a personal connection with their potential customers
Impact Of Influencer Marketing On Young Women S Customer Experience On Cosmetic Products
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Author : Jule Prescher
language : en
Publisher: GRIN Verlag
Release Date : 2023-06-06
Impact Of Influencer Marketing On Young Women S Customer Experience On Cosmetic Products written by Jule Prescher and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-06-06 with Computers categories.
Bachelor Thesis from the year 2023 in the subject Communications - Multimedia, Internet, New Technologies, grade: 1,3, University of applied sciences, Cologne, language: English, abstract: This thesis aims to realize how influencer marketing performs and its impact on the Cx. Therefore, the research addresses the following questions: How powerful are influencers these days? What is different about influencer marketing, and why is it a successful strategy? How do people perceive information shared by influencers, and which factors are decisive for potential customers to purchase products advertised by influencers? What impact does an influencer have on the overall Cx? The internet has been fully integrated into people's daily lives worldwide over the past years. The percentage of the world's population with access to the internet has doubled from 32% in 2011 to 63% in 2021. 90% of people from developed countries access the internet in 2021. At the same time, the number of social network users is increasing. These networks have the purpose of connecting with friends. In 2022, 5 billion people have access to the internet worldwide, and 4.7 billion people use social media (SM). Ultimately, 93% of those with internet access own at least one SM account, that is more than half the population worldwide. Through time, companies found new marketing strategies which reached active people on SM. These platforms are necessary to reach Generation Z, people born in the late 1990s. They are different and cannot be reached in the same way as they watch Netflix instead of TV or listen to Spotify instead of the radio, for example. Influencer marketing became a $10 billion industry in 2020. Influencers share their lives on SM networks. Due to their high reach, they receive offers from companies for cooperation. Influencers' followers admire and trust their recommendations due to their personal and authentic representation. While advertising products, influencers show how to use them, where to buy them, and give their opinion. For higher sales, influencers often receive promo codes for a discount or free products for each order.
Influencer Marketing For Brands
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Author : Aron Levin
language : en
Publisher: Apress
Release Date : 2019-11-30
Influencer Marketing For Brands written by Aron Levin and has been published by Apress this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-11-30 with Business & Economics categories.
In the next few years, brands are on track to spend billions of dollars on influencer marketing. This form of marketing—currently utilized with great success on Instagram and YouTube—is not a short-lived fad, but a tectonic shift for the future of digital advertising. It's the way of the future, and the responsibility is on business leaders to keep up. Modern marketing professionals looking to adopt influencer marketing for their brands face equally modern challenges. Like finding the right talent, tracking and measuring results and quantifying how this new marketing opportunity aligns with the overall strategy. Influencer Marketing for Brands is the field guide for the digital age. After working with hundreds of brands from across the globe, author Aron Levin shares his insider knowledge gained from research, strategy, and hands-on experience from more than 10,000 successful collaborations with influencers on Instagram and YouTube. He provides you with valuable insights that help you eliminate guesswork and avoid common mistakes. More importantly, he shows you how to turn influencer marketing into a scalable and sustainable marketing channel. The digital media landscape grows more complicated by the hour, and influencer marketing is no exception. Influencer Marketing for Brands breaks down the art and science of influencer marketing and helps you synthesize, contextualize and transform this new way of creating and distributing content with powerful formulas, proven strategies, and real-world examples. What You Will Learn Plan effective influencer marketing campaigns using a simple 3-step formula Create top performing YouTube videos that drive website traffic, app installs and sales Understand what to pay for influencer marketing and how much you should invest if you're just starting out Who This Bookis For Marketing and agency professionals, influencers and content creators, marketing students, those who are looking for more effective forms of advertising and are generally interested in understanding the new and evolving digital media landscape.
Instagram Influencers As The New Idols Of Our Society
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Author :
language : en
Publisher: GRIN Verlag
Release Date : 2022-09-14
Instagram Influencers As The New Idols Of Our Society written by and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-09-14 with Business & Economics categories.
Seminar paper from the year 2018 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 2,0, University of Potsdam (Anglistik), language: English, abstract: Social media has become a part of our lives and checking new Instagram posts part of our daily routine. Online fandom has become nowadays something mainstream and almost every Instagram user has his favorite influencer, who he observes on daily basis, admires and secretly wishes for his live to be like his. This paper focuses on establishing why those Influencers have become the new idols of our society. On the example of two young women, who have more than a million followers on their accounts, I will try to explain their phenomenon and the reason for their success. As their almost celebrity status is established mostly thanks for their fans. Moreover, the mechanism of online fandom and instagram will be explained.
Creativity In Education
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Author : Anna Craft
language : en
Publisher: Burns & Oates
Release Date : 2001
Creativity In Education written by Anna Craft and has been published by Burns & Oates this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with Education categories.
The UK Government's publication of All our Futures: Culture, Creativity and Education has started a discussion about fostering creativity in education. Literature on creativity has made two assumptions: that we can learn about creativity by focussing on the work of geniuses; and creativity is the preserve of the arts, rather than the concern of the curriculum as a whole. This examination offers a guide to issues of practice, pedagogy and policy concerned with creative eduction.
Full Time Side Hustle
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Author : Kyle Kubler
language : en
Publisher:
Release Date : 2021
Full Time Side Hustle written by Kyle Kubler and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021 with categories.
This dissertation seeks to understand who gets to be a social media Influencer or content creator within the fitness industry, as well as the strategies they use and the content they produce. As new forms of celebrity proliferate online through the use of information communication technologies, there is a parallel growth in the health and fitness industry, with fitness Influencers and creators at the crossroads. Relying on a mixed-methods approach of in-depth, semi-structured interviews, and a rhetorical analysis of the Instagram fitness genre, this dissertation argues that social stratification among fitness Influencers and creators shapes their beliefs, strategies, and forms of production on social media. What fitness Influencers and creators believed investments would do for them depended on their position within, or outside of, the fitness industry, which was often shaped by aspects of their lives such as education, employment, gender, and family or social support. Similarly, the strategies invested in by fitness Influencers and creators varied primarily according to their occupational trajectory, with those looking to create full-time careers in the fitness industry willing to adopt more market rationalized strategies than those who approached social media as a hobby. Lastly, in mapping the genre ecology of Instagram fitness, this dissertation shows how the historically inherited genre of fitness interacts with the features and affordances of Instagram to shape how fitness Influencers and creators use the platform to produce content. These findings have applications for those studying social media Influencers and celebrity as well as scholars of communication and technology. For the former, this dissertation provides new insight into how to organize an analysis of the diversity of people who become Influencers and creators, offering social position as one answer. For the latter, this dissertation uses genre to help explain what shapes the perception of certain sociotechnical features and affordances of information communication technologies.
Well Fed How Modern Diets Are Failing Us And What We Can Do About It
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Author : James Collier
language : en
Publisher: HarperCollins UK
Release Date : 2025-01-16
Well Fed How Modern Diets Are Failing Us And What We Can Do About It written by James Collier and has been published by HarperCollins UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-01-16 with Health & Fitness categories.
What you eat doesn’t just impact you – it shapes the world around you.