Implementing Crm
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Implementing Crm Systems
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Author : Arend Grünewälder
language : en
Publisher: GRIN Verlag
Release Date : 2008-07
Implementing Crm Systems written by Arend Grünewälder and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-07 with Business & Economics categories.
Seminar paper from the year 2007 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,7, University of applied sciences, Munich, course: Customer Relationship Management, 7 entries in the bibliography, language: English, abstract: Investing in information technology without relevant questions or a plan for application can lead to the development of a very expensive toy that offers no return on investment. While the planning and implementation of the CRM projects are examined in this work, potential organisational problems and barriers in the attitude of involved employees are analyzed for each implementation phase. The foundation of an accurate CRM implementation is the adoption of a firm's strategy that should be designed to optimize both profitability and customer satisfaction. Many organisations today have discovered it is a mistake to think about Customer Relationship Management (CRM) systems exclusively in technological terms. A customer focus without accurate information is similar to attempting to circumnavigate the planet without a map.1 Investing in information technology without relevant questions or a plan for application can lead to the development of a very expensive toy that offers no return on investment. While the planning and implementation of the CRM projects are examined in this work, potential organisational problems and barriers in the attitude of involved employees are analyzed for each implementation phase. The foundation of an accurate CRM implementation is the adoption of a firm's strategy that should be designed to optimize both profitability and customer satisfaction. To realize CRM, organisations must foster behaviours and implement processes and technologies which support coordinated customer interactions throughout all customer channels. In order to achieve this, organisations must develop the strategic and functional components of the CRM projects. The implementation of a
Crm How It Can Help Medium Size Companies And Are There Any Downsides To Its Implementation
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Author : Jan Heyn
language : en
Publisher: GRIN Verlag
Release Date : 2012-04
Crm How It Can Help Medium Size Companies And Are There Any Downsides To Its Implementation written by Jan Heyn and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-04 with Business & Economics categories.
Master's Thesis from the year 2010 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,7, University of Bedfordshire, course: Applied Management Project / Master Thesis, language: English, abstract: III Executive Summary In the past, CRM (Customer Relationship Management) was seen more clearly as a strategic tool in conjunction with technological progress. Now more and more companies use CRM to earn benefits. It helps to understand, manage and develop customer-specific analyses in order to increase customer loyalty and customer satisfaction. The fast-growing market of the different CRM systems is becoming more and more obscure but also more and more interesting for medium sized enterprises. This implementation promises to survive in the market and achieve a competitive advantage. This thesis therefore aims to create a guideline to set aside to a number of clients that helps the clients of medium sized companies to get a sufficient overview of the whole situation around the subject of CRM. Relevant information about the variety of systems, conditions and requirements of using CRM within an enterprise will be provided. In addition, the positive and negative aspects of CRM will be mentioned in this report. Based on the findings this report will clarify the question which economic strategy is correct or preferred for medium sized companies. Many providers offer companies to rent their CRM system during the first steps of implementation rather than to buy it. This offers the possibility to optimise one's own corporate strategy with regard to the procedure which will change a corporate strategy by implementation of a CRM system. The prerequisites of successful implementation consist of many different changes within the company. These changes are the key factors to a successful and profitable decision about the failure or success of the strategy in the market. To round off the issue of the topic, customer sat
Crm Optimize Your Company Benefits And Downsides Of Implementing Crm Systems
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Author : Jan Heyn
language : en
Publisher: GRIN Verlag
Release Date : 2012-04-27
Crm Optimize Your Company Benefits And Downsides Of Implementing Crm Systems written by Jan Heyn and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-04-27 with Business & Economics categories.
Master's Thesis from the year 2010 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,7, University of Bedfordshire, course: Applied Management Project / Master Thesis, language: English, abstract: III Executive Summary In the past, CRM (Customer Relationship Management) was seen more clearly as a strategic tool in conjunction with technological progress. Now more and more companies use CRM to earn benefits. It helps to understand, manage and develop customer-specific analyses in order to increase customer loyalty and customer satisfaction. The fast-growing market of the different CRM systems is becoming more and more obscure but also more and more interesting for medium sized enterprises. This implementation promises to survive in the market and achieve a competitive advantage. This thesis therefore aims to create a guideline to set aside to a number of clients that helps the clients of medium sized companies to get a sufficient overview of the whole situation around the subject of CRM. Relevant information about the variety of systems, conditions and requirements of using CRM within an enterprise will be provided. In addition, the positive and negative aspects of CRM will be mentioned in this report. Based on the findings this report will clarify the question which economic strategy is correct or preferred for medium sized companies. Many providers offer companies to rent their CRM system during the first steps of implementation rather than to buy it. This offers the possibility to optimise one’s own corporate strategy with regard to the procedure which will change a corporate strategy by implementation of a CRM system. The prerequisites of successful implementation consist of many different changes within the company. These changes are the key factors to a successful and profitable decision about the failure or success of the strategy in the market. To round off the issue of the topic, customer satisfaction, customer loyalty and changes in consumer behaviour will be analysed. To benefit from a customer it is particularly important to understand this first. It is advantageous to monitor and track changes in the consumer behaviour and to be prepared at the next step or be one step ahead. Finally, the downsides, risks, benefits and opportunities of the CRM implementation will be analysed and evaluated at the end. Also, a recommendation is offered for the approach of medium sized companies within the implementation-stage.
Implementing Crm Systems
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Author : Arend Grünewälder
language : en
Publisher: GRIN Verlag
Release Date : 2008-07-24
Implementing Crm Systems written by Arend Grünewälder and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-07-24 with Business & Economics categories.
Seminar paper from the year 2007 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,7, University of applied sciences, Munich, course: Customer Relationship Management, language: English, abstract: Investing in information technology without relevant questions or a plan for application can lead to the development of a very expensive toy that offers no return on investment. While the planning and implementation of the CRM projects are examined in this work, potential organisational problems and barriers in the attitude of involved employees are analyzed for each implementation phase. The foundation of an accurate CRM implementation is the adoption of a firm’s strategy that should be designed to optimize both profitability and customer satisfaction. Many organisations today have discovered it is a mistake to think about Customer Relationship Management (CRM) systems exclusively in technological terms. A customer focus without accurate information is similar to attempting to circumnavigate the planet without a map.1 Investing in information technology without relevant questions or a plan for application can lead to the development of a very expensive toy that offers no return on investment. While the planning and implementation of the CRM projects are examined in this work, potential organisational problems and barriers in the attitude of involved employees are analyzed for each implementation phase. The foundation of an accurate CRM implementation is the adoption of a firm’s strategy that should be designed to optimize both profitability and customer satisfaction. To realize CRM, organisations must foster behaviours and implement processes and technologies which support coordinated customer interactions throughout all customer channels. In order to achieve this, organisations must develop the strategic and functional components of the CRM projects. The implementation of a CRM strategy is a series of small projects. These projects are all identified when the strategy is defined, and they normally fall into the categories: developing a strategy, implementing operational and analytical projects. If this is not done accurately and/or there is lack of management understanding and commitment, the organisation can be exposed to problems such as retention of employees or data quality problems. The organisation is thus not in a position to initiate the desired customer relationship and to increase revenues while at the same time reducing costs.
Implementing Crm
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Author : David Finnegan
language : en
Publisher: John Wiley & Sons
Release Date : 2007-05-07
Implementing Crm written by David Finnegan and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-05-07 with Business & Economics categories.
The authors focus on the actuality of implementing CRM. They uncover the micro political, behavioural, psychological and knowledge issues that are all too often neglected in CRM implementations. Implementing CRM links CRM systems implementation with organizational change for the first time. It looks into the factors that distinguish firms that are more capable of connecting with their customers and awarded with customer loyalty with firms that are not as successful. Implementing CRM provides frameworks and ideas for how implementing CRM can be better handled.
Key Success Factors For Implementing Crm In Sales Departments Of B2b Companies
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Author : Goran Krpan
language : en
Publisher: diplom.de
Release Date : 2018-04-16
Key Success Factors For Implementing Crm In Sales Departments Of B2b Companies written by Goran Krpan and has been published by diplom.de this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-04-16 with Business & Economics categories.
Die Implementierung von CRM in einem Unternehmen ist mit vielen Herausforderungen verbunden, da eine solche Implementierung viel Zeit erfordert und hohe Kosten verursacht. Diese Kosten sind mitunter schwer zu rechtfertigen. Jedoch verspricht man sich, durch diese Technologie ein besseres Kundenverständnis zu erlangen und somit auch seine Umsätze nachhaltig steigern zu können. Leider ist es oft der Fall, dass Systeme, die das Kundenmanagement erleichtern sollen, genau das Gegenteil bewirken und somit zu Frust und Enttäuschung führen. Die vorliegende Arbeit beschäftigt sich mit den Erfolgsschlüsselfaktoren für die Implementierung von CRM in einer Vertriebsorganisation im B2B Bereich.
Customer Relationship Management For Small And Midsized Businesses In Austria A Focus On Crm On Premise Vs Crm On Demand With Mobile Extension
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Author : Thomas Baldinger
language : en
Publisher: GRIN Verlag
Release Date : 2006-01-23
Customer Relationship Management For Small And Midsized Businesses In Austria A Focus On Crm On Premise Vs Crm On Demand With Mobile Extension written by Thomas Baldinger and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-01-23 with Business & Economics categories.
Diploma Thesis from the year 2005 in the subject Business economics - Customer Relationship Management, CRM, grade: 1, University of Linz (IDV - Institut für Datenverarbeitung in den Sozial und Wirtschaftswissenschaften), language: English, abstract: Foreword The reason why I chose this topic for my thesis is mainly because of the fact that I have been working as a Consultant for a software company where my main responsibilities are focused on implementing CRM Solutions for small and medium sized companies in Austria. My experiences in this segment were influenced by the meetings with vendors of such solutions as well as during the planning, implementing and service phases with the customer. The projects I have been involved and the studying of news-related articles, websites and magazines in this market strengthened my opinion that Customer Relationship Management has raised a lot of attention amongst the business world in recent years. Not only the hype - but also problems that occurred with Customer Relationship Management forced companies to re-think their methodology and business strategy. Analysts and business men are still aware of the power and growing importance of CRM technology. Companies are adopting the benefits of 360-degree view into their organization that is used to gain higher return on investment of marketing-campaigns and to handle more effectively and efficient customer service. The productivity and value of CRM solutions is steadily increasing because of the influence of the Internet and the possibilities for mobile office integration. The new approach to define CRM not as a single software tool but moreover as perhaps one of the most important keys to support and redesign a company’s business strategy is showing the shift from traditional software to CRM for the 21 st century. On demand services and wireless integration makes the current state-of-the-art solutions scalable, easier to adopt and offer affordable utilities to realize also the visions of small and medium sized companies. [...]
Customer Relationship Management
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Author : V. Kumar
language : en
Publisher: John Wiley & Sons
Release Date : 2006
Customer Relationship Management written by V. Kumar and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Business & Economics categories.
Customer relationship management (CRM) offers the potential of maximised profits for todays highly competitive businesses. This title describes the methods and structures for integrating CRM principles into the workplace, so that a strong customer relationship can be achieved.
Successful Implementation Of Crm In Sales Departments
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Author : Goran Krpan
language : en
Publisher: Diplomica Verlag Gmbh
Release Date : 2018-06
Successful Implementation Of Crm In Sales Departments written by Goran Krpan and has been published by Diplomica Verlag Gmbh this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-06 with categories.
The implementation of CRM causes high investment costs and therefore is a challenge for companies. However, the technology seeks to establish a better understanding of the customer and as a result to strongly increase the volume of sales. CRM not only is a software program but an orientation towards the customer. The present study is about the key success factors for implementing CRM in sales departments of B2B companies.
Success With Microsoft Dynamics Crm 4 0
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Author : Aaron Yetter
language : en
Publisher: Apress
Release Date : 2009-01-31
Success With Microsoft Dynamics Crm 4 0 written by Aaron Yetter and has been published by Apress this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-01-31 with Computers categories.
Success with Microsoft Dynamics CRM 4.0: Implementing Customer Relationship Management is aimed at readers who are interested in understanding how to successfully implement Microsoft Dynamics CRM 4.0 within their projects. It is intended as an implementation roadmap for the business and technical representatives leading or engaged in a project. The book covers the capabilities of Microsoft Dynamics CRM, both in the traditional functional areas of sales, marketing, and service and as an applications framework for XRM deployments. The book demonstrates CRM best practices for design, configuration, and development. Through real–world solutions and exercises, you will be given the confidence and expertise to deliver an implementation that provides long–term success for your organization.