How To Write Great Copy
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How To Write Great Copy
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Author : Dominic Gettins
language : en
Publisher: Kogan Page Publishers
Release Date : 2006
How To Write Great Copy written by Dominic Gettins and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Business & Economics categories.
Book News, Inc., Portland, OR (booknews.com).
The Craft Of Copywriting
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Author : Alastair Crompton
language : en
Publisher: Prentice Hall
Release Date : 1982
The Craft Of Copywriting written by Alastair Crompton and has been published by Prentice Hall this book supported file pdf, txt, epub, kindle and other format this book has been release on 1982 with Business & Economics categories.
Copywriting
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Author : Linc Bartlett
language : en
Publisher: CreateSpace
Release Date : 2015-09-07
Copywriting written by Linc Bartlett and has been published by CreateSpace this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-09-07 with categories.
A Book That Actually Teaches You How to Write Sales Letters? Yes - You can write words that sell! Knowing how to string together sentences that will have your prospects begging to buy your product or service isn't just a skill reserved for the highly trained copy "gurus" - YOU CAN WRITE COPY TOO! Copywriting: Everything You Need To Know About Copywriting From Beginner To Expert helps you understand the evolution of copywriting and the importance of believing in your company's products. By understanding your audience and "what's in it for the consumer," you can become a great copywriter! You'll discover how to write effective sales copy that "hits the spot," and find out why simple and persuasive sales copy sells so well. It's time to hone your storytelling skills and create compelling copy that outclasses your competition! With Copywriting: Everything You Need To Know About Copywriting From Beginner To Expert, you'll be taken through a step-by-step process on how to become an amazing copywriter. Copywriting is a craft, and there are certain tools and formulas you can use to create both long and short copy that will have your prospects eating out of your hand! Let this book take you by the hand and transition you from a beginning copywriter into a sales page creating expert! You must practice to become great. Most of the great copywriters of today and the past, have been those who study the art and implement the best strategies. This book will give you the tools to become a master in copywriting!
Read Me
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Author : Gyles Lingwood
language : en
Publisher: Hachette UK
Release Date : 2014-09-22
Read Me written by Gyles Lingwood and has been published by Hachette UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-09-22 with Language Arts & Disciplines categories.
If you've ever struggled to craft a powerful message that really hits the spot, you'll know it's harder than it looks. Wouldn't it be helpful to have an expert on hand to explain how the professionals really do it? Better still, how about a whole range of writers ready to pass on their trade secrets? Well that's exactly what you'll find in the pages of this book. Think of it as a rocket-assisted launch for your writing career, structured over ten distinct lessons and illustrated with classic and contemporary international examples of the best copywriting. Designed to help anyone who works with words improve their writing, this book is packed with practical techniques and features effective exercises to pump up your persuasive powers. Includes inspiring contributions from professional writers, an in-depth look at the challenges involved in writing copy for brands and worked examples that cover writing for digital, brand storytelling and packaging copy.
Copywriting Best Kept Secrets
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Author : Jim Stephens
language : en
Publisher: Rwg Publishing
Release Date : 2021-11-17
Copywriting Best Kept Secrets written by Jim Stephens and has been published by Rwg Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-11-17 with categories.
For those unfamiliar with copywriting, this article will provide an overview of the subject and explain why it is in such great demand today. The field of copywriting is vast and growing at a rapid pace. Copywriting can be defined as the process of presenting a creative message to a consumer. According to the book Copywriting, copywriting is founded on three essential ideas. When writing to a consumer, there must be some level of interaction between the customer and the vendor. You must then ensure that you communicate the benefits to the buyer up to the point of purchase. The third component is accomplishment, and it is on this point that you, as the writer, will concentrate your efforts. When you write copy, you're attempting to elicit a response from consumers. Typically, this impact is for buyers to crave a particular product in order to obtain certain incentives. You'll know if you've met your aims when your copywriting meets specific sales targets. There are several authors in the world, but copywriters have a distinct niche. Copywriters are those who create messages but shape them in such a way that they pique a consumer's attention. With the volume of commercials available today, people will respond only to those that are directly relevant to them. This is why it is more critical than ever to have a clear focus when creating your copy, so that you understand which specific niche within the broader population you are attempting to target. Copywriters will always be in demand, regardless of whether the economy is in recession or expansion. Businesses must always communicate with their customers, and as long as this desire exists, copywriters will be in great demand. If you're interested in working as a copywriter, you'll have a variety of options. You can work for advertising agency, on the Internet, or as a sole proprietor. There are numerous opportunities for you in the three markets mentioned above.
Read Me
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Author : Roger Horberry
language : en
Publisher:
Release Date : 2014
Read Me written by Roger Horberry and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014 with Advertising copy categories.
Annotation If you've ever struggled to craft a powerful message that really hits the spot, you'll know it's harder than it looks. Wouldn't it be helpful to have an expert on hand to explain how the professionals really do it? Better still, how about a whole range of writers ready to pass on their trade secrets? Well that's exactly what you'll find in the pages of this book. Think of it as a rocket-assisted launch for your writing career, structured over ten distinct lessons and illustrated with classic and contemporary international examples of the best copywriting. Designed to help anyone who works with words improve their writing, this book is packed with practical techniques and features effective exercises to pump up your persuasive powers. Includes inspiring contributions from professional writers, an in-depth look at the challenges involved in writing copy for brands and worked examples that cover writing for digital, brand storytelling and packaging copy.
Million Dollar Copywriting Secrets
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Author : Noah Daniels
language : en
Publisher: BookRix
Release Date : 2014-07-28
Million Dollar Copywriting Secrets written by Noah Daniels and has been published by BookRix this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-07-28 with Self-Help categories.
On the Internet copy is still king. There is just no way around it, if you want to build traffic, improve your search engine rankings and increase your sales you need great sales copy. Unfortunately, with Internet copywriters you usually get what you pay for ... which means most marketers face a difficult decision. - You can pay a fortune for great copywriting that produces results, a.k.a. profits ... unfortunately most of those profits will have to be given back to pay the copywriter. - Or you can use inexpensive copywriters who simply lack the skills to generate the profits you need to truly succeed online and begin to live the wealthy lifestyle you’ve always dreamed about living. It’s your basic no-win situation ... and it alone has crushed the dreams of many, many hard-working Internet marketers. What if I told you that there was a way for you to write the great copy you so desperately need ... yourself? That’s right, even if you flunked high school English class ... even if you currently have trouble stringing together two coherent sentences ... you can learn to write great sales copy! All you have to do is learn what the pros do and copy it ... all you have to do is learn a few simple secrets that the pros use to turn average copy into sales-generating super copy. In the “Million Dollar Copywriting Secrets” you’ll learn: - How to craft killer sales copy that will have your prospects lining up and begging you to sell them your product or service! - How to write attention-grabbing headlines that’ll suck readers into your copy like a 10-ton magnet attracts paperclips! - Magic words you can use in headlines to send reader curiosity soaring through the roof – use these words and prospects will have no choice, they will have to read your letter! - The four principle elements of a successful headline and how to ensure yours has all four! - How to write copy that grabs your readers’ attention and doesn’t let go until they have ordered! - A powerful persuasion technique you can use to dramatically increase the effectiveness of your copy! - The proper way to use testimonials to strengthen your copy – you may be very surprised by what you learn here as well as by how many marketers are currently doing this all wrong! - How to make an offer your readers can’t refuse! - How create a sense of urgency that’ll have your prospects pulling out there credit cards and ordering before they even realize what’s going on! - The one thing you should never, ever do in sales copy – do this and you are doomed to fail, I repeat, doomed to fail! - What element all Internet sales letters must have to be successful – you’d be amazed at how many marketers and even professional copywriters leave this out ... put it in your letter and watch your profits skyrocket! - The nine basics of all great sales letters – just follow these simple steps to create your own sales-generating letters ... you are sure to be amazed at how easy it is to do! ... and much more!
How To Write Better Copy
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Author : Steve Harrison
language : en
Publisher: Pan Macmillan
Release Date : 2016-09-08
How To Write Better Copy written by Steve Harrison and has been published by Pan Macmillan this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-09-08 with Self-Help categories.
Whether you're an agency writer in need of inspiration, a one-woman-band drumming up work from new clients, an established business trying to get more from that mysterious thing called 'content', or you simply want to persuade your colleagues to adopt your point of view, How To Write better Copy by Steve Harrison will help you write better copy. It starts with the thinking before the writing, and how to create the all-important Brief. Then it takes you step-by-step from how to write a headline to how to get the response you want from your reader. With examples at every stage, and explanations based on both the author's twenty-five years' experience and recent scientific research, this book will help hone your skills - whether you're writing websites or press ads, e-zines or direct mail, brochures or blogs, posters or landing pages, emails or white papers.
The Copywriter S Handbook
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Author : Robert W. Bly
language : en
Publisher: Holt Paperbacks
Release Date : 2007-04-01
The Copywriter S Handbook written by Robert W. Bly and has been published by Holt Paperbacks this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-04-01 with Business & Economics categories.
The classic guide to copywriting, now in an entirely updated third edition This is a book for everyone who writes or approves copy: copywriters, account executives, creative directors, freelance writers, advertising managers . . . even entrepreneurs and brand managers. It reveals dozens of copywriting techniques that can help you write ads, commercials, and direct mail that are clear, persuasive, and get more attention—and sell more products. Among the tips revealed are • eight headlines that work—and how to use them • eleven ways to make your copy more readable • fifteen ways to open a sales letter • the nine characteristics of successful print ads • how to build a successful freelance copywriting practice • fifteen techniques to ensure your e-mail marketing message is opened This thoroughly revised third edition includes all new essential information for mastering copywriting in the Internet era, including advice on Web- and e-mail-based copywriting, multimedia presentations, and Internet research and source documentation, as well as updated resources. Now more indispensable than ever, The Copywriter's Handbook remains the ultimate guide for people who write or work with copy. "I don't know a single copywriter whose work would not be improved by reading this book." —David Ogilvy
Copywriting For Profit
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Author : Joseph Robinson
language : en
Publisher: Independently Published
Release Date : 2020-01-20
Copywriting For Profit written by Joseph Robinson and has been published by Independently Published this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-01-20 with categories.
Would you like to be able to use the ability of copywriting to help others save or earn money, all the while increasing your earning potential? Would you like to know that you can do virtually all of this online with some research and practice with writing and providing useful information? You might have difficulty with writing. Perhaps you have some articles or emails that you're sending out to potential customers that aren't being replied to or ranking well in search engines. This is where copywriting comes in! The "art of copywriting" will help you craft your writing in such a way where you are able to convey a point of benefit to someone in how they can benefit from your service or product, in exchange for money - all the while, increasing your earning potential. What else will you gain from reading this book? Learning platforms in order to start building your copywriting service and examples from experts. The essential traits for becoming a good copywriter. SEO writing techniques that help your content rank well in search engines, especially Google, ultimately driving more readers to your website. Finding a profitable niche/topic to write about and tools that you can use to help verify. Copywriting tips and tricks from well renowned experts to help you avoid many of the pitfalls of copywriting. Various types of copywriters and how you can find your niche and excel in it, including where to place yourself where needed in the industry. Tips for compiling a portfolio of your work to show your professionalism. Adapting to different types of writing styles in copywriting and its forms. Good habits that are easily approachable that can be implemented to start your copywriting journey. Specific points to highlight in copywriting and why, plus so much more! So, you may have wanted to improve your writing style and abilities, blog articles, emails and improve search rankings - ultimately improving your website. However, you may have not known of the best steps to do this at the time. Well, this book covers all of the above, plus all of the inner workings of what makes a great copywriter. So, go ahead and click on the cover to get a "sneak peek" of the book and then click "Buy Now" to start your journey today! As a writing coach, Joseph Robinson has helped many people with their writing styles and abilities and helped take them to new heights. He provides insightful information that's easily comprehensible, has confidence in those he works with and provides encouragement along the way.