Handbook Of Semiotics
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Handbook Of Semiotics
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Author : Winfried Noth
language : en
Publisher: Indiana University Press
Release Date : 1990-09-22
Handbook Of Semiotics written by Winfried Noth and has been published by Indiana University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1990-09-22 with Language Arts & Disciplines categories.
History and Classics of Modern Semiotics -- Sign and Meaning -- Semiotics, Code, and the Semiotic Field -- Language and Language-Based Codes -- From Structuralism to Text Semiotics: Schools and Major Figures -- Text Semiotics: The Field -- Nonverbal Communication -- Aesthetics and Visual Communication.
International Handbook Of Semiotics
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Author : Peter Pericles Trifonas
language : en
Publisher: Springer
Release Date : 2015-05-11
International Handbook Of Semiotics written by Peter Pericles Trifonas and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-05-11 with Philosophy categories.
This book provides an extensive overview and analysis of current work on semiotics that is being pursued globally in the areas of literature, the visual arts, cultural studies, media, the humanities, natural sciences and social sciences. Semiotics—also known as structuralism—is one of the major theoretical movements of the 20th century and its influence as a way to conduct analyses of cultural products and human practices has been immense. This is a comprehensive volume that brings together many otherwise fragmented academic disciplines and currents, uniting them in the framework of semiotics. Addressing a longstanding need, it provides a global perspective on recent and ongoing semiotic research across a broad range of disciplines. The handbook is intended for all researchers interested in applying semiotics as a critical lens for inquiry across diverse disciplines.
Handbook Of Semiotics
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Author : Ashley Barnett
language : en
Publisher: Murphy & Moore Publishing
Release Date : 2021-11-16
Handbook Of Semiotics written by Ashley Barnett and has been published by Murphy & Moore Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-11-16 with Education categories.
The study of sign processes, which include any activity, conduct or process that involves signs, is called semiotics. A sign is defined as anything that communicates a meaning to the interpreter, other than the sign itself. Signs can be communicated through any of the senses. This includes visual, auditory, tactile, olfactory or gustatory senses. In the study of semiotics, signs and symbols are considered to be a significant part of communications. Unlike linguistics, it also studies non-linguistic sign systems. Signs and sign processes, indication, designation, likeness, analogy, allegory, metonymy, metaphor, symbolism, signification and communication are all studied in this field. Some of its major subfields are syntactics, cognitive semiotics, finite semiotics and pictorial semiotics. This book is a valuable compilation of topics, ranging from the basic to the most complex advancements in semiotics. It provides comprehensive insights into this field. Researchers and students in this field will be assisted by this book.
Handbook Of Semiotics
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Author : Winfried Nöth
language : en
Publisher:
Release Date : 1990
Handbook Of Semiotics written by Winfried Nöth and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1990 with Language Arts & Disciplines categories.
"" --Thomas Sebeok""Nöth's handbook is an outstanding encyclopedia that provides first-rate information on many facets of sign-related studies, research results, and applications."" --Social Sciences in General.
The Quest For Meaning
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Author : Marcel Danesi
language : en
Publisher: University of Toronto Press
Release Date : 2007-01-01
The Quest For Meaning written by Marcel Danesi and has been published by University of Toronto Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-01-01 with Literary Criticism categories.
The Quest for Meaning is designed as a guide to basic semiotic theory and practice, discussing and illustrating the main trends, ideas, and figures of semiotics.
Handbook Of Brand Semiotics
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Author : George Rossolatos (Hrsg.)
language : en
Publisher: kassel university press GmbH
Release Date : 2015-11-09
Handbook Of Brand Semiotics written by George Rossolatos (Hrsg.) and has been published by kassel university press GmbH this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-11-09 with Branding (Marketing) categories.
Semiotics has been making progressively inroads into marketing research over the past thirty years. Despite the amply demonstrated conceptual appeal and empirical pertinence of semiotic perspectives in various marketing research streams, spanning consumer research, brand communications, branding and consumer cultural studies, there has been a marked deficit in terms of consolidating semiotic brand-related research under a coherent disciplinary umbrella with identifiable boundaries and research agenda. The Handbook of Brand Semiotics furnishes a compass for the perplexed, a set of anchors for the inquisitive and a solid corpus for scholars, while highlighting the conceptual richness and methodological diversity of semiotic perspectives. Written by a team of expert scholars in various semiotics and branding related fields, such as John A. Bateman, David Machin, Xavier Ruiz Collantes, Kay L. O’Halloran, Dario Mangano, George Rossolatos, Merce Oliva, Per Ledin, Gianfranco Marrone, Francesco Mangiapane, Jennie Mazur, Carlos Scolari, Ilaria Ventura, and edited by George Rossolatos, Chief Editor of the International Journal of Marketing Semiotics, the Handbook is intended as a point of reference for researchers who wish to enter the ‘House of Brand Semiotics’ and explore its marvels. The Handbook of Brand Semiotics, actively geared towards an inter-disciplinary dialogue between perspectives from marketing and semiotics, features the state-of-the-art, but also offers directions for future research in key streams, such as: Analyzing and designing brand language across media Brand image, brand symbols, brand icons vs. iconicity The contribution of semiotics to transmedia storytelling Narrativity and rhetorical approaches to branding Semiotic roadmap for designing brand identity Semiotic roadmap for designing logos and packaging Comparative readings of structuralist, Peircean and sociosemiotic approaches to brandcomms Sociosemiotic accounts of building brand identity online Multimodality and Multimodal critical discourse analysis Challenging the omnipotence of cognitivism in brand- related research Semiotics and (inter)cultural branding Brand equity semiotics
Quest For Meaning
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Author : Marcel Danesi
language : en
Publisher: University of Toronto Press
Release Date : 2020-09-09
Quest For Meaning written by Marcel Danesi and has been published by University of Toronto Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-09-09 with Language Arts & Disciplines categories.
The go-to introductory guide to semiotic theory and practice, this second edition features a new chapter on semiotics in the digital age and sheds light on how we grasp for meaning in the modern world.
This Means This This Means That
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Author : Sean Hall
language : en
Publisher: Laurence King Publishing
Release Date : 2012-03-07
This Means This This Means That written by Sean Hall and has been published by Laurence King Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-03-07 with Design categories.
Semiotics is the theory of signs, and reading signs is a part of everyday life: from road signs that point to a destination, to smoke that warns of fire, to the symbols buried within art and literature. Semiotic theory can, however, seem mysterious and impenetrable. This introductory book decodes that mystery using visual examples instead of abstract theory. Read straight through or dipped into regularly, this book provides practical examples of how meaning is made in contemporary culture.
Semiotics Around The World
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Author : International Association for Semiotic Studies. Congress
language : en
Publisher: Walter de Gruyter
Release Date : 1997
Semiotics Around The World written by International Association for Semiotic Studies. Congress and has been published by Walter de Gruyter this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997 with Language Arts & Disciplines categories.
No detailed description available for "Semiotics around the World: Synthesis in Diversity".
Semiotics
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Author : Semiotic Society of America. Meeting
language : en
Publisher:
Release Date : 2003
Semiotics written by Semiotic Society of America. Meeting and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Semiotics categories.