Guerrilla Marketing Research
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More Guerrilla Marketing Research
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Author : Robert J. Kaden
language : en
Publisher: Kogan Page Publishers
Release Date : 2009-09-03
More Guerrilla Marketing Research written by Robert J. Kaden and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-09-03 with Business & Economics categories.
More Guerrilla Marketing Research, the follow-up title to Guerrilla Marketing Research destroys the myth that only big companies can afford marketing research. The new book focuses on why small and mid-sized businesses can benefit from conducting focus groups and surveys - and how they can do it, by asking the right questions, the right way, and effectively using the answers to make more money. Authored by Robert J.Kaden, Gerald Linda and Jay Conrad Levinson, More Guerrilla Marketing Research includes new and updated material on setting research goals and objectives; how to set a research budget; secondary research; qualitative research; research into emotions; customer satisfaction research; and the future of marketing research. This compelling book will take readers on a fascinating journey through one of the most misunderstood and under-utilized marketing techniques. The secrets unveiled and the tips offered will benefit the most sceptical business owner, manager or entrepreneur.
Guerrilla Marketing Research Marketing Research Techniques That Can Help Any Business Make More Money
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Author : Robert J Kaden
language : en
Publisher:
Release Date :
Guerrilla Marketing Research Marketing Research Techniques That Can Help Any Business Make More Money written by Robert J Kaden and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
Guerrilla Marketing Research
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Author : Robert J. Kaden
language : en
Publisher: Createspace Independent Publishing Platform
Release Date : 2006-10-02
Guerrilla Marketing Research written by Robert J. Kaden and has been published by Createspace Independent Publishing Platform this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-10-02 with categories.
Is This Book For You? "My business is slow and getting slower. I've tried a million ways to get new customers but I don't get any real results. I just don't understand why it's so hard to grow my business." Thousands of entrepreneurs and small businesses suffer from not understanding their customers. They don't what they are doing right that causes customers to come to them. And, importantly, they don't know why customers choose to shop a competitor instead. Essentially, they lack a clear understanding of the needs of their customers and prospects which, if exploited, would assuredly grow their business. Often ego or downright stubbornness prevents entrepreneurs or small-business executives from using market research. They think they know the needs of their customers better than the customers themselves. Frequently, they feel that marketing research is too expensive, complex or just won't provide new answers. As such, they plough blindly ahead, wasting money on dull or meaningless advertising, promotion or sales events or introducing irrelevant new products or services. They fail to understand that a small expenditure on marketing research could point them in the right direction. Market research is not a black box. It is not just for big companies. It can be used effectively and economically by any business or entrepreneur seeking to maximize the opportunities for success and minimize the costs of failures. Essentially, Guerrilla Marketing Research provides the hands on tools so that small and mid-size businesses can use marketing research to ensure success and prevent imminently preventable failures. Here's What It's About: Guerrilla Marketing Research-Marketing Research Techniques That Will Make Any Business More Money Guerrilla Marketing Research trades off the well-know Guerrilla Marketing franchise. It explains how to use market research as tool for more effectively developing marketing, sales promotion or new product endeavors. Importantly, it illustrates how big companies use market research to make money and how small companies can do the same at a fraction of the cost. In doing so, it explains to small and mid-size companies and entrepreneurs, and even larger businesses that don't employ market research professionals, how marketing research can add to their bottom line.
An Investigaton Into The Relevance Of Guerrilla Marketing To Small And Medium Sized Enterprises
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Author : Benjamin Bach
language : en
Publisher: GRIN Verlag
Release Date : 2007-12-10
An Investigaton Into The Relevance Of Guerrilla Marketing To Small And Medium Sized Enterprises written by Benjamin Bach and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-12-10 with Business & Economics categories.
Bachelor Thesis from the year 2006 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1.9, University of Lincoln (Faculty of Business & Law), course: Marketing & Advertising, language: English, abstract: Guerrilla (ge’rilə) marketing; an unconventional way of promotional marketing activities on a low-budget level. This aggressive marketing approach is characterised by creative and legal attacks targeted on competitors in order to maintain or increase awareness and impact to the customer. Guerrilla marketing stands for focusing on conventional goals such as profit or growth, but doing it by using exceptional promotional approaches, like advertising in yellow pages, wild postings or non-traditional outdoor advertising media vehicles. Customers are confronted with an increasing amount of advertising messages per day and therefore organisations have to develop advertising approaches to stand out in today’s media fragmentation. Especially small and medium-sized enterprises are having greater internal limitations regarding a restricted budget for marketing communications and facing bigger external uncertainties than large organisation. Thus, marketing campaigns have to become profitable for an enterprise. The low-cost communication effort is one of the major issues for guerrilla marketers. It is particular relevant for a small company to apply a differentiated set of promotional methods to diversify itself from competition, but guerrilla marketing is also becoming more adopted by large enterprises. This dissertation aims to give the reader a complementary insight of guerrilla marketing and investigates its relevance for a small and medium-sized enterprise (SME) in terms of generating profit. The purpose of this study is to identify how relevant this approach is to guerrilla entrepreneurs in small organisations, regarding profitability and flexibility in respect of strategy execution. The first section of this dissertation is concerned with the literal meaning and theory of guerrilla marketing, and its suitability for small and medium-scaled organisations. The second part focuses on the conduction of the survey which has been carried out in order to underline this research with qualitative and quantitative findings. Those findings are visualised and analysed in part three. The fourth part of this research study forms the implications of findings part, in which the results will be evaluated regarding the relevance of guerrilla marketing to small companies. The conclusion of this dissertation combined with a comparison between theory and practice highlight the last section of this research study.
More Guerrilla Marketing Research
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Author : Robert J Kaden
language : en
Publisher:
Release Date : 2010-01-01
More Guerrilla Marketing Research written by Robert J Kaden and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-01-01 with categories.
Guerrilla Marketing During Tough Times
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Author : Jay Conrad Levinson
language : en
Publisher: Morgan James Publishing
Release Date : 2011-08-01
Guerrilla Marketing During Tough Times written by Jay Conrad Levinson and has been published by Morgan James Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-08-01 with Business & Economics categories.
The multimillion-selling creator of Guerrilla Marketing offers action steps for businesses stuck in a rut or roiled by a recession. Chances are, your business could use some help about now, regardless of the ups or downs of the economy. Let's face it, we all could. In this book, bestselling author Jay Conrad Levinson gives you a treasure trove of marketing tactics to help you weather even the toughest times. It tells you exactly how to position your business so you can propel to new heights you never dreamt were possible. Each of the twelve chapters in Guerrilla Marketing During Tough Times includes action steps you can use, and an exercise to help you focus your energy on the areas of your business you must change. It's real-life advice from a real marketing expert.
Leading Edge Marketing Research
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Author : Robert J. Kaden
language : en
Publisher: SAGE
Release Date : 2011-11-09
Leading Edge Marketing Research written by Robert J. Kaden and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-11-09 with Business & Economics categories.
Designed for advanced business students, marketing research academics, practitioners and consultants Leading-Edge Marketing Research provides guidance on how to master, apply, and disseminate knowledge of recent innovative developments in marketing research.
A Study On Awareness And Effectiveness Of Guerrilla Marketing Technique An Innovative Means Of Advertising
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Author : Priti Jeevan
language : en
Publisher:
Release Date : 2017
A Study On Awareness And Effectiveness Of Guerrilla Marketing Technique An Innovative Means Of Advertising written by Priti Jeevan and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017 with categories.
The ever-increasing number of similar products has made it difficult for potential customers to choose, making the price the most important criteria. Consequently, the companies became aware of the need to differentiate, starting from the way they deliver the brand message. Therefore, the unconventional means of promotion offer a way out of the advertising clutter, creating a lasting image of the brand in the mind of the consumer. This research is concentrating only one part of unconventional ways of advertising that is guerrilla marketing. This study “A study on Awareness and Effectiveness of “Guerrilla marketing technique” - an innovative means of Advertising” is a descriptive paper which focuses on effectiveness of unconventional means of advertising particularly Guerrilla Marketing Technique. This study is also done to understand Consumers/Buyers awareness towards Guerrilla Marketing Technique. The research uses primary data in the form of questionnaire for the collection of data. The data collected has been analysed in the form of percentages. Conclusions, based on the outcome, hereby obtained were drawn and decisions were taken about the said objectives. This study will highlight the importance of the company to move towards unconventional methods to reach out to the consumers. This strategy would benefit both the organisations and the consumers. The primary purpose of this paper is to stimulate further discussion among businesses and to be used in dialogue with stakeholders.
Guerrilla Marketing Research
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Author : Robert J. Kaden
language : ro
Publisher:
Release Date : 2008
Guerrilla Marketing Research written by Robert J. Kaden and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with categories.
Guerilla Marketing Practices In Unilever
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Author : Dilhani Perera
language : en
Publisher:
Release Date : 2018-03-25
Guerilla Marketing Practices In Unilever written by Dilhani Perera and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-03-25 with categories.
Research Paper (undergraduate) from the year 2017 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, language: English, abstract: Most of the marketers need to have a strong desire for strategic marketing that can bring potential customers and increase profit in today's competitive markets. The main idea of this paper is to define concepts of guerilla marketing and key issues of guerilla marketing. Not only is because it supposed to propose new ways of effective guerilla marketing. Furthermore, this research is reviewed the problems and characteristic principle faced by the guerrilla marketing. In addition to that it is going to be discussed the disadvantages faced of the guerilla marketing. One of the issues that are faced by the guerilla marketing is that ethical issues such as vandalizing property, negative possible impact on the company.