Google Semantic Search

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Google Semantic Search In Ireland Personalisation Trust Influence Reliance Reputation And Ethics

Google Semantic Search In Ireland Personalisation Trust Influence Reliance Reputation And Ethics written by Pierce Ivory and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-05-02 with Business & Economics categories.

Master's Thesis from the year 2015 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: First Class Honours, , course: Masters Degree in Digital Marketing - Semantic Search Personalisation, language: English, abstract: This research is an investigation into the Irish public's perception of Google search. The study examines the methods used by Google to present users with the most relevant and satisfactory search results. 95% of the online public in Ireland use Google as a search tool. This study aims to uncover true user sentiment in Ireland. The objectives of this research are to reveal how the Irish public view Google in regards to semantic search personalisation, trust, influence, reliance, reputation, and ethics. The existing literature revealed that Google's search engine has evolved from, one that used Boolean Search logic to match keywords, to a semantic engine that understands user intent and context. The literature also reveals how the younger 'Millennial' generation associate the Internet with one brand, Google. The literature examines search personalisation and how intuitive it has become as it serves us with content that matches our online behaviour. We discover that over-personalisation is narrowing our search bubble which in turn can blind us from other information outside our search reach. During the course of this study, a mixed method research was used to measure and discuss public opinion. This study has identified where literature has fallen short. Where gaps have appeared in the literature, qualitative meaning has been extracted from 3 groups of people from differing levels of technical ability and experience. It was discovered that age demographic affects how we view Google as a search engine. Quantitative findings revealed that 75% of users were aware of personalisation but 70% of these users were not always happy with the results. Although a general consensus was formed that personalisation was helpful in many respects, it was also argued, in some camps, that it breached ethical boundaries. Overall, there was a national split whether users considered personalisation ethical or not. This study leaves open the debate of how we perceive Google as a nation but it also gets closer to the truth of how we feel about the search engine on a personal level. The research also confirms that there is plenty of opportunity to carry out further studies into this area.

Google Semantic Search

Google Semantic Search written by David Amerland and has been published by Que Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-06-27 with Business & Economics categories.

Optimize Your Sites for Today’s Radically New Semantic Search Breakthrough “semantic search” techniques are already transforming Google™’s search results. If you want to be found, yesterday’s SEO techniques won’t cut it anymore. Google Semantic Search tells you what to do instead—in plain English. David Amerland demystifies Knowledge Graph™, TrustRank™, AuthorityRank™, personalized and mobile search, social media activity, and much more. Drawing on deep knowledge of Google’s internal workings and newest patents, he also reveals the growing impact of social networks on your SEO performance. Whether you do it yourself or supervise an agency, this is your complete playbook for next-generation SEO! • Learn how Google is delivering answers, not just links—and what it means to you • Profit from Google Now™ and the fragmented, personalized future of search • Prepare for Knowledge Graph™ by growing your online reputation, authority, and trust • Stop using 10 common SEO techniques that no longer work • Discover the truth about Trust Ranking™—and 10 steps to take right now • Go way beyond keywords in today’s new era of content marketing • Strengthen the “social signal” you create on Twitter, Facebook, Google+, and LinkedIn • See why the “First Page of Google” is rapidly become obsolete • Drive unprecedented business value from your online identity and influence • Learn how Google captures meaning in unstructured data—and give it what it wants • Plan for all “4 Vs” of semantic search: Volume, Velocity, Variety, and Veracity • Rapidly transition from technical to strategic search optimization http://helpmyseo.com/google-semantic-search.html

Google Semantic Search

Google Semantic Search written by Dave Amerland and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with Google categories.

Brandweek

Brandweek written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Advertising categories.

Adweek

Adweek written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Advertising categories.

Vols. for 1981- include four special directory issues.

Mediaweek

Mediaweek written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Advertising categories.

International Conference On Multimodal Interfaces

International Conference On Multimodal Interfaces written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Human-computer interaction categories.

Googling Security

Googling Security written by Greg Conti and has been published by Addison-Wesley Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Computers categories.

What Does Google Know about You? And Who Are They Telling? When you use Google's "free" services, you pay, big time-with personal information about yourself. Google is making a fortune on what it knows about you...and you may be shocked by just how much Google does know. Googling Security is the first book to reveal how Google's vast information stockpiles could be used against you or your business-and what you can do to protect yourself. Unlike other books on Google hacking, this book covers information you disclose when using all of Google's top applications, not just what savvy users can retrieve via Google's search results. West Point computer science professor Greg Conti reveals the privacy implications of Gmail, Google Maps, Google Talk, Google Groups, Google Alerts, Google's new mobile applications, and more. Drawing on his own advanced security research, Conti shows how Google's databases can be used by others with bad intent, even if Google succeeds in its pledge of "don't be evil." Uncover the trail of informational "bread crumbs" you leave when you use Google search How Gmail could be used to track your personal network of friends, family, and acquaintances How Google's map and location tools could disclose the locations of your home, employer, family and friends, travel plans, and intentions How the information stockpiles of Google and other online companies may be spilled, lost, taken, shared, or subpoenaed and later used for identity theft or even blackmail How the Google AdSense and DoubleClick advertising services could track you around the Web How to systematically reduce the personal information you expose or give away This book is a wake-up call and a "how-to" self-defense manual: an indispensable resource for everyone, from private citizens to security professionals, who relies on Google. Preface xiii Acknowledgments xix About the Author xxi Chapter 1: Googling 1 Chapter 2: Information Flows and Leakage 31 Chapter 3: Footprints, Fingerprints, and Connections 59 Chapter 4: Search 97 Chapter 5: Communications 139 Chapter 6: Mapping, Directions, and Imagery 177 Chapter 7: Advertising and Embedded Content 205 Chapter 8: Googlebot 239 Chapter 9: Countermeasures 259 Chapter 10: Conclusions and a Look to the Future 299 Index 317

Proceedings Of The Twenty Second Aaai Conference On Artificial Intelligence

Proceedings Of The Twenty Second Aaai Conference On Artificial Intelligence written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Artificial intelligence categories.

Searcher

Searcher written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Database searching categories.