Global Marketing Management Update
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Global Marketing Management
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Author : Masaaki (Mike) Kotabe
language : en
Publisher: John Wiley & Sons
Release Date : 2022-10-04
Global Marketing Management written by Masaaki (Mike) Kotabe and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-10-04 with Business & Economics categories.
An indispensable resource for students of marketing, management, and international business In the newly revised ninth edition of Global Marketing Management, a decorated team of international marketing professionals delivers an authoritative discussion of the realities of global marketing in today’s economy and an insightful exploration of the future of marketing to an international audience. You’ll obtain an integrated understanding of marketing best practices on a global scale, complete with relevant historical background and descriptions of current marketing environments. The latest edition builds on four major structural changes to the global marketing environment: growing anti-globalization sentiment, the growth of information technology tools, the increasing demand for personalization, and the environmental impact of business activity. In-depth case studies offer lively discussions of real-world global marketing campaigns and are accessible online. Global Marketing Management also provides: Thoroughly updated examples and case studies with contemporary information An ongoing emphasis on the increased volatility and uncertainty of today’s global markets Updated discussions of the balance to be struck between pursuing economies of scale and respecting unique cultural sensitivities New explorations of major global environmental and ethical issues New chapters on emerging markets, internet marketing, and corporate social responsibility
Global Marketing Management
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Author : Kotabe
language : en
Publisher: Wiley
Release Date : 2020-01-15
Global Marketing Management written by Kotabe and has been published by Wiley this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-01-15 with categories.
Global Marketing Management, 8th Australia and New Zealand Edition combines academic rigour, contemporary relevance, and student-friendly readability to review how marketing managers can succeed in the increasingly competitive international business environment. This in-depth yet accessible textbook helps students understand state-of-the-art global marketing practices and recognize how marketing managers work across business functions to achieve overall corporate goals. The author provides relevant historical background and offers logical explanations of current trends based on information from marketing executives and academic researchers around the world. Designed for students majoring in business, this thoroughly updated eighth edition both describes today's multilateral realities and explores the future of marketing in a global context. Building upon four main themes, the text discusses marketing management in light of the drastic changes the global economy has undergone, the explosive growth of information technology and e-commerce, the economic and political forces of globalisation, and the various consequences of corporate action such as environmental pollution, substandard food safely, and unsafe work environments. Each chapter contains review and discussion questions to encourage classroom participation and strengthen student learning.
Global Marketing Management Update
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Author : Masaaki (Mike) Kotabe
language : en
Publisher:
Release Date : 1998
Global Marketing Management Update written by Masaaki (Mike) Kotabe and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998 with Business & Economics categories.
For further information on this book, visit the website at: www.wiley.com/college/kotabe
Global Marketing Management
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Author : Warren J. Keegan
language : en
Publisher:
Release Date : 2002
Global Marketing Management written by Warren J. Keegan and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Business & Economics categories.
This leading book in international marketing features comprehensive cases that cover consumer, industrial, low tech and high tech, product and services marketing. Specific chapter topics examine the global economic environment; the social and cultural environment; the political, legal, and regulatory environments; global customers; global marketing information systems and research; global targeting, segmenting and positioning; entry and expansion strategies: marketing and sourcing; cooperation and global strategic partnerships; competitive analysis and strategy; product decisions; pricing decisions; channels and physical distribution; global advertising; promotion: personal selling, public relations, sales promotion, direct marketing, trade shows, sponsorship; global e-marketing; planning, leading, organizing, and monitoring the global marketing effort; and the future of global marketing. For individuals interested in a career in marketing.
Global Marketing Management
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Author :
language : en
Publisher:
Release Date : 2014
Global Marketing Management written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014 with categories.
Global Marketing Management
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Author : Kiefer Lee
language : en
Publisher: Oxford University Press, USA
Release Date : 2009
Global Marketing Management written by Kiefer Lee and has been published by Oxford University Press, USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Export marketing categories.
'Global Marketing Management' provides comprehensive coverage of the issues which define marketing in the world today, equipping students with some of the most current knowledge and practical skills to help them make key management decisions in the dynamic and challenging global trade environment.
Global Marketing Management
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Author : Masaaki (Mike) Kotabe
language : en
Publisher: Wiley
Release Date : 2016-09-26
Global Marketing Management written by Masaaki (Mike) Kotabe and has been published by Wiley this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-09-26 with Business & Economics categories.
Global Marketing Management
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Author : Warren J. Keegan
language : en
Publisher:
Release Date : 1997
Global Marketing Management written by Warren J. Keegan and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997 with Export marketing categories.
Global Marketing Management
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Author : Warren J. Keegan
language : en
Publisher:
Release Date : 2014
Global Marketing Management written by Warren J. Keegan and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014 with Export marketing categories.
For courses in International Marketing and Global Marketing. This is the leading MBA text in international marketing-with comprehensive cases.
Global Marketing Management
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Author : Warren Keegan
language : en
Publisher:
Release Date : 1991
Global Marketing Management written by Warren Keegan and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1991 with categories.