Gender Issues And Consumer Behavior
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Gender Issues And Consumer Behavior
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Author : Janeen Arnold Costa
language : en
Publisher: SAGE Publications, Incorporated
Release Date : 1994-08-15
Gender Issues And Consumer Behavior written by Janeen Arnold Costa and has been published by SAGE Publications, Incorporated this book supported file pdf, txt, epub, kindle and other format this book has been release on 1994-08-15 with Business & Economics categories.
On the influence of gender on consumer behavior
Gender Issues And Consumer Behavior
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Author :
language : en
Publisher:
Release Date : 1994
Gender Issues And Consumer Behavior written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1994 with categories.
Gender Culture And Consumer Behavior
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Author : Cele C. Otnes
language : en
Publisher: Routledge
Release Date : 2012-04-27
Gender Culture And Consumer Behavior written by Cele C. Otnes and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-04-27 with Business & Economics categories.
This book covers the gamut of topics related to gender and consumer culture. Changing gender roles have forced scholars and practitioners to re-examine some of the fundamental assumptions and theories in this area. Gender is a core component of identity and thus holds significant implications for how consumers behave in the marketplace. This book offers innovative research in gender and consumer behavior with topics relevant to psychology, marketing, advertising, sociology, women’s studies and cultural studies. It offers 16 chapters of cutting-edge research on gender, international culture and consumption. Unique to this volume is its emphasis on consumption and masculinity and inclusion of topics on a rapidly changing world of issues related to culture and gender in advertising, communications, psychology and consumer behavior.
Research In Consumer Behavior
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Author : Elizabeth C. Hirschman
language : en
Publisher: JAI Press(NY)
Release Date : 1991
Research In Consumer Behavior written by Elizabeth C. Hirschman and has been published by JAI Press(NY) this book supported file pdf, txt, epub, kindle and other format this book has been release on 1991 with Business & Economics categories.
Gendering Theory In Marketing And Consumer Research
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Author : Zeynep Arsel
language : en
Publisher: Routledge
Release Date : 2018-10-03
Gendering Theory In Marketing And Consumer Research written by Zeynep Arsel and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-10-03 with Business & Economics categories.
Gendering Theory in Marketing and Consumer Research showcases state-of-the-art scholarship on gender in the field of marketing and consumer research. The book presents seven original contributions by a group of internationally renowned academics, who take up the task of theorising gender and gendering theory in new ways, accommodating recent intersectional, material-discursive, and practice-oriented theorisations. Connecting the study of marketing and consumer behaviour to different theoretical perspectives on gender, the contributors explore and critically examine the gendered nature and dimensions of contemporary marketplace activity. Through innovative conceptual development and insightful empirical analyses, the book offers important scholarly contributions to the literature on gender, marketing, and consumer research, and advances our understanding of gender as lived experience and socially regulated performance. It also frequently employ an intersectionalist perspective, theorising gender as only a part of one’s subject position, which is constituted by mutually reinforcing categories. The book will be essential reading for students, scholars, and practitioners who are interested in the implications and contemporary manifestations of gender as a cultural category in the marketplace. This book was originally published as a special issue of the Journal of Marketing Management.
Gender Taste And Material Culture In Britain And North America 1700 1830
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Author : John Styles
language : en
Publisher: Paul Mellon Centre for Studies in British Art
Release Date : 2006
Gender Taste And Material Culture In Britain And North America 1700 1830 written by John Styles and has been published by Paul Mellon Centre for Studies in British Art this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Art categories.
Between 1700 and 1830, men and women in the English-speaking territories framing the Atlantic gained unprecedented access to material things. The British Atlantic was an empire of goods, held together not just by political authority and a common language, but by a shared material culture nourished by constant flows of commodities. Diets expanded to include exotic luxuries such as tea and sugar, the fruits of mercantile and colonial expansion. Homes were furnished with novel goods, like clocks and earthenware teapots, the products of British industrial ingenuity. This groundbreaking book compares these developments in Britain and North America, bringing together a multi-disciplinary group of scholars to consider basic questions about women, men, and objects in these regions. In asking who did the shopping, how things were used, and why they became the subject of political dispute, the essays show the profound significance of everyday objects in the eighteenth-century Atlantic world.
Effects Of Gender Marketing On Consumer Behaviour
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Author : Tobias Wolf
language : en
Publisher: GRIN Verlag
Release Date : 2008-05-21
Effects Of Gender Marketing On Consumer Behaviour written by Tobias Wolf and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-05-21 with Business & Economics categories.
Seminar paper from the year 2007 in the subject Business economics - Offline Marketing and Online Marketing, grade: B+, BI - Norwegian School of Management (Norwegian School of Management), course: Understanding the Consumer, language: English, abstract: Introduction Consumers decision-making styles are supposed to represent a durable cognitive orientation towards shopping and purchasing that dominates choices. Therefore they should be important to marketers because they are linked to purchase behaviour and sales inseparably (Mitchell and Walsh 2004). Bristor and Fischer (1993) stated, “gender is a social concept referring to psychologically, sociologically, or culturally rooted traits, attitudes, beliefs, and behavioural tendencies. Because gender is a pervasive filter through which individuals experience their social world, consumption activities are fundamentally gendered.” When Gender Marketing was developed in the United States 15 years ago, it evolved out of the diversity approach. To realize that men’s and women’s needs are different and that products are not gender neutral was just a logical consequence out of the practice with differing consumer needs within different ethnical, religious or cultural groups (Flocke 2006). The main goal of gender marketing is to implement differing needs of men and women into the development, distribution, price setting and communication of products and services. Maintainers of this approach consider it as important because of the emerging differences between men and women in their way to articulate consumption desires, making purchase intentions or evaluate products (Flocke 2006). According to Mitchell and Walsh (2004) “males and females want different products and they are likely to have different ways of thinking about obtaining these” (:331). The aim of this paper is to find out how the commitment to a product is increasing by using gender specific advertisement compared to gender neutral advertisement. Therefore, after a short overview about stated gender differences in the scientific literature, it will discuss three different theoretical models in order to design a testing method: the CVPA (Centrality of Visual Product Aesthetics) as an approach to identify customer concerns about visuals, the selectivity model to discover gender differences in information processing and finally the C-Sconstruct to detect affections to either connected or separated advertisement appeals. After the evolvement of several hypotheses according to the used models the proposal provides a method for testing the stated presumptions and end up with managerial implications and suggestions for further research.
Gender After Gender In Consumer Culture
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Author : Elisabeth Tissier-Desbordes
language : en
Publisher: Routledge
Release Date : 2020-12-23
Gender After Gender In Consumer Culture written by Elisabeth Tissier-Desbordes and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-12-23 with Business & Economics categories.
Gender After Gender in Consumer Culture provides an updated discussion of how gender cuts across consumer culture, in light of increasing gender fragmentation and integration with other identity positions. Sex, the biological distinction male/female, and gender, which refers to a person’s sense of being male, female, or any other combinations of these, inform issues as varied as personal identity, social interactions, and market behaviours. First, contributions account for the increasing fluidity and/or fragmentation of gender positions, which reshape the interplay between consumers and marketers. Second, they provide a timely illustration of how consumption and markets concur in contrasting gender inequalities, taken both individually and jointly (e.g., at the intersection of ethnicity or positions of market marginalisation). Third, chapters question the role of gender in granting personal and societal well-being, as they reflect on the collective capacity of constantly undoing gender stereotypes. Focusing on gender, this book allows the reader to trace the links among cultural categories (e.g. masculinity, femininity, gender identity), social phenomena, and market (dis)functioning. The chapters in this book were originally published as a special issue in the journal Consumption Markets & Culture.
Handbook Of Research On Gender And Marketing
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Author : Susan Dobscha
language : en
Publisher: Edward Elgar Publishing
Release Date : 2019
Handbook Of Research On Gender And Marketing written by Susan Dobscha and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019 with Consumer behavior categories.
Susan Dobscha and the authors in this Handbook provide a primer and resource for scholars and practitioners keen to develop or enhance their understanding of how gender permeates marketing decisions, consumer experiences, public policy initiatives, and market practices.
Gender Commerce Past Development And New Technologies In Online Marketing To Influence Customers Buying Behavior
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Author : Viviane Dorp
language : en
Publisher: GRIN Verlag
Release Date : 2017-05-12
Gender Commerce Past Development And New Technologies In Online Marketing To Influence Customers Buying Behavior written by Viviane Dorp and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-05-12 with Business & Economics categories.
Bachelor Thesis from the year 2017 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,7, University of Frankfurt (Main), language: English, abstract: Gender marketing as a new holistic marketing approach has been intensely discussed over the last couple of years. At the first glance it can surely appear discriminating to differentiate customers by gender, but the genuine intention of gender marketing is to accept and appreciate both genders as they are and develop products according to their gender specific needs. Therefore, it is important to understand that by talking about gender it does not imply talking about fixed roles of males and females in society. Those roles have changed significantly over the last decades and are expected to continue changing over upcoming years. It rather means taking gender specific needs, wishes and characteristics in consideration while developing products and company strategies in order to achieve long-term success and customer loyalty. But why is this even relevant? Women have been buying products anyway, right? Certainly, women have been buying products without a gender specific approach already. However, the truth is that our markets are saturated and the flood of information customers are confronted with everyday exceeds their cognitive ability. This itself shows the importance of tailoring products as well as communication strategies to customers’ needs. Additionally, as mentioned above, social statuses of men and women have been changing continuously. As a result of women’s access to higher education, better careers and with that higher incomes independence of women has enhanced over time. Even if women already have a strong purchasing power, it has not reached its full potential, yet. What also comes along with being independent and earning own money, is making ones own decisions. Women and men differ in their general decision making process and buying behavior. Thinking of women already buying products, which do not perfectly fit their needs, in an environment (either offline or online) they do not feel completely comfortable in, it can lead to an enormous competitive advantage to adjust product and selling strategies to your customers’ needs.Transferring this to e-commerce and buying behavior online, there are significant differences between male and female throughout the decision making process that draw companies‘ attention in order to optimize communication strategies and product development.