Franchising Strategies

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Franchising Strategies

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Author : Ed Teixeira
language : en
Publisher: Routledge
Release Date : 2022-07-01

Franchising Strategies written by Ed Teixeira and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-07-01 with Business & Economics categories.

A comprehensive and accessible companion to a proven business model, this book shows how to franchise an existing business, supported by case studies, data, and research reports on the franchise industry. For small to medium sized businesses, franchising can lead to successful and profitable growth, and plays an important role within the US economy. Utilizing a proprietary dataset with the most up-to-date statistics regarding a range of franchising trends, this analytical guide is based on management research frameworks that will lead to better understanding of a range of franchising strategies. Issues covered include: The franchising business model, including its history, economic impact, and regulations Critical factors that significantly influence franchising success, enabling a comprehensive feasibility analysis of franchising potential or existing business ideas Implementation components of franchising strategies, such as different franchise structures, regional development plans, and future trends With its clear focus and practical orientation, this book will be a valuable resource for entrepreneurs, as well as undergraduate and postgraduate students, interested in acquiring the knowledge, skills, and abilities to succeed in franchising.

Franchising A Good Strategy For A Company Operating Throughout Europe Case Study Benetton

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Author : Christine Klock
language : en
Publisher: GRIN Verlag
Release Date : 2004-11-28

Franchising A Good Strategy For A Company Operating Throughout Europe Case Study Benetton written by Christine Klock and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-11-28 with Business & Economics categories.

Seminar paper from the year 2004 in the subject Business economics - Business Management, Corporate Governance, grade: 1,0 (A), University of Abertay Dundee, language: English, abstract: The purpose of this dissertation is to focus on franchising and to examine, if franchising is a good strategy for a company operating throughout Europe. In order to find an answer to this question further sub-tasks have to be researched. It will identify the characteristics of the franchise system and its advantages and disadvantages. Furthermore, why franchising is a useful hybrid organisational form for organisations to entry, be in business and to expand without enormous financial resources. Moreover, criteria in terms of transaction costs and resource scarcity will be explained. Once a company decides to go abroad and to target a certain European country, it has to develop and determine a strategy to enter the new market. There are several methods a company can use, for example indirect, exporting, direct exporting, licensing, franchising, joint ventures, direct investment and informal networks. Considering as a case study the corporate strategy of the Italian company Benetton, it will be analysed, if franchising is a successful mode to be used in business and to expand throughout Europe. Here is to be added that the analysis of the franchise system of Benetton will occur exclusively through the selection of the most important characteristics of a franchising strategy highlighted in chapter three. An extension of this selection would go beyond the scope of this project. The dissertation consists of (including this introduction chapter one) six chapters. Chapter two encompasses the theoretical framework. Here, agency theory and transaction costs analysis will be explained. The agency theory will be used to explain the business relationship between franchisor and franchisee. Coase developed in 1937 the transaction costs analysis which was further developed by Williamson (Williamson and Masten 1999, p.181), however, this approach could explain the importance for organisations to find the suitable coordination structures, whether be it vertical integration, non-vertical integration, or a hybrid form that includes elements of both. Furthermore, the agency theory and the transaction costs analysis will be applied to franchising. Accordingly, franchising as a hybrid organisational form will be explained in detail. In chapter three the trend of franchising in Europe will be analysed and the international franchise concept with its advantages and disadvantages will be explained. This involves the master franchising.

Franchising

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Author : Robert T. Justis
language : en
Publisher: Dame Publications
Release Date : 2003

Franchising written by Robert T. Justis and has been published by Dame Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Business & Economics categories.

Franchising, 3e provides an overall evaluation of the world of franchising. First, students learn a comprehensive review of how to start and manage a franchising system à ;- how to become a franchisor. In addition the book provides a look inside how the franchisee can chose and develop a single franchise unit. This book is an all-inclusive look at franchising and it helps anyone who wants to work in a franchising business.

Strategic Market Entry Analysis For Corky S Expansion Into Canada Legal And Business Perspectives

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Author : Joeleen Kimbell
language : en
Publisher: GRIN Verlag
Release Date : 2025-01-13

Strategic Market Entry Analysis For Corky S Expansion Into Canada Legal And Business Perspectives written by Joeleen Kimbell and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-01-13 with Business & Economics categories.

Case Study from the year 2024 in the subject Business economics - Offline Marketing and Online Marketing, grade: A, , language: English, abstract: This paper aims to give the market entry analysis for Corky, a Portuguese producer and seller of cork stoppers who intends to penetrate the Canadian market. The issues discussed include market entry modes that cover direct selling, using agents, distribution, licensing, and strategic alliance. The report highlights the importance of knowledge of the laws governing businesses in Canada and consumers’ preferences and the impact of the EU-Canada Free Trade Agreement (FTA), also known as CETA, which has a blockbusting role in eliminating trade barriers and aligning the rules and regulations. Understanding the key benefits, possible difficulties, and outcomes of various entry modes allows us to identify the most appropriate strategy for Corky’s successful market penetration. Some strategic suggestions include using a mixed mode of entry by direct selling, licensing, and franchising to enable the firm to harness local skills without investing heavily at first. Furthermore, it is recommended that Corky interact with those practicing Canadian law to understand the constraints imposed on this scenario and employ aspects of CETA to reduce costs. Therefore, based on the systematic relative market and legal analyses for Corky’s expansion to Canada, the report argues that Corky is ready and capable of creating a large market in Canada and experiencing steady growth.

Strategic Management

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Author : Michael A. Hitt
language : en
Publisher: Thomson South-Western
Release Date : 2003

Strategic Management written by Michael A. Hitt and has been published by Thomson South-Western this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Business & Economics categories.

This text explains how firms achieve strategic competitiveness, emphasizing integration of resources and capabilities to obtain a sustained competitive advantage. The text integrates the resource-based view of the firm with the more traditional model.

Global Marketing Strategies

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Author : Jean-Pierre Jeannet
language : en
Publisher:
Release Date : 1992

Global Marketing Strategies written by Jean-Pierre Jeannet and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1992 with Business & Economics categories.

Franchise Times

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Author :
language : en
Publisher:
Release Date : 2009

Franchise Times written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Franchises (Retail trade) categories.

Crafting And Executing Strategy

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Author : Arthur A. Thompson
language : en
Publisher:
Release Date : 2001

Crafting And Executing Strategy written by Arthur A. Thompson and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with Business & Economics categories.

Bond S Franchise Guide 2006

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Author : Robert E. Bond
language : en
Publisher:
Release Date : 2006-06

Bond S Franchise Guide 2006 written by Robert E. Bond and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-06 with Business & Economics categories.

Considered by many to be the bible of the franchising industry, this complete, up-to-date reference gives definitive and current information on more than 2,200 franchise opportunities in North America, listing companies in 54 different categories. 375 logos. 20 tables. Charts.

Bond S Franchise Guide 2004

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Author : Robert E. Bond
language : en
Publisher:
Release Date : 2004-03-04

Bond S Franchise Guide 2004 written by Robert E. Bond and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-03-04 with Business & Economics categories.

Franchisor profiles, includes franchise attorneys, consultants and service providers.