Fascinate Revised And Updated
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Fascinate Revised And Updated
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Author : Sally Hogshead
language : en
Publisher: HarperBusiness
Release Date : 2016-04-26
Fascinate Revised And Updated written by Sally Hogshead and has been published by HarperBusiness this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-04-26 with Business & Economics categories.
Why is Jägermeister the most popular brand nobody likes? Why do women pay more to be fascinating than they spend on food and clothes? What raises the price of gummy worms by 1000%? And then there’s the most important question of all: How can your brand become impossible to resist? Master marketer Sally Hogshead reveals the surprising answers, providing readers with a framework to fascinating anyone. The word “fascinate” comes from the Latin word fascinare, meaning “to bewitch or hold captive so others are powerless to resist.” Fascination is the most powerful force of attraction, drawing customers into a state of intense focus. This extensively revised and updated edition includes Hogshead’s latest research on the science of fascination. Combining original case studies with award-winning copywriting experience, she gives you the exact words you need to capture the attention of a distracted world. This new edition includes a free assessment tool called the Brand Fascination Profile, which will help you earn attention in any environment. Dive into the science of fascination and learn how to: Increase prices with ideas from poker to Play-Doh Build revenue by learning about the $14 million license plate Get better leads through hypnosis by Sigmund Freud and Steve Jobs Attract raving fans by following the cult of pistachio ice cream Whether you realize it or not, your brand is already applying one of the seven Advantages Hogshead describes here: Innovation, Passion, Power, Prestige, Mystique, Alert, or Trust. The question is, how can you apply these core Advantages to stand out in a crowded and distracted world? Hundreds of large corporations, small businesses, and universities—including Twitter, IBM, Porsche, and New York University—use the Fascinate system to captivate their customers. Why? The answers are in this book.
Fascinate
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Author : Sally Hogshead
language : en
Publisher: HarperCollins
Release Date : 2016-04-26
Fascinate written by Sally Hogshead and has been published by HarperCollins this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-04-26 with Business & Economics categories.
The New York Times–bestselling author shows you how the perfect words can captivate your customers and how your brand can harness the force of attraction. Why is Jägermeister the most popular brand nobody likes? Why do women pay more to be fascinating than they spend on food and clothes? What raises the price of gummy worms by 1000%? And then there's the most important question of all: How can your brand become impossible to resist? Master marketer Sally Hogshead reveals the surprising answers, providing readers with a framework to fascinating anyone. This extensively revised and updated edition includes Hogshead's latest research on the science of fascination. Combining original case studies with award-winning copywriting experience, she gives you the exact words you need to capture the attention of a distracted world. This new edition includes a free assessment tool called the Brand Fascination Profile, which will help you earn attention in any environment by learning how to: Increase prices with ideas from poker to Play-Doh Build revenue by learning about the $14 million license plate Get better leads through hypnosis by Sigmund Freud and Steve Jobs Attract raving fans by following the cult of pistachio ice cream Whether you realize it or not, your brand is already applying one of the seven Advantages Hogshead describes here: Innovation, Passion, Power, Prestige, Mystique, Alert, or Trust. The question is, how can you apply these core Advantages to stand out in a crowded and distracted world? Hundreds of large corporations, small businesses, and universities—including Twitter, IBM, Porsche, and New York University—use the Fascinate system to captivate their customers. Why? The answers are in this book.
Summary Of Sally Hogshead S Fascinate Revised And Updated
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Author : Everest Media,
language : en
Publisher: Everest Media LLC
Release Date : 2022-05-02T22:59:00Z
Summary Of Sally Hogshead S Fascinate Revised And Updated written by Everest Media, and has been published by Everest Media LLC this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-05-02T22:59:00Z with Business & Economics categories.
Please note: This is a companion version & not the original book. Sample Book Insights: #1 The taste of Jägermeister is bitter and sweetly harsh, and yet it has grown exponentially. You did the shot because of the unpleasant taste, not in spite of it. #2 The drink was commercially released in Germany in 1935, and it was marketed as an after-dinner digestif. But it soon became popular with college students, who spread the cult wildfire. #3 The brand sold almost as much as Absolut, despite the taste putting hair on the tongue. The brand turned the taste into a rallying cry, elevating the product beyond rational benefits. #4 When you buy a shot of Jäger, you’re not buying a drink. You’re buying an experience. By holding the shot glass, you’re announcing that you have officially turned up the volume on the evening ahead.
Fascinate
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Author : Sally Hogshead
language : en
Publisher: Harper Collins
Release Date : 2010-01-21
Fascinate written by Sally Hogshead and has been published by Harper Collins this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-01-21 with Business & Economics categories.
“Fascination . . . the most powerful of product attachments . . . this pioneering book helps us approach . . . the concept in a thoughtful . . . practical manner.” —Tom Peters, national bestselling author of In Search of Excellence In an oversaturated culture defined by limited time and focus, how do we draw attention to our messages, our ideas, and our products when we only have seconds to compete? Award-winning consultant and speaker Sally Hogshead turned to a wide realm of disciplines, including neurobiology, psychology, and evolutionary anthropology. She began to see specific and interesting patterns that all centered on one element: fascination. Fascination is the most powerful way to capture an audience and influence behavior. This essential book, newly revised and updated, examines the principles behind fascination and explores how those insights can be put to use to sway: • Which brand of frozen peas you pick in the case • Which city, neighborhood, and house you choose • Which profession and company you join • Where you go on vacation • Which book you buy off the shelf Structured around the seven languages of fascination Hogshead has studied and developed—power, passion, innovation, alarm, mystique, prestige, and alert—Fascinate explores how anyone can use these triggers to make products, messages, and services more fascinating—and more successful. “A transformative work, a beautifully written book that will forever change the way you see the world.” —Seth Godin, author of Linchpin “A riveting journey through the forces of fascination—how it irresistibly shapes our ideas, opinions, and relationships—and how to wield it to your advantage.” —Alan Webber, co-found, Fast Company and author of Rules of Thumb “This slight but practical work packs a big punch.” —Publishers Weekly
The New Revised Hill S Manual Illustrated
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Author : Thomas Edie Hill
language : en
Publisher:
Release Date : 1897
The New Revised Hill S Manual Illustrated written by Thomas Edie Hill and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1897 with Business categories.
The Bookseller And The Stationery Trades Journal
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Author :
language : en
Publisher:
Release Date : 1893
The Bookseller And The Stationery Trades Journal written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1893 with Bibliography categories.
Official organ of the book trade of the United Kingdom.
Truth
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Author :
language : en
Publisher:
Release Date : 1888
Truth written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1888 with categories.
The Critic
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Author : Jeannette Leonard Gilder
language : en
Publisher:
Release Date : 1895
The Critic written by Jeannette Leonard Gilder and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1895 with categories.
Harper S New Monthly Magazine
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Author :
language : en
Publisher:
Release Date : 1896
Harper S New Monthly Magazine written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1896 with categories.
Important American periodical dating back to 1850.
Academy A Weekly Review Of Literature Learning Science And Art
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Author :
language : en
Publisher:
Release Date : 1898
Academy A Weekly Review Of Literature Learning Science And Art written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1898 with categories.
The Poetical gazette; the official organ of the Poetry society and a review of poetical affairs, nos. 4-7 issued as supplements to the Academy, v. 79, Oct. 15, Nov. 5, Dec. 3 and 31, 1910