Explaining Buyer Behavior

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Explaining Buyer Behavior

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Author : John O'Shaughnessy
language : en
Publisher: Oxford University Press
Release Date : 1992-06-04

Explaining Buyer Behavior written by John O'Shaughnessy and has been published by Oxford University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1992-06-04 with Business & Economics categories.

This volume provides the fundamentals needed to understand the various explanatory systems and methodologies used in the behavior sciences and to evaluate their findings, in particular the literature and findings on buyer behavior. In clear prose, the author discusses the key issues in modern philosophy, psychology, and sociology and their relevance for the student of marketing and buyer behavior. O'Shaughnessy exploits insights from many disciplines as to the many ways to derive understanding of behavioral phenomena, making it accessible not only to academics and students of marketing, but to professionals as well.

Explaining Buyer Behavior

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Author : John O'Shaughnessy
language : en
Publisher:
Release Date : 2023

Explaining Buyer Behavior written by John O'Shaughnessy and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023 with Consumer behavior categories.

Buyer Behavior Theoretical And Empirical Foundations

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Author : John A. Howard
language : en
Publisher: Random House (NY)
Release Date : 1973

Buyer Behavior Theoretical And Empirical Foundations written by John A. Howard and has been published by Random House (NY) this book supported file pdf, txt, epub, kindle and other format this book has been release on 1973 with Business & Economics categories.

Includes references

Consumer Behavior

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Author : Harold W. Berkman
language : en
Publisher: Thomson South-Western
Release Date : 1986

Consumer Behavior written by Harold W. Berkman and has been published by Thomson South-Western this book supported file pdf, txt, epub, kindle and other format this book has been release on 1986 with Business & Economics categories.

The Theory Of Buyer Behavior

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Author : John A. Howard
language : en
Publisher: New York : Wiley
Release Date : 1969

The Theory Of Buyer Behavior written by John A. Howard and has been published by New York : Wiley this book supported file pdf, txt, epub, kindle and other format this book has been release on 1969 with Business & Economics categories.

Buyer Behavior

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Author : Raymond L. Horton
language : en
Publisher: C.E. Merill Publishing Company
Release Date : 1984

Buyer Behavior written by Raymond L. Horton and has been published by C.E. Merill Publishing Company this book supported file pdf, txt, epub, kindle and other format this book has been release on 1984 with Business & Economics categories.

Explaining Consumer Choice

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Author : G. Foxall
language : en
Publisher: Palgrave MacMillan
Release Date : 2007-06-27

Explaining Consumer Choice written by G. Foxall and has been published by Palgrave MacMillan this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-06-27 with Business & Economics categories.

This book is the most up-to-date account of research based on the Behavioural Perspective Model of consumer choice. Foxall's contribution is explored in relation to marketing management, the adoption of innovations and further research in consumer behaviour. It is a major contribution to consumer research and marketing theory.

Basic Marketing Concepts Decisions And Strategies

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Author : Edward W. Cundiff
language : en
Publisher: Prentice Hall
Release Date : 1971

Basic Marketing Concepts Decisions And Strategies written by Edward W. Cundiff and has been published by Prentice Hall this book supported file pdf, txt, epub, kindle and other format this book has been release on 1971 with Business & Economics categories.

Understanding Consumer Behavior

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Author : Martin M. Grossack
language : en
Publisher:
Release Date : 1966

Understanding Consumer Behavior written by Martin M. Grossack and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1966 with Business & Economics categories.

Consumer Behavior

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Author : Thomas S. Robertson
language : en
Publisher: Addison Wesley Publishing Company
Release Date : 1984

Consumer Behavior written by Thomas S. Robertson and has been published by Addison Wesley Publishing Company this book supported file pdf, txt, epub, kindle and other format this book has been release on 1984 with Business & Economics categories.

Abstract: A text for college students, market planners, andsocial science researches describes multi-theoreticalaspects of consumer behavior as related to the developmentof marketing strategies. Twenty-three chapters on variousfacets of consumer beliefs and practices are organized under4 central themes: 1) the basics of consumer behavior andbehavioral methodology; 2) psychological theories and theirapplications (e.g., cognitive processes and cognitivedevelopment; learning theory; communication theory;motivation and personality theories; psychologicaleconomics; consumer attitudes); 3) sociological theories andtheir applications (e.g., consumer demographics; newproduct diffusion; personal influences; and group and familybehavior); and 4) sociocultural theories and theirapplications (e.g., sociographic segmentations; subculturalmarketing; multinational marketing; social policy andconsumer satisfaction). An index of companies and productsis appended. (wz).