Essential Elements For Brand Identity

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Essential Elements For Brand Identity

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Author : Kevin Budelmann
language : en
Publisher:
Release Date : 2013

Essential Elements For Brand Identity written by Kevin Budelmann and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with Brand name products categories.

Brand Identity Essentials

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Author : Kevin Budelmann
language : en
Publisher: Rockport Publishers
Release Date : 2010-10-01

Brand Identity Essentials written by Kevin Budelmann and has been published by Rockport Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-10-01 with Design categories.

This book is the fourth book in the Essential series following Layout Essentials, Typography Essentials, and Packaging Essentials. It outlines and demonstrates basic logo and branding design guidelines and rules through 100 principles including the elements of a successful graphic identity, identity programs and brand identity, and all the various strategies and elements involved.

The Essential Brand Book

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Author : Iain Ellwood
language : en
Publisher:
Release Date : 2000

The Essential Brand Book written by Iain Ellwood and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with Business & Economics categories.

An insight into all the components of brand management, including a wide range of business models and techniques that help to build strong and effective brands in the marketplace. It reveals the methods of choosing an appropriate framework for developing and managing a specific brand. Brand creation and brand management is an essential strategy for success and profitability and should involve everyone in the organization who comes into contact with brands, products and services. This manual provides readers with an insight into all the components of brand management, including a wide range of business models and techniques that help to build strong and effective brands in the marketplace. It reveals the methods of choosing an appropriate framework for developing and managing a specific brand and shows how to match an appropriate strategy with the overall strategic goals of the organization.

Design For Six Sigma For Service

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Author : Kai Yang
language : en
Publisher: McGraw Hill Professional
Release Date : 2005-05-31

Design For Six Sigma For Service written by Kai Yang and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-05-31 with Business & Economics categories.

The primary objective of this new book is to provide a comprehensive reference for those who work in a service industry setting. Unlike Design for Six Sigma a Roadmap for Product Development, this new book will address the 5 leading issues in the service industry, which are customer satisfaction, cost reduction, value improvement, change management and process performance measurements.

Corporate Social Responsibility And Brand Value In Luxury

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Author : Ramon Bravo Gonzalez
language : en
Publisher: GRIN Verlag
Release Date : 2017-06-28

Corporate Social Responsibility And Brand Value In Luxury written by Ramon Bravo Gonzalez and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-06-28 with Business & Economics categories.

Doctoral Thesis / Dissertation from the year 2017 in the subject Business economics - Business Management, Corporate Governance, grade: NA, University of Glasgow (Adam Smith Business School), language: English, abstract: Within luxury, an area that is becoming increasingly important due to the visibility of this industry is Corporate Social Responsibility (CSR). While consumers are still not actively demanding CSR in luxury products and services, and there is evidence that CSR is not a key area of interest for the luxury industry; the luxury industry is becoming the target of non-governmental organizations (NGOs) and other stakeholders interested in environmental and ethical practices. Thus, it is essential that luxury companies explore CSR implementation, as neglecting to do so, is likely to affect their brands and their brand value. Due to the increasing relevance of CSR within luxury, this research explores the role of CSR within luxury and how it, together with other factors, contributes to brand value in luxury. An additional consideration is that despite the importance of brand value in luxury, the industry does not normally measure, manage and leverage brand value. As a result, it is also necessary to examine how brand value is perceived within luxury. To meet these research goals, a mixed methods approach was selected. More specifically, a theoretical framework was built with input from the literature and interviews with key interviewees from the luxury industry. Then, the theoretical framework was tested quantitatively. The quantitative analysis was conducted with a dataset based on consumer panels, and additional secondary data including Bloomberg, CSRHub, Dow Jones Sustainability Index (DJSI), Interbrand, and company reports. The results were subject to ‘credibility checks’ with interviewees from the industry. It is noteworthy to highlight that for the statistical analysis, one of the largest datasets with US consumer data was used. Similarly, for the qualitative interviews, representatives from some of the largest luxury companies in the world in terms of brand value, and luxury stakeholders were recruited.

Brand Identity Essentials Revised And Expanded

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Author : Kevin Budelmann
language : en
Publisher: Rockport Publishers
Release Date : 2019-04-16

Brand Identity Essentials Revised And Expanded written by Kevin Budelmann and has been published by Rockport Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-04-16 with Design categories.

Brand Identity Essentials, Revised and Expanded outlines and demonstrates basic logo and branding design guidelines and rules through 100 principles. These include the elements of a successful graphic identity, identity programs and brand identity, and all the various strategies and elements involved. A company's identity encompasses far more than just its logo. Identity is crucial to establishing the public's perception of a company, its products, and its effectiveness—and it's the designer's job to envision the brand and create what the public sees. Brand Identity Essentials, a classic design reference now updated and expanded, lays a foundation for brand building, illustrating the construction of strong brands through examples of world-class design. Topics include: A Sense of Place, Cultural Symbols, Logos as Storytellers, What is "On Brand?", Brand Psychology, Building an Online Identity, Managing Multiple Brands, Owning an Aesthetic, Logo Lifecycles, Programs That Stand Out, Promising Something, and Honesty is Sustainable The new, revised edition expands each of the categories, descriptions, and selections of images, and incorporates emergent themes in digital design and delivery that have developed since the book first appeared. Brand Identity Essentials is a must-have reference for budding design professionals and established designers alike.

Manual Of International Marketing

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Author : Thomas Heilmann
language : en
Publisher:
Release Date : 2006-08-15

Manual Of International Marketing written by Thomas Heilmann and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-08-15 with Business & Economics categories.

Top executives in international marketing and marketing professors give hands-on theoretical insights and practical guidelines for the most relevant problems in international marketing. The book is structured by easily accessible marketing catchwords and contains one in-depth, compact article per catchword.

The Quest For Identity

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Author : Klaus Schmidt
language : en
Publisher: Burns & Oates
Release Date : 1995

The Quest For Identity written by Klaus Schmidt and has been published by Burns & Oates this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995 with Business & Economics categories.

Corporate identity is a matter of urgent importance for all firms. Describing the conditions for critical success, this book considers corporate culture, corporate behaviour, market conditions and strategies, products and services, and communication and de

Destination Branding An Analysis Of The Swedish Destination Image Representation And The Perception On The German Market

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Author : Doreen Kupke
language : en
Publisher: GRIN Verlag
Release Date : 2014-06-24

Destination Branding An Analysis Of The Swedish Destination Image Representation And The Perception On The German Market written by Doreen Kupke and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-06-24 with Travel categories.

Master's Thesis from the year 2013 in the subject Tourism - Miscellaneous, grade: 1,0, University of Applied Sciences Heide, language: English, abstract: Destinations are one of the tourism industries biggest brands. Nowadays, travelers are overwhelmed with places, which fit in their holiday scheme. The tourism market is crowded by destinations and the outcome is the substitutability of places. (Pike, 2005) Destination branding is a way to differentiate a destination from its existing competitors. Branding a country is a complex and multilevel business. One of the core aspects in destination branding is to identify and differentiate a destination through to a positive destination image. The destination image is a crucial part in the travelers' decision making process and verifiable influence the tourist behavior. Therefore the destination image has become one of the major concepts in destination marketing. Special focus is given to the destination image theory, which is a major aspect in destination branding. (Echtner & Ritchie, 2003; Qu et al., 2011; Wang & Pizam, 2011) Just as product brands, destination brands are living entities. They have to be managed continuously and changed over time, to ensure a fit to environmental changes. (Wang & Pizam, 2011) Sweden has therefore developed a national branding and sales strategy for the tourism industry to implement until 2020 and fully launched in 2013. (Gaßmann, 2013) A part of this strategy is the creation of special themes to present a holistic Sweden image and destination brand. (Communication Guide, 2013) Among others, this strategy will be used to compare the presented and advertised Sweden image with the image perception on the German source market, to analyze compliance or incongruity. Germany is an interesting and important source market for the Swedish tourism industry. According to the research of the UNWTO, Germany is one of the biggest spenders in the tourism industry in 2011 (UNWTO, 2012). Based to the results from IBIS, the Swedish Border Survey about foreign visitors in Sweden, Germany hold the fourth place, after Norway, Finland and Denmark considering the amount of travelers to the country in 2011, with 1.796.016 visitors (IBIS, 2012). Taking this into account, presenting a positive, fitting and attractive country image has to be one of Sweden's main aims. [...]

Design Management

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Author : Brigitte Borja de Mozota
language : en
Publisher: Allworth Press
Release Date : 2003-08

Design Management written by Brigitte Borja de Mozota and has been published by Allworth Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-08 with Art categories.

Providing a synthesis of practical blueprint and theoretical field guide to managing design, this comprehensive reference shows how the various disciplines of design - product, packaging, graphic and environmental - create value and contribute to company performance.