Emarketing Excellence
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Emarketing Excellence
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Author : Dave Chaffey
language : en
Publisher: Routledge
Release Date : 2013
Emarketing Excellence written by Dave Chaffey and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with Business & Economics categories.
Built around the CIM e-Marketing Award, this book addresses an important area of marketing. The core of the book is an established but flexible marketing model that makes sense of the issues that online and interactive techniques can create.
Emarketing Excellence
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Author : PR Smith
language : en
Publisher: Routledge
Release Date : 2012-10-12
Emarketing Excellence written by PR Smith and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-10-12 with Business & Economics categories.
'eMarketing eXcellence' offers an exciting new approach to help you build a customer-driven e-business. As the core text for the CIM's E-marketing award, the book offers a highly structured and accessible guide to a critical subject, providing a useful reference point for all students and managers involved in marketing strategy and implementation. A practical guide to creating and executing e-marketing plans, this book combines established approaches to marketing planning with the creative use of new e-models and e-tools. It is designed to support both marketers who are integrating e-marketing into their existing marketing and communications strategies and experienced e-marketers looking to optimise their e-marketing. The book shows how to: · Draw up an outline e-marketing plan · Evaluate and apply e-marketing principles & models · Integrate online and offline communications · Implement customer-driven e-marketing · Reduce costly trial and error · Measure and enhance your e-marketing · Drive your e-business forward As the core text for the CIM's new professional E-marketing Award, it provides comprehensive, critical coverage of the key areas of e-marketing planning for marketing professionals. Established marketing concepts such as customer relationship management, the marketing mix and the widely adopted SOSTAC® planning system, are re-examined in the new media context - and new approaches are defined, including business models, traffic building and web site design.
Emarketing Excellence
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Author : P. R. Smith
language : en
Publisher:
Release Date : 2002
Emarketing Excellence written by P. R. Smith and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Internet categories.
Emarketing Excellence
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Author : Dave Chaffey
language : en
Publisher: Routledge
Release Date : 2008
Emarketing Excellence written by Dave Chaffey and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Business & Economics categories.
Now completely revised, this text can help marketers create effective and up-to-date customer-centric e-marketing plans. It combines established approaches to marketing planning with the creative use of new e-models and e-tools.
Emarketing Excellence
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Author : PR Smith
language : en
Publisher: Routledge
Release Date : 2008-06-20
Emarketing Excellence written by PR Smith and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-06-20 with Business & Economics categories.
eMarketing eXcellence third edition has been completely revised and updated to help you create effective and up-to-date customer-centric e-marketing plans. A hugely successful practical guide to creating and executing e-marketing plans, it combines established approaches to marketing planning with the creative use of new e-models and e-tools. It is designed to support both marketers who are integrating e-marketing into their existing marketing and communications strategies and experienced e-marketers looking to optimise their e-marketing. Written by two highly experienced eMarketing consultants, the book shows you how to: * Draw up an outline e-marketing plan * Evaluate and apply e-marketing principles and models * Integrate online and offline communications * Implement customer-driven e-marketing * Reduce costly trial and error * Measure and enhance your e-marketing * Drive your e-business forward Established marketing concepts such as customer relationship management, the marketing mix and widely adopted SOSTAC® planning system, are re-examined in the new media context - and new approaches explained including blogs, search engine marketing, viral marketing and E-CRM. Offering a highly structured and accessible guide to a critical and far-reaching subject, eMarketing eXcellence third edition provides a vital reference point for all students and managers involved in marketing strategy and implementation.
Emarketing Excellence
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Author : Paul Russell Smith
language : en
Publisher:
Release Date : 2005
Emarketing Excellence written by Paul Russell Smith and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Internet marketing categories.
As with the rest of the "Emarketing Essentials" series, the key features of "Emarketing Excellence" are that it is: Applied - Based on the CIM E-Marketing Award but giving in-depth insights that can be applied by readers to their organisation; Practical - case studies from B2C, B2B, NfP, large and small organisations as practical - UK and European emphasis; Balanced - insights based on industry research, reports and some academic work where appropriate; Also a range of viewpoints - not just the author's view, but also other leading opinion formers; Dynamic - content is bang up-to-date and with web links for every chapter showing readers where they can go to stay up-to-date; Accessible - Relevant to all marketers whether specialising in e-marketing or marketing managers or marketing assistants looking to work smarter; Successful - The first ed has sold 3,700 copies. It provides guidance on how to write, edit and publish more effective content for the online readership. It is set out in a clearly structured style to ensure the points being made are easily accessible.
Internet Marketing
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Author : Dave Chaffey
language : en
Publisher: Financial Times/Prentice Hall
Release Date : 2003
Internet Marketing written by Dave Chaffey and has been published by Financial Times/Prentice Hall this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Business & Economics categories.
This guide explains how organisations can use the Internet to support their marketing activities. Building on traditional marketing theory together with emerging academic literature, it details an approach to applying the Internet for marketing.
Strategic Marketing Decisions In Global Markets
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Author : Isobel Doole
language : en
Publisher: Cengage Learning EMEA
Release Date : 2005
Strategic Marketing Decisions In Global Markets written by Isobel Doole and has been published by Cengage Learning EMEA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Business & Economics categories.
This groundbreaking text analyses the decisions within the overall planning process of strategy development within a global context. The text identifies the issues faced at each stage of the strategic process and focuses on how more effective decisions can be made with the marketing environment.Strategic Marketing Decisions in global markets meets the needs of marketing students and practitioners in an up-to-date and innovative manner. It recognises the increasing time pressures of both students and managers and so strives to maintain the readability and clarity through a straightforward and logical structure that will enable them to apply their learning to the tasks ahead.
Marketing In The 21st Century Interactive And Multi Channel Marketing
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Author : Bruce David Keillor
language : en
Publisher: Greenwood
Release Date : 2007
Marketing In The 21st Century Interactive And Multi Channel Marketing written by Bruce David Keillor and has been published by Greenwood this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Business & Economics categories.
A comprehensive overview of current trends, issues, ideas, and practices that are changing the dynamics of marketing--featuring contributions from a global network of leading academics and practitioners.
Managing Interactive Media
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Author : Elaine England
language : en
Publisher: Pearson Education
Release Date : 2007
Managing Interactive Media written by Elaine England and has been published by Pearson Education this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Business & Economics categories.
This updated and expanded fourth edition retains the strength of previous editions while adding new material relevant for the changing work environment. The book describes the latest industry trends and incorporates them into a project management framework. By developing practical skills it aids the project manager's own development, and provides a coherent overview of the issues that affect all in the converging industries of communications, media and computing.