Electronic Public Relations
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Online Public Relations
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Author : David Phillips
language : en
Publisher: Kogan Page Publishers
Release Date : 2009-05-03
Online Public Relations written by David Phillips and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-05-03 with Business & Economics categories.
The internet has totally revolutionized the practice of public relations. This revolution has not only affected the way PR professionals communicate but has changed the nature of communication itself. This thoroughly revised, second edition of Online Public Relations shows readers how to use this potent and energizing medium intelligently and effectively. David Phillips explores the growth of social media sites such as Facebook, MySpace, Bebo, Flickr etc, and of virtual environments, virtual communities, information sharing sites and blogs. PR practitioners must now explore and experiment with new technologies and new ways of thinking to get their message across - and an environment which has been made far more transparent, due to social media. Other topics covered include new models of information exchange, commercial implications of the internet, how social media impacts on PR strategy, developing online PR strategies, risks and opportunities and CSR. This second edition is a timely and authoritative overview of the new online PR. Any PR professional wanting to conduct business in the modern interconnected world will regard this book as a must.
Online Public Relations
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Author : David Phillips
language : en
Publisher: Kogan Page Publishers
Release Date : 2001
Online Public Relations written by David Phillips and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with Business & Economics categories.
This title aims to bridge the gap between action and analysis for public relations and the Internet. It covers up-to-date research and gives practical advice on every aspect of successful on-line public relations.
Journalism And Pr
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Author : John Lloyd
language : en
Publisher: Bloomsbury Publishing
Release Date : 2014-11-18
Journalism And Pr written by John Lloyd and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-11-18 with Law categories.
Public relations and journalism have had a difficult relationship for over a century, characterised by mutual dependence and - often - mutual distrust. The two professions have vied with each other for primacy: journalists could open or close the gates, but PR had the stories, the contacts and often the budgets for extravagant campaigns. The arrival of the internet, and especially of social media, has changed much of that. These new technologies have turned the audience into players - who play an important part in making the reputation, and the brand, of everyone from heads of state to new car models vulnerable to viral tweets and social media attacks. Companies, parties and governments are seeking more protection - especially since individuals within these organisations can themselves damage, even destroy, their brand or reputation with an ill-chosen remark or an appearance of arrogance. The pressures, and the possibilities, of the digital age have given public figures and institutions both a necessity to protect themselves, and channels to promote themselves free of news media gatekeepers. Political and corporate communications professionals have become more essential, and more influential within the top echelons of business, politics and other institutions. Companies and governments can now - must now - become media themselves, putting out a message 24/7, establishing channels of their own, creating content to attract audiences and reaching out to their networks to involve them in their strategies Journalism is being brought into these new, more influential and fast growing communications strategies. And, as newspapers struggle to stay alive, journalists must adapt to a world where old barriers are being smashed and new relationships built - this time with public relations in the driving seat. The world being created is at once more protected and more transparent; the communicators are at once more influential and more fragile. This unique study illuminates a new media age.
Electronic Public Relations
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Author : Eugene Marlow
language : en
Publisher:
Release Date : 1996
Electronic Public Relations written by Eugene Marlow and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996 with Business & Economics categories.
Public Relations
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Author : Rr. Nadhira Harsari
language : id
Publisher: PT. Sonpedia Publishing Indonesia
Release Date : 2024-06-22
Public Relations written by Rr. Nadhira Harsari and has been published by PT. Sonpedia Publishing Indonesia this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-06-22 with Business & Economics categories.
Buku “PUBLIC RELATIONS” adalah panduan komprehensif yang membahas dasar-dasar dan perkembangan terkini dalam bidang Public Relations (PR). Buku ini dimulai dengan mengulas sejarah dan evolusi PR, memperkenalkan pembaca pada tokoh-tokoh penting serta peristiwa-peristiwa yang membentuk praktik PR modern. Selanjutnya, buku ini mendalami berbagai model komunikasi yang digunakan dalam kampanye PR, mulai dari model komunikasi satu arah hingga dua arah, serta teori-teori komunikasi yang mendasarinya. Bab-bab berikutnya menyoroti pentingnya membangun hubungan yang efektif dengan media dan stakeholder, serta strategi-strategi untuk mengelola reputasi dan citra organisasi. Buku ini juga menguraikan langkah-langkah dalam proses PR, dari riset, perencanaan, pelaksanaan, hingga evaluasi kampanye. Setiap tahapan dijelaskan secara rinci. Selain itu, buku ini mengeksplorasi dampak teknologi dan media baru terhadap praktik PR, termasuk penggunaan media sosial dan platform digital. Buku ini menjadi referensi berharga bagi profesional, akademisi, dan mahasiswa yang ingin mengembangkan keterampilan dan pengetahuan mereka dalam bidang PR.
Public Relations And The Social Web
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Author : Rob Brown
language : en
Publisher: Kogan Page Publishers
Release Date : 2009-04-03
Public Relations And The Social Web written by Rob Brown and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-04-03 with Business & Economics categories.
The effect of the internet on public relations is the single biggest subject of current conversation in the public relations industry. As the world of communications changes beyond recognition, those seeking to communicate must revise and revolutionise their approach. Public Relations and the Social Web explores the way in which communications is changing and looks at what this means for communicators working across a range of industries, from entertainment through to politics. The book examines emerging public relations practices in the digital environment and shows readers how digital public relations campaigns can be structured. Including information on new communication channels such as blogs, wikis, RSS, social networking and SEO, Public Relations and the Social Web is essential reading for public relations practitioners, students of public relations, and those who work in related areas such as journalism and web construction and design.
Development Of Electronic Public Relations In Russia
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Author : Mariia Rubtcova
language : en
Publisher:
Release Date : 2018
Development Of Electronic Public Relations In Russia written by Mariia Rubtcova and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018 with categories.
The paper deals with the analysis the process of development of electronic public relations in Russia. We concentrated on the features of Web-PR, that is tools which are interactive sites that provide the user with the services of the FAQ (“quick questions and answers”). In our opinion despite the rapid growth of the blogosphere in Russia, the widespread use of blogs in public relations is not enough. We made the conclusion the development of such information technologies as blogs creates informational, cultural and communicative space, where the role of mediator is performed by the public relations' institute ensuring the implementation of such principles of building civil society as integrativeness, communication, tolerance, and performing an integrative role in ensuring the integrity of the culture system.
The Public Relations Writer S Handbook
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Author : Merry Aronson
language : en
Publisher: John Wiley & Sons
Release Date : 2007-03-30
The Public Relations Writer S Handbook written by Merry Aronson and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-03-30 with Business & Economics categories.
The second edition of the Public Relations Writer’s Handbook offers a simple, step-by-step approach to creating a wide range of writing, from basic news releases, pitch letters, biographies, and media alerts, to more complex and sophisticated speeches, media campaign proposals, crisis responses, and in-house publications. In addition, the thoroughly expanded and updated second edition shows how to keep up with the best practices of the public relations profession, as well as with the speed made possible and required by the digital age.
All About Pr In The Digital World For Beginners
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Author : Gulrez Alam
language : en
Publisher: Gulrez Alam
Release Date : 2021-04-23
All About Pr In The Digital World For Beginners written by Gulrez Alam and has been published by Gulrez Alam this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-04-23 with Business & Economics categories.
The book ‘ALL ABOUT PR IN The DIGITAL WORLD FOR BEGINNERS’, is a prolific creation by India's leading digital PR and marketing firm called Teamology Softech Media Services Pvt Ltd. This revolutionary masterpiece takes its readers on a voyage of practical understanding of the various facets of digital PR and its converging topics of digital marketing. Empower your career with the essential knowledge of Digital PR and marketing with this quick read today! If you are a business owner, student, public relations professional, digital marketer, or just anyone who wants to do some practical snooping in the world of public relations, this book is the basic knowledge you must master. Specially designed for beginners with examples from real life to make the context look more appealing, this book has the essence of its author and certified digital marketer Gulrez Alam's profound knowledge in the digital PR and marketing domain. It's not any of those random books where topics relevant to PR are resourced and clubbed together with jargons that confuse the readers, this book is a simple yet inspiring excerpt with real-life practical demonstrations that are necessary to get a hang of the various contemporary aspects of PR. The visionary and Managing director of two successful ventures, Mr. Alam has helped over ten thousand clients in leading PR campaigns on their front, during which, he realized that in the actual online world, people have a very vague insight on how practically digital public relations work to grow the brand reputation and authority of businesses/influencers in the long run. This was the inspiration that enabled him to compose a simple but knowledge-rich book. Just like Teamology, this book, 'About PR in the Digital World: For Beginners' is one of India's first complete introductions to the basics of public relations and its convergent topics of digital marketing, SEO, and brand promotion. Written for beginners, this book is the ultimate guide to be fully acquainted with the updated concepts of Public relations in India and the role of digital marketing in advancing how PR functions in today's world. In this world of technological integration, the know-how of digital marketing has not only become an existential necessity but a factor that sets apart two individuals in any vocation because of the insights generated by reading such texts. Public relations is the art and science that each entity must make oneself familiar with, to decode how scores of businesses/influencers are leveraging the power of online media to boost their growth and how can you too! This book is not only meant for corporates but for anyone who wishes to scale his/her future value and reach by effectively utilizing the power of online mediums to drive crazy results! Get your copy now and dive into the easy peasy guide by an ace digital marketer to become the part of the superfamily of visionaries who want to stay upbeat and have a kicking career ahead. Happy Reading!
Public Relations And Media
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Author : Mathew Knowles
language : en
Publisher:
Release Date : 2019-11-09
Public Relations And Media written by Mathew Knowles and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-11-09 with categories.
The field of public relations is as old as media itself, and yet thanks to technology, it has changed and continues to evolve with the times. From the ease with which people and news travels, to how journalists and the public interact; PR is now a business of its own.