Electronic Commerce 2018
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Electronic Commerce 2018
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Author : Efraim Turban
language : en
Publisher: Springer
Release Date : 2017-10-12
Electronic Commerce 2018 written by Efraim Turban and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-10-12 with Business & Economics categories.
This new Edition of Electronic Commerce is a complete update of the leading graduate level/advanced undergraduate level textbook on the subject. Electronic commerce (EC) describes the manner in which transactions take place over electronic networks, mostly the Internet. It is the process of electronically buying and selling goods, services, and information. Certain EC applications, such as buying and selling stocks and airline tickets online, are reaching maturity, some even exceeding non-Internet trades. However, EC is not just about buying and selling; it also is about electronically communicating, collaborating, and discovering information. It is about e-learning, e-government, social networks, and much more. EC is having an impact on a significant portion of the world, affecting businesses, professions, trade, and of course, people. The most important developments in EC since 2014 are the continuous phenomenal growth of social networks, especially Facebook , LinkedIn and Instagram, and the trend toward conducting EC with mobile devices. Other major developments are the expansion of EC globally, especially in China where you can find the world's largest EC company. Much attention is lately being given to smart commerce and the use of AI-based analytics and big data to enhance the field. Finally, some emerging EC business models are changing industries (e.g., the shared economy models of Uber and Airbnb). The 2018 (9th) edition, brings forth the latest trends in e-commerce, including smart commerce, social commerce, social collaboration, shared economy, innovations, and mobility.
Electronic Commerce
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Author : Efraim Turban
language : en
Publisher: Springer
Release Date : 2015-01-29
Electronic Commerce written by Efraim Turban and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-01-29 with Business & Economics categories.
Throughout the book, theoretical foundations necessary for understanding Electronic Commerce (EC) are presented, ranging from consumer behavior to the economic theory of competition. Furthermore, this book presents the most current topics relating to EC as described by a diversified team of experts in a variety of fields, including a senior vice president of an e-commerce-related company. The authors provide website resources, numerous exercises, and extensive references to supplement the theoretical presentations. At the end of each chapter, a list of online resources with links to the websites is also provided. Additionally, extensive, vivid examples from large corporations, small businesses from different industries, and services, governments, and nonprofit agencies from all over the world make concepts come alive in Electronic Commerce. These examples, which were collected by both academicians and practitioners, show the reader the capabilities of EC, its cost and justification, and the innovative ways corporations are using EC in their operations. In this edition (previous editions published by Pearson/Prentice Hall), the authors bring forth the latest trends in e-commerce, including social businesses, social networking, social collaboration, innovations, and mobility.
E Commerce
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Author : Amir Manzoor
language : en
Publisher: Amir Manzoor
Release Date : 2010
E Commerce written by Amir Manzoor and has been published by Amir Manzoor this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with Business & Economics categories.
The growth of the Internet continues to influence our lives and businesses. Irrespective of their type and size, all firms and organizations are rethinking their strategies and operations. An increasing number of businesses are using e-commerce to gain competitive advantage. However, doing e-commerce is complex and requires understanding a vast array of topics. This book provides coverage of essential topics in E-commerce i.e. technology infrastructure, building blocks of e-commerce, online marketing, online payment systems, online business models, online business environment issues, website usability, e-commerce strategy, mobile commerce, and e-CRM/e-SCM. Compared with available texts on e-commerce, the perspective of this book is global e-commerce. The book is written in simple language, provides up-to-date coverage of material and associated research, and filled with examples to support material presented. This book is useful for undergrad and graduate students, professionals, and anyone looking to gain a solid foundation to continue their learning of dynamic e-commerce environment.
E Commerce
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Author : Kenneth C. Laudon
language : en
Publisher: Prentice Hall
Release Date : 2007
E Commerce written by Kenneth C. Laudon and has been published by Prentice Hall this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Business & Economics categories.
In today's evolving business environment E-commerce: business. technology. society. introduces students to the concepts and practice of electronic commerce. This book emphasizes the three major forces behind e-commerce: business fundamentals, technology opportunities, and social issues. In every chapter these three themes come alive with the discussion of e-commerce concepts in the areas of economics, marketing, and information technology, and with the presentation of real-world e-commerce business cases and stories. The result is a coherent framework for organizing a complex topic, which promotes a clear understanding of how e-commerce is evolving. Book jacket.
E Commerce 2018 Global Edition
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Author : Kenneth C. Laudon
language : en
Publisher:
Release Date : 2018
E Commerce 2018 Global Edition written by Kenneth C. Laudon and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018 with categories.
E Commerce 2018
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Author : Kenneth C. Laudon
language : en
Publisher:
Release Date : 2018-01-16
E Commerce 2018 written by Kenneth C. Laudon and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-01-16 with Electronic commerce categories.
Revised edition of the authors' E-commerce 2017, [2017]
Augmented Reality And Consumer Behavior In E Commerce
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Author : Alexander Pfaff
language : en
Publisher: BoD – Books on Demand
Release Date : 2025-01-06
Augmented Reality And Consumer Behavior In E Commerce written by Alexander Pfaff and has been published by BoD – Books on Demand this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-01-06 with Business & Economics categories.
Augmented Reality (AR) is an innovative technology to improve product evaluation in e-commerce. It enables online consumers to project virtual product models into their surrounding real-world environment in real time using their mobile devices (e.g., projecting a virtual model of a sofa into its dedicated place in the living room via smartphone). AR can thus facilitate a more realistic online product evaluation and potentially increase sales. However, AR's effectiveness may depend on different usage contexts and product characteristics. The main objective of this cumulative dissertation is to provide a better understanding of AR in e-commerce and resulting consumer behavior. To this end, this dissertation studies context- as well as product-related boundary conditions of AR's effectiveness in online product evaluation, and consumers' underlying psychological mechanisms. The author presents four independent articles, which are nested in a general introduction and conclusion. Methodologically, experimental approaches are pursued that allow for drawing causal conclusions (field, laboratory, lab-in-field experiment, and quasi-experimental analysis of retailer data). The first article is a systematic literature review that establishes the foundation for the dissertation by reviewing consumer responses to AR usage in online and offline settings. The three subsequent quantitative-empirical articles examine the following aspects of AR usage: (1) the influence of the AR usage context on consumer perception of the evaluated product, (2) the role of AR in reducing spatial fit uncertainty in e-commerce, and (3) the effectiveness of AR in transferring implicit knowledge in corporate training situations. The results of this dissertation contribute to digital marketing research and provide actionable recommendations for managers.
E Commerce 2018 An Introduction
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Author : Amir Manzoor
language : en
Publisher:
Release Date : 2017-09-21
E Commerce 2018 An Introduction written by Amir Manzoor and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-09-21 with categories.
The growth of the Internet continues to influence our lives and businesses. Irrespective of their typeand size, all firms and organizations are rethinking their strategies and operations. An increasingnumber of businesses are using e-commerce to gain competitive advantage. However, doing ecommerce is complex and requires understanding a vast array of topics. Rapid advancement oftechnologies has made things possible we never thought of. Simulation of physical touch, augmentdreality, Internet-of-Things (IoT), and semantic web are just some examples. This book providescoverage of essential topics in E-commerce i.e. technology infrastructure, building blocks of ecommerce, online marketing, online payment systems, online business models, social, mobile, and local marketing, virtual wolds, online business environment issues, website usability, e-commercestrategy, mobile commerce, e-CRM/e-SCM/e-SRM, and e-commerce site development. Comparedwith available texts on e-commerce, the perspective of this book is global e-commerce. The book is written in simple language, provides up-to-date coverage of material and associated research, and filled with examples to support material presented. This book is useful for undergrad and graduate students, professionals, and anyone looking to gain a solid foundation to continue their learning of dynamic ecommerce environment.
Amazon Com An E Commerce Force In Europe
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Author : Anthony Blint
language : en
Publisher: GRIN Verlag
Release Date : 2019-05-22
Amazon Com An E Commerce Force In Europe written by Anthony Blint and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-05-22 with Business & Economics categories.
Bachelor Thesis from the year 2019 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,7, Rhine-Waal University of Applied Sciences, language: English, abstract: Initially selling books online, the US company Amazon.com, Inc. has been transformed into a major online retailer over the course of its existence by providing its services to millions of customers around the world. Customer loyalty has always been essential to the success of a business, but never as much before as in the digital age. The associated customer loyalty programs are now an indispensable medium in the marketing world. Amazon is one of the most frequently mentioned examples of customer loyalty measures in general and in the world of e-commerce, in particular through its established premium program. Private labels and retailers take advantage of the multiple capabilities of the Amazon.com e-commerce platform, thereby increasing their sales and reaching new customers. Amazon's evolution from a website to an e-commerce partner and on to a development platform is driven by the spirit of innovation that is part of the company’s DNA of the company. The smartest minds in the world of technology come to Amazon.com to explore and develop technologies that make life easier for buyers, sellers, and developers around the world. The author objectifies Amazon's subjective claim of being a customer-centric company and identifies key-areas of customer- centricity by applying theoretical concepts of that topic to the company itself, resulting in an assessment of Amazons degree of customer centricity and giving readers a better understanding of the meaning and historical development of the concept.
E Tailing In India Customer Satisfaction And Online Consumer Buying Behaviour
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Author : Saumya Mishra
language : en
Publisher: GRIN Verlag
Release Date : 2022-04-04
E Tailing In India Customer Satisfaction And Online Consumer Buying Behaviour written by Saumya Mishra and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-04-04 with Business & Economics categories.
Master's Thesis from the year 2022 in the subject Business economics - Offline Marketing and Online Marketing, grade: A, , course: Master of commerce, language: English, abstract: This study tries to determine reasons for the shift of urban Indian youth shopping orientation from physical stores to online stores and the impact of various factors on customer satisfaction and loyalty. It also compares factors affecting online consumer buying behaviour of differently oriented shoppers and is supposed to identify the usage of mobile shopping application and its attractiveness amongst urban Indian youth. E-tailing in India is growing at a rapid pace and need of study arises for the E-tailers to provide better improved service quality to the customers. As it is a newer concept, customers are still unaware as to what their expectations are- What more they can expect from the E-tailer still depends on the orientation of the shopper. E-tailing industry in India has witnessed many changes in a short span of time along with many opportunities as well as challenges.