Effective Media Relations
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Effective Media Relations
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Author : Michael Bland
language : en
Publisher: Kogan Page Publishers
Release Date : 2005
Effective Media Relations written by Michael Bland and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Business & Economics categories.
Expert guidance from public relations professionals on how the media works and how to deal with press and broadcast journalists to ensure the best media coverage is achieved.
Effective Public Relations
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Author : Scott M. Cutlip
language : en
Publisher: Prentice Hall
Release Date : 2006
Effective Public Relations written by Scott M. Cutlip and has been published by Prentice Hall this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Haster, Public relations categories.
'Effective Public Relations' offers an authoritative and comprehensive summary of concepts, theory, principles, history and management of the field.
Media Relations
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Author : Robert C. Chandler
language : en
Publisher:
Release Date : 2008-04
Media Relations written by Robert C. Chandler and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-04 with Business & Economics categories.
Keys for Media Relations for Every Public Relations Professional This book will help prepare PR practitioners for survival and success in working with journalists and the news media. This book is an essential part of a PR practitioner's basic training manual for addressing the challenges of news media coverage (or lack thereof). Included in the book are contributions and interviews with seasoned Public Relations subject matter experts who share their experience-based insights into how to enact effective media relations. This book also includes contributions from some of the leading Public Relations scholars in the world today. Finally, this book also includes contributions from several journalists and prominent professors of journalism to offer a rare insight from "the other perspective" that far too many PR students and PR practitioners have not taken the time to contemplate. Readers may also want to seek out additional training for media relations and working with the media including professionally overseen simulation activities where the PR practitioner is asked sample questions in front of rolling cameras and pressed by persistent queries of reporters followed by skillful debriefing to improve their performance.
Effective Media Relations
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Author : Michael Bland
language : en
Publisher: Kogan Page Publishers
Release Date : 2000
Effective Media Relations written by Michael Bland and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with Business & Economics categories.
The power of the media is unquestionable -- the dramatic effect it can have on public opinion and decision making is quite unique. Knowing how to use the media effectively is an essential part of the public relations practitioner's repertoire of skills. In this second edition of ""Effective Media Relations,"" three public relations professionals give clear, practical guidance on how to work with journalists to get the best possible media coverage. In Part 1, Alison Theaker looks at the media context and provides an overview of the law, ownership, ethics, new technology and media evaluation. In Part 2, David Wragg looks at the opportunities that are available in the written press and gives practical advice on how to work with them. Michael Bland takes a behind-the-scenes look at broadcast media in Part 3 and provides an insight into how radio and television interviews should be handled. Effective Media Relations provides an ideal primer for the newcomer to public relations. For the seasoned practitioner, it serves as a useful refresher for updating skills and provides invaluable overview of media relations.
Effective Public Relations
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Author : Scott M. Cutlip
language : en
Publisher:
Release Date : 1952
Effective Public Relations written by Scott M. Cutlip and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1952 with Public relations categories.
Effective Public Relations And Media Strategy Third Edition
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Author : REDDI, C.V. NARASIMHA
language : en
Publisher: PHI Learning Pvt. Ltd.
Release Date : 2019-09-01
Effective Public Relations And Media Strategy Third Edition written by REDDI, C.V. NARASIMHA and has been published by PHI Learning Pvt. Ltd. this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-09-01 with Business & Economics categories.
The author with over five decades of professional and academic experience has considerably revised and updated every chapter of the book to present, contemporary diverse public relations and media practices. As a result, the new edition contains the best of previous editions and at the same time replaces all the dated material with new figures and advanced information. Subjects like Mass Communication, Public Relations, Journalism, Advertising, Media Studies, Event Management, PR 2.0 New Model and eight case studies including Mahatma Gandhi World's Greatest Communicator — all in one make this edition truly unique and the only textbook of this type in India. The other key topics that have been given attention in the book include PR as a Strategic Management Function; Communication Models: History of Indian PR; Standards and Ethics in PR; Corporate Communications; PR in Government, Public Sector and NGOs; Global PR; Internet and Social Media; Multimedia PR Campaign and PR into the Future. Learning Tools • Students learning tools such as Chapter Opening Preview, Relevant Case Problems in the Text, End of the Chapter Summary for quick understanding, Review Questions for practice, the Glossary and traits needed for success in PR career are added value to this edition. The text is a must read for every student, faculty and practitioners of Mass Communication, Media Relations, Journalism, PR & Advertising and all management disciplines.
Cutlip And Center S Effective Public Relations
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Author : Glen M. Broom
language : en
Publisher: Pearson Higher Ed
Release Date : 2013-11-06
Cutlip And Center S Effective Public Relations written by Glen M. Broom and has been published by Pearson Higher Ed this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-11-06 with Business & Economics categories.
For courses in Introductory Public Relations. Cutlip & Center offers students the gold standard in public relations, providing the most up-to-date reference in the market. Title includes the names of Cutlip and Center in honor of their contribution to the field. Beginning with the first edition in 1952, Effective Public Relations (EPR) has introduced the theory and principles of public relations, schooled its practitioners, and served as a reference for those in the calling worldwide. Scott M. Cutlip and Allen H. Center created the book that made public relations education an academic area of study on university and college campuses, and gave the practice a foundation of knowledge and principles. Many of their ideas and ambitions in the early editions still serve as beacons leading public relations education and practice. Public relations education and professional practice now extend well beyond the limits of a single book or course, yet EPR remains the basic reference for the field worldwide. It is the book most frequently used by those preparing for accreditation exams, most frequently cited in public relations literature, most widely used worldwide in English, and most translated for study in China, Japan, Russia, Korea Spain, Bulgaria, Italy, and Latvia. The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.
Effective Public Relations
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Author : Scott M. Cutlip
language : en
Publisher: Prentice Hall
Release Date : 1994
Effective Public Relations written by Scott M. Cutlip and has been published by Prentice Hall this book supported file pdf, txt, epub, kindle and other format this book has been release on 1994 with Business & Economics categories.
Media Relations
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Author : Allan Bonner
language : en
Publisher:
Release Date : 2004
Media Relations written by Allan Bonner and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Business & Economics categories.
A complete guide to effective media relations, this reference helps organisations to deliver a message to those that matter, at all times and in all circumstances. Explained is how organisations can assess news value and decide what messages need to be conveyed. Also discussed are how to prepare for various types of media confrontations, how to handle tough questions, and how to develop and execute a media relations strategy. Additionally, tips for becoming a polished media performer are included.
The New Pr Toolkit
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Author : Deirdre Breakenridge
language : en
Publisher: FT Press
Release Date : 2003
The New Pr Toolkit written by Deirdre Breakenridge and has been published by FT Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Business & Economics categories.
The New PR Toolkit is a compelling preview of the present and the future of public relations, and a practical roadmap for becoming a strategic communicator.