Effective Crm Using Predictive Analytics
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Effective Crm Using Predictive Analytics
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Author : Antonios Chorianopoulos
language : en
Publisher: John Wiley & Sons
Release Date : 2016-01-19
Effective Crm Using Predictive Analytics written by Antonios Chorianopoulos and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-01-19 with Mathematics categories.
A step-by-step guide to data mining applications in CRM. Following a handbook approach, this book bridges the gap between analytics and their use in everyday marketing, providing guidance on solving real business problems using data mining techniques. The book is organized into three parts. Part one provides a methodological roadmap, covering both the business and the technical aspects. The data mining process is presented in detail along with specific guidelines for the development of optimized acquisition, cross/ deep/ up selling and retention campaigns, as well as effective customer segmentation schemes. In part two, some of the most useful data mining algorithms are explained in a simple and comprehensive way for business users with no technical expertise. Part three is packed with real world case studies which employ the use of three leading data mining tools: IBM SPSS Modeler, RapidMiner and Data Mining for Excel. Case studies from industries including banking, retail and telecommunications are presented in detail so as to serve as templates for developing similar applications. Key Features: Includes numerous real-world case studies which are presented step by step, demystifying the usage of data mining models and clarifying all the methodological issues. Topics are presented with the use of three leading data mining tools: IBM SPSS Modeler, RapidMiner and Data Mining for Excel. Accompanied by a website featuring material from each case study, including datasets and relevant code. Combining data mining and business knowledge, this practical book provides all the necessary information for designing, setting up, executing and deploying data mining techniques in CRM. Effective CRM using Predictive Analytics will benefit data mining practitioners and consultants, data analysts, statisticians, and CRM officers. The book will also be useful to academics and students interested in applied data mining.
Forbes
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Author :
language : en
Publisher:
Release Date : 2002
Forbes written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Business categories.
Cio
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Author :
language : en
Publisher:
Release Date : 2009-04
Cio written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-04 with Executives categories.
Customer Relationship Management
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Author : SCN Education
language : en
Publisher: Vieweg+Teubner Verlag
Release Date : 2001-04-27
Customer Relationship Management written by SCN Education and has been published by Vieweg+Teubner Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001-04-27 with Technology & Engineering categories.
This HOTT Guide defines CRM from different points of view: sales, marketing, customer support and technology. By presenting white papers on the technology, business cases, reports sharing the major trends occurring in the CRM marketplace, interviews with experts in the CRM-field, and a special chapter dedicated to the implementation of CRM in callcenters, the reader will have the most complete file on CRM possible at his disposition.
E Marketing
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Author : Judy Strauss
language : en
Publisher: Prentice Hall
Release Date : 2009
E Marketing written by Judy Strauss and has been published by Prentice Hall this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Business & Economics categories.
The 5th edition of "E-Marketing" treats the subject as traditional marketing with a twist: the Internet and other technologies have had a profound effect on the way we do business. This transformation has resulted in new business techniques that add customer value, build customer relationships, and increase company profitability. Stressing product, pricing, distribution, and promotion, the authors use a strategic perspective and give many important practices not covered in previous editions: namely, blogs, social networking, online branding, and search marketing. Point-of-purchase scanning devices, databases, and other offline technologies are discussed. For anyone interested in learning more about electronic marketing, this is an excellent handbook; its comprehensive glossary makes this a must-have reference.
Building The Customer Centric Enterprise
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Author : Claudia Imhoff
language : en
Publisher: Wiley
Release Date : 2001-02-19
Building The Customer Centric Enterprise written by Claudia Imhoff and has been published by Wiley this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001-02-19 with Computers categories.
Strategies for leveraging information technologies to improve customer relationships With E-business comes the opportunity for companies to really get to know their customers--who they are and their buying patterns. Business managers need an integrated strategy that supports customers from the moment they enter the front door--or Web site--right through to fulfillment, support, and promotion of new products and services. Along the way, IT managers need an integrated set of technologies--from Web sites to databases and data mining tools--to make all of this work. This book shows both IT and business managers how to match business strategies to the technologies needed to make them work. Claudia Imhoff helped pioneer this set of technologies, called the Corporate Information Factory (CIF). She and her coauthors take readers step-by-step through the process of using the CIF for creating a customer-focused enterprise in which the end results are increased market share and improved customer satisfaction and retention. They show how the CIF can be used to ensure accuracy, identify customer needs, tailor promotions, and more.
Casino Journal
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Author :
language : en
Publisher:
Release Date : 2008
Casino Journal written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Casinos categories.
Customer Relationship Management
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Author : V. Kumar
language : en
Publisher: John Wiley & Sons
Release Date : 2006
Customer Relationship Management written by V. Kumar and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Business & Economics categories.
Customer relationship management (CRM) offers the potential of maximised profits for todays highly competitive businesses. This title describes the methods and structures for integrating CRM principles into the workplace, so that a strong customer relationship can be achieved.
Library Information Science Abstracts
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Author :
language : en
Publisher:
Release Date : 2007
Library Information Science Abstracts written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Information science categories.
Voice Data
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Author :
language : en
Publisher:
Release Date : 2003
Voice Data written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Broadband communication systems categories.