Direct Marketing Rules Of Thumb

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Direct Marketing Rules Of Thumb

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Author : Nat G. Bodian
language : en
Publisher: McGraw Hill Professional
Release Date : 1995

Direct Marketing Rules Of Thumb written by Nat G. Bodian and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995 with Business & Economics categories.

A goldmine of tested DM tips and techniques. DM guru Nat Bodian's latest direct marketing tool crams 40 years of experience into a treasure drove of response-driven strategies for racking up sales by mail, phone, and space advertising. Exhaustively indexed to make fast access easy, Direct Marketing Rules of Thumb packs 1,000 priceless time and money saving ideas you need to: prepare, use, and evaluate every DM component--from headlines to offers to credit and collections; locate, select, time, and test top-selling mailing lists for business, professions, medicine, consumers, charities, and more--plus work with list brokers, managers, and compilers; land your share of the $300 billion telemarketing business--including getting started, finding help, preparing scripts, targeting top prospects, selecting lists, and more; sell successuflly through card decks; snag the best prices on paper, printing, production, and mail shop services; create and place low-cost DM space ads; much, much more.

The Direct Marketing Handbook

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Author : Edward L. Nash
language : en
Publisher: McGraw-Hill Companies
Release Date : 1984

The Direct Marketing Handbook written by Edward L. Nash and has been published by McGraw-Hill Companies this book supported file pdf, txt, epub, kindle and other format this book has been release on 1984 with Business & Economics categories.

2 239 Tested Secrets For Direct Marketing Success The Pros Tell You Their Time Proven Secrets

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Author : Denny Hatch
language : en
Publisher: McGraw Hill Professional
Release Date : 1999-02

2 239 Tested Secrets For Direct Marketing Success The Pros Tell You Their Time Proven Secrets written by Denny Hatch and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999-02 with Business & Economics categories.

Despite its long and profitable history, no one has assembled a single collection of all the basic secrets (or rules) of direct marketing. Until now. In these pages Denny Hatch and Don Jackson blitz you with the secrets, rules, and wisdom of nearly 200 of the great masters: from Claude Hopkins, David Ogilvy, and Max Sackheim to such modern greats as Jay Abraham, Dick Benson, Malcolm Decker, Bob Doscher, John J. Fleider, Jerry Gould, Bob Hacker, Dick Hodgson, Cecil Hoge, Sr., Bill Jayme, Ted Kikoler, Jim Kobs, Herschell Gordon Lewis, Malcolm McCluskey, Don Nicholas, J. Peterman, Max Ross, Jim Rutz, Emily Soell, Lew Smith, Bob Stone, Joan Throckmorton, and John Yeck.

A Description Of The Advertising And Direct Marketing Decision Processes Of The New Zealand Marketing Managers

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Author : Peter Thirkell
language : en
Publisher:
Release Date : 1992

A Description Of The Advertising And Direct Marketing Decision Processes Of The New Zealand Marketing Managers written by Peter Thirkell and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1992 with Advertising categories.

Direct Marketing

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Author :
language : en
Publisher:
Release Date : 1985

Direct Marketing written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1985 with Direct marketing categories.

Creative Strategy In Direct Marketing

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Author : Susan K. Jones
language : en
Publisher: N T C Business Books
Release Date : 1998

Creative Strategy In Direct Marketing written by Susan K. Jones and has been published by N T C Business Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998 with Business & Economics categories.

This book contains all the insights and hand s-on tools necessary to create and execute packages that att ract the right customers, turn leads into buyers and convert one-time sales into long term customers. '

Handbook Of International Direct Marketing

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Author : John Dillon
language : en
Publisher: McGraw-Hill Companies
Release Date : 1976

Handbook Of International Direct Marketing written by John Dillon and has been published by McGraw-Hill Companies this book supported file pdf, txt, epub, kindle and other format this book has been release on 1976 with Business & Economics categories.

Modern, comprehensive & completely authoritative, this handbook is an indispensable work on international direct marketing. No company can today ignore direct marketing. To maintain or enlarge a position in the market place, every company must look to this important vehicle for sales & promotion. Whether using the mail within one country or reaching out across borders in a planned international campaign, the thrustful & aggressive marketing manager will need this handbook.

Direct Marketing

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Author : William J. McDonald (Ph. D.)
language : en
Publisher: Irwin Professional Publishing
Release Date : 1998

Direct Marketing written by William J. McDonald (Ph. D.) and has been published by Irwin Professional Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998 with Business & Economics categories.

This text and disk aim to provide comprehensive coverage of direct marketing practice and techniques, exploring marketing strategy and marketing management. Ten case studies are included.

The Guide To Retail Business Planning

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Author : Warren G. Purdy
language : en
Publisher: Incorporated Publishing
Release Date : 1997

The Guide To Retail Business Planning written by Warren G. Purdy and has been published by Incorporated Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997 with Business & Economics categories.

Developed exclusively for the owners and managers of retail businesses.

Marketing Tactics Master Guide For Small Business

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Author : Gerald B. McCready
language : en
Publisher: Prentice Hall
Release Date : 1982

Marketing Tactics Master Guide For Small Business written by Gerald B. McCready and has been published by Prentice Hall this book supported file pdf, txt, epub, kindle and other format this book has been release on 1982 with Business & Economics categories.