Digital Pricing Strategy
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Digital Pricing Strategy
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Author : Stephan M. Liozu
language : en
Publisher: Taylor & Francis
Release Date : 2023-06-27
Digital Pricing Strategy written by Stephan M. Liozu and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-06-27 with Business & Economics categories.
Digital Pricing Strategy provides a best-practice overview of how companies design, analyze, and execute digital pricing strategies. Bringing together insights from academic and professional experts globally, the text covers essential areas of the value and pricing of data, platform pricing, pricing of subscriptions and monetization of the global environment. Case studies, examples and interviews from leading organizations, including Zuora, Honeywell, Relayr, Alcatel Lucent, ABB, Thales, and General Electric, illustrate key concepts in practice. To aid student learning, chapter objectives, summaries, and key questions feature in every chapter, alongside PowerPoint slides and a test bank available online for lecturers. Comprehensive and applied in its approach, this text provides postgraduate, MBA, and Executive Education students with an understanding of the capabilities, processes, and tools that enable executives to effectively implement digital transformations and capture value from digital innovations.
Digital Pricing Strategy
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Author : Stephan M. Liozu
language : en
Publisher: Taylor & Francis
Release Date : 2023-06-27
Digital Pricing Strategy written by Stephan M. Liozu and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-06-27 with Business & Economics categories.
Digital Pricing Strategy provides a best-practice overview of how companies design, analyze, and execute digital pricing strategies. Bringing together insights from academic and professional experts globally, the text covers essential areas of the value and pricing of data, platform pricing, pricing of subscriptions and monetization of the global environment. Case studies, examples and interviews from leading organizations, including Zuora, Honeywell, Relayr, Alcatel Lucent, ABB, Thales, and General Electric, illustrate key concepts in practice. To aid student learning, chapter objectives, summaries, and key questions feature in every chapter, alongside PowerPoint slides and a test bank available online for lecturers. Comprehensive and applied in its approach, this text provides postgraduate, MBA, and Executive Education students with an understanding of the capabilities, processes, and tools that enable executives to effectively implement digital transformations and capture value from digital innovations.
Digital Pricing
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Author : Frank Frohmann
language : en
Publisher: Springer Nature
Release Date : 2023-03-03
Digital Pricing written by Frank Frohmann and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-03-03 with Business & Economics categories.
This is one of the first books to combine the current megatrend of digitalization and pricing as the most effective lever for increasing and sustaining profits. The book presents the basics of digital pricing as well as modeling methods and implementation examples. This structure helps in tackling the latest developments and challenges due to digitalization. Readers will gain a detailed insight into using innovative revenue and price models to generate a sustainable competitive advantage for their companies. The author uses his cross-industry experience to draw on several examples of innovative digital pricing approaches which can be applied in industrial sectors such as automotive, industrial goods and machinery, as well as service sectors like telecommunications, transportation and tourism.
Dynamic Pricing In Online Business What Pricing Strategy Should Be Used In Digital Business
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Author :
language : en
Publisher: GRIN Verlag
Release Date : 2018-09-06
Dynamic Pricing In Online Business What Pricing Strategy Should Be Used In Digital Business written by and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-09-06 with Business & Economics categories.
40% of German companies vary their prices dynamically on the internet. This strategic tool helps them to exploit the consumer's maximum willingness to pay. Studies confirm that these companies are able to reach higher profits through dynamic pricing. But the federal ministry of consumer protection sees the price transparency for consumers at risk. This publication shows how new and existing customers react to dynamic pricing techniques. It examines if regular customers have a different price fairness perception than new customers. Customers often react with dissatisfaction and complaining when they notice a disadvantage due to dynamic pricing. Their dissatisfaction can have a long-term impact on the buyer-seller relationship as well as the company's reputation and profits. Therefore, price fairness perception is crucial for dynamic pricing strategies. Keywords: - Dynamic Pricing; - Status-based Dynamic Pricing; - Consumer Dissatisfaction; - Price Transparency; - New Customers; - Regular Customers
Pricing Strategy Implementation
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Author : Andreas Hinterhuber
language : en
Publisher: Routledge
Release Date : 2019-07-31
Pricing Strategy Implementation written by Andreas Hinterhuber and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-07-31 with Business & Economics categories.
Pricing can truly transform organizations. The impact of pricing on organizations is a result of two factors: pricing strategy development and the implementation of these strategies. Implementation is arguably the most difficult part in the pricing strategy process where even seasoned practitioners demand guidance. Pricing strategy development requires creativity, analytical rigor, and an ability to master the internal political competition for scarce resources, but it takes place in a well-defined environment. Fast forward to strategy implementation: competitors that stubbornly fail to behave according to assumptions, new entrants, internal resistance, new opportunities, changing customer preferences, leadership changes, regulatory interventions, or market growth rates that change unexpectedly are some of the intervening variables between the pricing strategy originally developed and the strategy actually implemented. This book provides the theories and best practices that enable the effective implementation of pricing strategies. It offers: a best practice overview on how to convert a pricing strategy into superior results insights from current academic research on driving profits via pricing strategy implementation examples on how to deal with digital transformation in the context of pricing tools and insights into how to overcome internal resistance, align the organization, and forge win-win relationships with customers Taking a new approach, Pricing Strategy Implementation is a critical and practical tool for practicing executives and managers, as well as academics and researchers in pricing, marketing strategy, and strategic management.
Strategic And Innovative Pricing
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Author : Mathias Cöster
language : en
Publisher: Routledge
Release Date : 2020-04-22
Strategic And Innovative Pricing written by Mathias Cöster and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-04-22 with Business & Economics categories.
This book provides a concrete guide on how to execute strategic pricing to excel in an increasingly dynamic and digitised business environment, while developing and deepening relations with contract partners. The secret lies in crafting innovative price models that reward joint value creation in accordance with the business model, rather than engaging in confrontative zero-sum pricing reasoning. Strategic and Innovative Pricing: Price Models for a Digital Economy provides hands-on tools that are applied on three interconnected levels of analysis. It illustrates how to explore the business ecology to understand its dynamics and how digitisation enables it to prosper and demonstrates how to construct a viable business model that enables an organisation to navigate in its vibrant ecology. Finally, and most importantly, it shows how to use innovative price models to realize and monetise the business model and its value offering, making the organisation and its partnerships sustainable. Models pertaining to the three levels of analyses are applied in rich case studies and examples from different countries, and the book includes guidelines on how to use them. Special attention is paid to digitisation as an underlying theme, making this book of interest to researchers, academics, and students in the fields of strategic management and technology & innovation management.
Costing And Pricing In The Digital Age
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Author : Herbert Snyder
language : en
Publisher:
Release Date : 1997
Costing And Pricing In The Digital Age written by Herbert Snyder and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997 with Business & Economics categories.
The proliferation of electronic information services has been retarded as much by the novel aspects of the pricing and accounting of resources they represent as by fear of technology or tight budgets. Library provision poses special problems as it must accommodate a mixed economy: commitment to good public services, and cost-driven financial planning. Who should be responsible for network services spread across different cost centers? What are the costs that are masked by site licensing and top-slicing? Can economic and fiscal models guide those who plan for networked services? Incorporating step-by-step instructions, problem-solving techniques and broad case study material, this practical primer will help the reader address these concerns. This text is essential reading for all information providers and suppliers of electronic services, including managers in academic and public libraries, and will also be of great interest to students of librarianship and information management.
Pricing Strategies And Price Politics In The Key Account Enterprise Business
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Author : Christian Lang
language : en
Publisher: GRIN Verlag
Release Date : 2007-01-12
Pricing Strategies And Price Politics In The Key Account Enterprise Business written by Christian Lang and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-01-12 with Business & Economics categories.
Diploma Thesis from the year 2002 in the subject Business economics - Investment and Finance, grade: 1,3, Kiel University of Applied Sciences (IBET), language: English, abstract: Among the critical factors in the go-to-market strategy for key customers, pricing has a significant importance for the financial results of a company and a direct impact on profit. This thesis “Pricingstrategies and price politics in the key account enterprise business”compares theoretical pricing strategies identified in leading scientific literature with the pricing methods used in the HP Europe Sales Development environment. With the knowledge gained of this analysis, case studies with typical deal scenarios are documented and pricing strategies as an example recommended. A further result of this research is the recommended redesign of the deal escalation request forms (Big Deal Request Form, Global Pricing Approval Request and War Room Request Form) for key customers used in Sales Development. For collecting the necessary information an extensive research in English, French and German literature, in the HP Intranet and documented interviews as well as continuous discussions with managers and the German Sales Team were done. All theoretical pricing methods found in literature already exist in the HP Sales Development business environment or exist as a slightly modified method except the fixed pricing (4.5). The case studies and deal scenarios with pricing recommendation are an input to the Sales Development Team for future pricing. The deal escalation request forms are redesigned for the purpose of efficiency, information sharing, and risk management. It can be used for all European countries for regional, global and special escalated HP pricing requests from the country based Sales force to the Sales Development.
Digital Platform Leadership Exploring The Role Of National Factors Platform And Customer Type
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Author : Jonas Kaufmann-Ludwig
language : en
Publisher: GRIN Verlag
Release Date : 2022-06-13
Digital Platform Leadership Exploring The Role Of National Factors Platform And Customer Type written by Jonas Kaufmann-Ludwig and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-06-13 with Computers categories.
Master's Thesis from the year 2020 in the subject Computer Science - Commercial Information Technology, grade: 1,3, Technical University of Munich, language: English, abstract: Digital platforms are an ubiquitous phenomenon that threatens incumbent firms. Among digital platform providers, the competition is fierce. Platform giants such as Google, Amazon, or Microsoft strive for platform leadership. The question of how to achieve platform leadership is equally essential for platform companies and incumbent firms transforming into platform business models. This thesis aimed to provide a fundamental building block for the analysis of this question. In the first step, a taxonomy that conceptualizes platforms from a business model perspective was created. In the second part of this thesis, this taxonomy was used to analyze configurations of successful and leading platform business models. This thesis found multiple configurations of platform leaders within an ecosystem-level and firm-level model. The two models extended existing theory on the causal relation of factors on platform leadership.
Competitive Strategies In Thai Cellular Telephone Market
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Author : Tosmai Puenpatom
language : en
Publisher:
Release Date : 1999
Competitive Strategies In Thai Cellular Telephone Market written by Tosmai Puenpatom and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999 with Cell phone services industry categories.
Analyzing the competition between AIS and TAC, which use pricing strategy and non-prcing strategies for competing each other.