Digital Marketing And E Commerce
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Digital Marketing And E Commerce
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Author : Dr. Manisha Gupta
language : en
Publisher: Book Rivers
Release Date : 2023-11-22
Digital Marketing And E Commerce written by Dr. Manisha Gupta and has been published by Book Rivers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-11-22 with Computers categories.
Google Digital Marketing And E Commerce Professional Certificate
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Author : Azhar ul Haque Sario
language : en
Publisher: Azhar ul Haque Sario
Release Date : 2025-12-24
Google Digital Marketing And E Commerce Professional Certificate written by Azhar ul Haque Sario and has been published by Azhar ul Haque Sario this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-12-24 with Business & Economics categories.
Future-proof your career with the ultimate playbook for the 2026 digital economy. This comprehensive study guide is your roadmap to mastering the Google Digital Marketing and E-commerce Professional Certificate for the modern era. It covers seven distinct modules designed to take you from a beginner to a job-ready professional. You will explore the foundations of the new digital economy. You will understand how marketing and e-commerce have merged into Unified Commerce. The book breaks down the nonlinear customer journey. It explains how to map touchpoints across owned, paid, and earned media. You will dive deep into Search Engine Optimization (SEO). It teaches you about the shift from keywords to semantic search themes. You will learn how to optimize for AI Overviews and Answer Engines. The guide covers Search Engine Marketing (SEM) in detail. You will master automated bidding and Performance Max campaigns. It explains the mechanics of the ad auction and quality scores. You will explore social media marketing strategies for 2026. It covers platforms like TikTok, LinkedIn, and Instagram. You will learn about "Info-First" content and the creator economy. The book details advanced email marketing. It explains how to build lists with zero-party data. You will learn to automate drip campaigns and manage privacy compliance. It demystifies marketing analytics using Google Analytics 4 (GA4). You will learn to use predictive audiences and looker studio dashboards. It covers building e-commerce stores on Shopify. You will learn about inventory, shipping, and AI-driven merchandising. Finally, it guides you through career acceleration. You will learn to build a portfolio and use AI to optimize your job search. This book provides value where others fail by addressing the reality of the "Agentic Economy" and the privacy-first web. While traditional textbooks focus on manual processes that are now obsolete, this guide integrates Artificial Intelligence as a core co-pilot in every workflow. It moves beyond basic theory to teach you "Human-in-the-Loop" strategies, ensuring you stay relevant in a world dominated by automation. It specifically tackles the challenge of the "cookie-less" internet, teaching you how to leverage first-party data and privacy sandboxes when competitors are still relying on third-party tracking. It does not just teach you how to use tools; it teaches you how to think like a commercial technologist who understands the intersection of brand storytelling, data science, and logistics. By focusing on the 2026 landscape—including Unified Commerce, Generative AI proficiency, and dynamic retention economics—this book prepares you for the hybrid roles that employers are desperately hiring for today, giving you a distinct competitive advantage in the marketplace. Copyright Disclaimer: Copyright © 2025 by Azhar ul Haque Sario. All rights reserved. This book is an independent publication and is not affiliated with, endorsed by, or sponsored by Google or the Google Digital Marketing & E-commerce Professional Certificate program. All trademarks, brand names, and logos mentioned in this book are the property of their respective owners. They are used in this work strictly for educational and descriptive purposes to identify the specific technologies and platforms being discussed, which constitutes nominative fair use.
Advances In Digital Marketing And Ecommerce
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Author : Francisco J. Martínez-López
language : en
Publisher: Springer Nature
Release Date : 2020-05-06
Advances In Digital Marketing And Ecommerce written by Francisco J. Martínez-López and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-05-06 with Business & Economics categories.
This book highlights the latest research presented at the first Digital Marketing & eCommerce Conference (Barcelona, Spain, June 2020). Papers include a diverse set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies, social commerce characteristics and their impact on user behavior, social branding, business model, user privacy, and more.
Google Digital Marketing And E Commerce Professional Certificate
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Author : Azhar ul Haque Sario
language : en
Publisher: Azhar ul Haque Sario
Release Date : 2025-12-24
Google Digital Marketing And E Commerce Professional Certificate written by Azhar ul Haque Sario and has been published by Azhar ul Haque Sario this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-12-24 with Business & Economics categories.
Future-proof your career with the ultimate playbook for the 2026 digital economy. This comprehensive study guide is your roadmap to mastering the Google Digital Marketing and E-commerce Professional Certificate for the modern era. It covers seven distinct modules designed to take you from a beginner to a job-ready professional. You will explore the foundations of the new digital economy. You will understand how marketing and e-commerce have merged into Unified Commerce. The book breaks down the nonlinear customer journey. It explains how to map touchpoints across owned, paid, and earned media. You will dive deep into Search Engine Optimization (SEO). It teaches you about the shift from keywords to semantic search themes. You will learn how to optimize for AI Overviews and Answer Engines. The guide covers Search Engine Marketing (SEM) in detail. You will master automated bidding and Performance Max campaigns. It explains the mechanics of the ad auction and quality scores. You will explore social media marketing strategies for 2026. It covers platforms like TikTok, LinkedIn, and Instagram. You will learn about "Info-First" content and the creator economy. The book details advanced email marketing. It explains how to build lists with zero-party data. You will learn to automate drip campaigns and manage privacy compliance. It demystifies marketing analytics using Google Analytics 4 (GA4). You will learn to use predictive audiences and looker studio dashboards. It covers building e-commerce stores on Shopify. You will learn about inventory, shipping, and AI-driven merchandising. Finally, it guides you through career acceleration. You will learn to build a portfolio and use AI to optimize your job search. This book provides value where others fail by addressing the reality of the "Agentic Economy" and the privacy-first web. While traditional textbooks focus on manual processes that are now obsolete, this guide integrates Artificial Intelligence as a core co-pilot in every workflow. It moves beyond basic theory to teach you "Human-in-the-Loop" strategies, ensuring you stay relevant in a world dominated by automation. It specifically tackles the challenge of the "cookie-less" internet, teaching you how to leverage first-party data and privacy sandboxes when competitors are still relying on third-party tracking. It does not just teach you how to use tools; it teaches you how to think like a commercial technologist who understands the intersection of brand storytelling, data science, and logistics. By focusing on the 2026 landscape—including Unified Commerce, Generative AI proficiency, and dynamic retention economics—this book prepares you for the hybrid roles that employers are desperately hiring for today, giving you a distinct competitive advantage in the marketplace. Copyright Disclaimer: Copyright © 2025 by Azhar ul Haque Sario. All rights reserved. This book is an independent publication and is not affiliated with, endorsed by, or sponsored by Google or the Google Digital Marketing & E-commerce Professional Certificate program. All trademarks, brand names, and logos mentioned in this book are the property of their respective owners. They are used in this work strictly for educational and descriptive purposes to identify the specific technologies and platforms being discussed, which constitutes nominative fair use.
Impact Of Digital Marketing On E Commerce Business
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Author : Ravindra Khedkar
language : en
Publisher: Ra Khedkar Books
Release Date : 2022-11-18
Impact Of Digital Marketing On E Commerce Business written by Ravindra Khedkar and has been published by Ra Khedkar Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-11-18 with Business & Economics categories.
This book covers basic information relating to Digital Marketing, e-commerce business, e-commerce consumers and fundamental concepts used in digital marketing and e-commerce. It also reflects the importance, use, procedure and ways of implementation of digital marketing in any e-commerce business. It has insights on background and history of digital marketing, platforms of digital marketing, history and overview of e-commerce and study of digital marketing in e-commerce business. Many books, journals, thesis, online and offline magazines, reports are used as authentic references and based on these references, opinion and analysis are presented. The book covers the literature review in the areas of digital world overview, rise in digital marketing, traditional marketing vs. digital marketing, social media impact, shift in marketing spending of organisations, increasing use of messenger apps, influence of marketing channels, e-commerce penetration in businesses world over and digital marketing in e-governance. This book attempts to achieve the objectives of understanding consumers' attitude towards digital marketing; investigating the influence of digital marketing on e-buying behaviour; understanding the customer engagement in e-commerce; and examining the satisfaction level of consumers towards e-commerce in general. The author used various techniques to analyse data scientifically. Primary data is collected by using 'personal schedule'. The author used scaling in questionnaire to get clarity and simplicity to the respondents. Rating scale, Linkert scaling and preference techniques are used to answer the questionnaire. Sample size is decided by using Cochran Formula to take valid sample size. Parametric test to check the Skewness and Kurtosis value and Histogram is used to check the normality of data. Satisfied online consumers statistics are deduced and effect of digital marketing channels on frequency of e-buying are detailed. Clicking and following digital advertisements are significantly correlated with frequency of e-buying.
E Commerce And Digital Marketing Strategies For Success
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Author : Dr.T.Thilagavathi
language : en
Publisher: Leilani Katie Publication
Release Date : 2025-01-11
E Commerce And Digital Marketing Strategies For Success written by Dr.T.Thilagavathi and has been published by Leilani Katie Publication this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-01-11 with Business & Economics categories.
Dr.T.Thilagavathi, Assistant Professor, PG and Research Department of Commerce, Bishop Heber College (Autonomous), Tiruchirappalli, Tamil Nadu, India. Dr.G.Anandhi, Assistant Professor, Department of Commerce, Government Arts and Science College, Navalurkuttappattu, Srirangam, Tiruchirappalli, Tamil Nadu, India.
Achieving Business Competitiveness In A Digital Environment
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Author : Tereza Semerádová
language : en
Publisher: Springer Nature
Release Date : 2022-01-22
Achieving Business Competitiveness In A Digital Environment written by Tereza Semerádová and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-01-22 with Business & Economics categories.
The COVID-19 pandemic has been a very strong reminder that the future economic development of any country is more than ever influenced by its ability to ramp-up digital competitiveness. Consequently, enterprises were pushed to assess and develop the possibilities offered by e-commerce and online marketing tools. In this book, experts outline the prerequisites for such online marketing competitiveness and compare the current level of digital marketing competitiveness in Europe by using publicly available macro and micro-level data. The authors present their analyses and recommendations including interviews with over 125 online marketers and e-commerce specialists and present the lessons from digitalization of over 600 SMEs.
E Marketing
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Author : Raymond Frost
language : en
Publisher: Routledge
Release Date : 2018-10-08
E Marketing written by Raymond Frost and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-10-08 with Business & Economics categories.
E-Marketing is the most comprehensive book on digital marketing, covering all the topics students need to understand to "think like a marketer". The book connects digital marketing topics to the traditional marketing framework, making it easier for students to grasp the concepts and strategies involved in developing a digital marketing plan. With a strategic approach that focuses on performance metrics and monitoring, it is a highly practical book. The authors recognize that the digital landscape is constantly and rapidly changing, and the book is structured to encourage students to explore the digital space, and to think critically about their own online behavior. "Success stories," "trend impact," and "let’s get technical" boxes, as well as online activities at the end of each chapter provide undergraduate students with everything they need to be successful in creating and executing a winning digital marketing strategy.
Starting An Online Business And Internet Marketing 2021
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Author : S K Holder
language : en
Publisher: Independently Published
Release Date : 2021-01-20
Starting An Online Business And Internet Marketing 2021 written by S K Holder and has been published by Independently Published this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-01-20 with categories.
Guide to Setting up an E-Commerce Website, SEO, and Digital Marketing Strategies 2021 - How to set up an e-Commerce website-Website configuration and management for Google search engine optimization (SEO) - Driving more traffic through social media and other digital marketing techniques - Measuring performance with Google Analytics -Running pay-per-click advertising campaigns - E-Commerce business models, including dropshipping and the sale of digital products. - Passive income ideas, such as affiliate marketing and Google AdSense - The elements of good web design Who is the Book for? This book is intended for small businesses, start-ups and individual entrepreneurs who want to manage their own online business effectively for Google search engine optimization, to familiarize themselves with common content management system (CMS) features, track their business metrics, and manage their digital marketing and pay-per-click campaigns What Topics are Covered in this Book and Where Should I Start? The topics in this book involve managing your website on the client - that is from the administration dashboard of your content management system (CMS). It also offers advice for small changes you might want to make to the code files. You will learn to write the sort of content that generates shares and follows, how to work with influencers, grow your brand, retain your followers, write great captions and titles, integrate your social media accounts with your blog, understand the psychology that drives online engagement, and much more.In addition, you will learn about some of the more popular e-commerce business models, as well as social media marketing, managing pay-per-click (PPC) advertising campaigns with Google Ads and Facebook. In terms of SEO, we will focus on optimizing for Google's search engine. We will also discuss how to set up and add products to an online shop and cover some common technical issues. You will often hear digital marketing specialists say that there is no proven method for online success. It is easy to get caught in a frenzy of trying every single marketing strategy out there, in the hope that it will catapult your business to instant success. What often happens is that you cannot see the results of your digital labor or anyone else's because you do not know enough about what's under the hood, or how to track your website's performance. As a result, you waste time and money. This is your business. Do not be ignorant. You will need to teach yourself about the digital landscape before launching any online business. I am not saying you need a diploma, but you should understand the fundamentals.
The Genius E Commerce Mindset
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Author : Khaled Belkeram
language : en
Publisher: Independently Published
Release Date : 2018-11-27
The Genius E Commerce Mindset written by Khaled Belkeram and has been published by Independently Published this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-11-27 with categories.
The Genius ecommerce mindset one of the best ECommerce books for 2019 The book was written by Belkeram khaled an ecommerce expert . Why This Book it''s Different ? This book it''s not like the other books on the market ! do you know why ? simple answer ; most of the books out there just telling you a stories about their ecommerce journey , witch is good but you not getting any more value from that , and when Im saying value im talking about the practice advises , the tools that we need to use , the platforms , the advertising tips , more details that we need for our digital marketing . that''s why The Genius E-commerce Mindset book have two sides : Number One including more advices and stories and mindset strategies . Number Two will have more informations and details how to grow your online business and make money online , using the best digital marketing tools and the genius ways , and explain to you step by step how to win the online marketing game . The Genius ecommerce mindset Book , explain to you more the facebook advertising strategy , google ppc , instagram ads , shopify , woocommerce , dropshipping , shipping rates , how to build your brand , how to protect your business , digital marketing strategy , marketing analytics , b2c b2b b2g ,how to make money online , scale your business , grow your digital marketing , amazon fba ... Thats why It''s One of the Best Ecommerce books This is some ot the chapters on the book : Chapter 1: Everything it''s about your Mindset Chapter 2: The Doing Mindset Chapter 3: Customers don''t think the way you do Chapter 4: Trust is the King Chapter 5: Don''t Give a F*** About What Others Think About You! &sp; Chapter 6: A School Doesn''t Make An Entrepreneurs Chapter 7: Are You Under 30''s ? Chapter 8: How To Start a Mastermind Chapter 9: No One Cares About your Brand when you start Chapter 10: What is The Digital marketing? Chapter 11: Future of Ecommerce Chapter 12: What is the E-Commerce ? Chapter 13: What is dropshipping? Chapter 14: How to Trademark your Business Name Chapter 15: Apply for LLC for your Online Business Chapter 16: Branding Chapter 17: How to Build a Successful ecommerce Brand Chapter 18: Professional Logo Design Process Chapter 19: Best E-commerce Platforms Chapter 20: E-commerce shipping plans Chapter 21: Hiring a virtual assistant for your E-commerce Business Chapter 22: Drive Traffic To Your E-Commerce Website Using SEO Chapter 23: How much do you need to start a business on Amazon? Chapter 24: How to sell more on your product page Chapter 25: Tips for Facebook Ads Chapter 26: How To Contact Instagram Influencers .