Decoding Women S Magazines

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Decoding Women S Magazines

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Author : Ellen McCracken
language : en
Publisher: Springer
Release Date : 1992-10-27

Decoding Women S Magazines written by Ellen McCracken and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 1992-10-27 with Language Arts & Disciplines categories.

A study of the more than fifty US and International glossy publications for women. This analysis focuses on the strategies by which the commercial structure shapes the cultural content, the magazines' repetitive attempts to secure a consensus about the feminine that is grounded in consumerism, and the contradictory semiotic structures at work within and between purchased ads, covert ads, and editorial features.

Decoding Women S Magazines

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Author : Ellen McCracken
language : en
Publisher: Palgrave Macmillan
Release Date : 1993

Decoding Women S Magazines written by Ellen McCracken and has been published by Palgrave Macmillan this book supported file pdf, txt, epub, kindle and other format this book has been release on 1993 with Business & Economics categories.

Comprising the largest of magazine categories in the United States, nearly fifty glossy publications addressed to women appear monthly on news-stands. They are a multi-million-dollar business and essential to the marketing of commodities in the consumer society. At the same time, they present to readers a master narrative about the world, an ostensibly women-centred account of reality that links the utopian to the everyday. The multiple mini-narratives that begin on the front covers and extend to the ads and features inside combine to offer a highly pleasurable, appealing consensus about the feminine. Decoding Women's Magazines studies the contradictory semiotic structures at work within and between purchased ads, covert ads, and editorial features in such genres as the beauty and fashion magazines, the service and home titles, those aimed at minority audiences, new female workers, and women with special interests and spending power. Whether addressing readers as Mademoiselle or Ms., contemporary women's magazines employ similar textual strategies to conflate commodities and desire, and thereby attain immense circulations and profits.

Decoding Women S Magazines From Mademoiselle To Ms

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Author : Ellen Marie McCracken
language : en
Publisher: Palgrave Macmillan
Release Date : 1993-01-01

Decoding Women S Magazines From Mademoiselle To Ms written by Ellen Marie McCracken and has been published by Palgrave Macmillan this book supported file pdf, txt, epub, kindle and other format this book has been release on 1993-01-01 with Advertising categories.

"Comprising the largest of magazine categories in the United States, nearly fifty glossy publications addressed to women appear monthly on news-stands. They are a multi-million-dollar business and essential to the marketing of commodities in the consumer society. At the same time, they present to readers a master narrative about the world, an ostensibly women-centred account of reality that links the utopian to the everyday. The multiple mini-narratives that begin on the front covers and extend to the ads and features inside combine to offer a highly pleasurable, appealing consensus about the feminine. Decoding Women's Magazines studies the contradictory semiotic structures at work within and between purchased ads, covert ads, and editorial features in such genres as the beauty and fashion magazines, the service and home titles, those aimed at minority audiences, new female workers, and women with special interests and spending power."--Publisher's description.

Women In Magazines

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Author : Rachel Ritchie
language : en
Publisher: Routledge
Release Date : 2016-02-19

Women In Magazines written by Rachel Ritchie and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-02-19 with History categories.

Women have been important contributors to and readers of magazines since the development of the periodical press in the nineteenth century. By the mid-twentieth century, millions of women read the weeklies and monthlies that focused on supposedly "feminine concerns" of the home, family and appearance. In the decades that followed, feminist scholars criticized such publications as at best conservative and at worst regressive in their treatment of gender norms and ideals. However, this perspective obscures the heterogeneity of the magazine industry itself and women’s experiences of it, both as readers and as journalists. This collection explores such diversity, highlighting the differing and at times contradictory images and understandings of women in a range of magazines and women’s contributions to magazines in a number of contexts from late nineteenth century publications to twenty-first century titles in Britain, North America, continental Europe and Australia.

Victorian Women S Magazines

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Author : Margaret Beetham
language : en
Publisher:
Release Date : 2001

Victorian Women S Magazines written by Margaret Beetham and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with Literary Collections categories.

This anthology makes available to students and general readers the rich variety of Victorian magazines for women. The extracts range from fashion magazines to feminist journals, from serious works for Christian mothers to tales of romance and passion for 'sweethearts'. Focusing on the historical development of the British women's magazine, this extensively illustrated work gives access to texts which few readers ever see. The first main section describes and illustrates eight kinds of magazine for women. Though they have common features, the differences between the drawing room journal of the 1830s and 1840s and the cheap domestic magazines of the 1890s are clearly demonstrated. The second section focuses on those elements which made up the magazine's typical mix of ingredients, including fiction, the fashion plate, poetry, political journalism, advice columns and reader's letters. The last section is the most comprehensive listing of British Victorian women's magazines which currently exists. This is a work of scholarship but one which will appeal to students of Cultural, Historical, Literary and Women's Studies, as well as to the general interested reader. Like the magazines it represents, it offers its readers both entertainment and instruction.

Encoding And Decoding Women S Magazines

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Author : Nan Lu
language : en
Publisher:
Release Date : 2015

Encoding And Decoding Women S Magazines written by Nan Lu and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015 with Femininity categories.

Women S Periodicals In The United States

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Author : Kathleen L. Endres
language : en
Publisher: Greenwood
Release Date : 1995

Women S Periodicals In The United States written by Kathleen L. Endres and has been published by Greenwood this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995 with Business & Economics categories.

Profiles discuss the history of seventy-five women's consumer magazines published in the United States.

Women And Media

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Author : Cynthia M. Lont
language : en
Publisher:
Release Date : 1995

Women And Media written by Cynthia M. Lont and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995 with Business & Economics categories.

This text examines women's roles and impact in newspapers, women's magazines, advertising, television entertainment, television news, film, rock music and music television. Each unit opens with a brief discussion of the history, portrayal, and employment of women in a specific medium, followed by three essays: a content analysis that quantifies the role(s) of women in that medium, a descriptive history of a specific woman or women's media group that has affected the medium and a critical essay that challenges readers to think about women and media in new and different ways. The text intertwines various perspectives throughout its chapters; women as news, women as newsmakers, and the portrayal of women to give an integrative approach to the study of women and media.

Women In American Society

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Author : Virginia Sapiro
language : en
Publisher:
Release Date : 1994

Women In American Society written by Virginia Sapiro and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1994 with Social Science categories.

New Books On Women And Feminism

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Author :
language : en
Publisher:
Release Date : 1993

New Books On Women And Feminism written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1993 with Feminism categories.